ã€World Wide Web Reporter Zhang Zhiying】 After the smartphone, what is the next product to change the world? Apple CEO Cooke said in a recent interview that the next slogan is: AR, and believe that its potential is far better than VR. There is an analysis of foreign media. This is not a casual comment. It is a good plan to disclose information to the media. It is believed that Cook's continuous discussion of the frequency of AR can determine that AR products will come out soon. First look at why Cook said so? Cook said: "I think AR is a great idea, just like a smart phone." AR is like silicon in an iPhone chip, which means AR is a "core technology" and "is not a kind of product". He also said: "Smartphones are for everyone. We don't have to think that the iPhone is for a specific person, country or vertical market. It's for everyone. AR is a huge revolution. I'm excited because it's Something that is likely to be completed, and it will greatly improve our lives and make life more interesting." Cook even prefers AR over VR. He said: "What I'm excited about AR is that it doesn't close the real world like VR. AR allows individuals to participate in the real world, and it's very likely that they will allow to "grow and upgrade" what is happening now. Most people don't want to You are locked out of the real world for a long time, and at the same time, you can't do it today, because existing hardware devices will make you feel uncomfortable, but these will be done in AR. AR is a part of your world and it is you Part of the dialogue. It can resonate with life." Foreign media The Verge believes that these are not just the arbitrariness of a tech CEO. Apple, especially Cook, has already mastered the product lines, announcements, and secret items, and knows which items are to be reported by the media without confirmation. These comments come directly from their tactics. They are to point out to investors, analysts, and fans who are keen on Apple what technologies are in progress and may be released soon or after a while. In addition, from the job postings and leaks, Apple has hundreds of AR and VR applications engineers are developing. It's just not sure what kind of hardware or software is produced by Apple's plan. The Verge believes that it is more likely that Apple can take a slightly simpler approach and do something similar to Google Project Tango. However, it is impossible to predict whether Apple is interested in developing products such as helmets or smart glasses. However, Cook also stated that there are still many tasks to be studied before AR can perform better until it can be pushed to the mainstream.