AMD: APU Really Eliminates Low-end Discrete Graphics

The birth of AMD APU has greatly improved the performance level of integrated graphics, but also let low-end discrete graphics face the difficult problem. According to AMD, the latter can only accept the fate of being eliminated.

AMD CFO and interim CEO Thomas Seifert recently said: "In the long term, some of the business will be squeezed, and the low-end discrete graphics cards will be replaced by Fusion-type products. This is completely a matter for us. Good news, because it replaces low-margin revenue with high-margin revenue."

AMD previously stated that entry-level discrete graphics such as the Radeon HD 5400/6400 series have been surpassed in performance by the APU, but will continue to exist in the future, and the Radeon HD 6400 series has finally significantly improved the entry-level performance. Level, but now it seems that there is no room for them to survive.

Furthermore, from the perspective of AMD's development plan, the next-generation Radeon HD 7000 series code-named "Southern Islands" will no longer have an entry-level core, but will start directly from the Radeon HD 7500/7600 series, and the main task of this part is also Paired with the APU to provide dual display acceleration.

In addition to the impact on its own products, competitors NVIDIA's low-end discrete graphics is bound to face a serious impact, it is estimated that NVIDIA will voluntarily give up low-end discrete graphics, whether on the desktop or laptop.