At present, smart phones are still based on thin film touch technology, but the situation may be reversed next year.
The In Cell/On Cell in-cell touch-control architecture of mobile phones is leading in the Japanese panel factory. The Korean, Taiwanese, and mid-panel factories have joined the power grid, accounting for a rapid increase in the proportion of smart phones. WitsView predicts smart phones in 2015. With In Cell/On Cell architecture, the market share is 40.6%, and in 2016, it has a chance to reach 47.8%, surpassing film touch.
WisView senior research manager Fan Bozhen said that since Apple introduced In Cell touch technology into the iPhone5 series, it has driven the market's attention to In Cell technology. JDI has also introduced hybrid In Cell (Hybrid In Cell) into all high-end mobile phone panels. Actively promoted to the Chinese market, in order to promote the name of In Cell technology in the high-end mobile phone market, and promote the visibility of JDI in the mobile phone market.
At present, In Cell touch technology can almost equalize the high-end mobile phone, and continue to compete for more market share in the middle-end market. In the market demand amplification, a single supplier can not meet all customer needs, thus attracting more panel manufacturers to join the In Cell technology camp. In addition to LGD, which has already been actively promoting the Advanced In-cell Touch (AIT) architecture, Panels Shuanghu AUO and Innolux, as well as Chinese panel makers BOE and Tianma Microelectronics, are also expected to release their own In Cell in the second half of 2015. product.
The rise of In Cell technology has reduced the living space of other external touch technologies. Even the thin film touches that have absolute advantages in cost in the past, the overall market tends to mature, and the competition with In Cell/On cell technology has become hot. The occupancy rate has gradually declined. WitsView estimates that the market share of thin-film touch in smart phones in 2015 was 49.3%, and in 2016 it fell to 44.3%.
The On Cell touch share of Taiwan's panel makers was also squeezed by the rise of In Cell's power and had to start moving into the assembly market at a lower price. However, thanks to Samsung's Super AMOLED screen display technology and On Cell architecture, AMOLED and On cell technology have been actively promoted to the Chinese market in 2015, and have also made some gains in addition to the continued adoption of Samsung's own brand.
Fan Bozhen said that in addition to Samsung's continued push for the On Cell architecture due to the limitations of AMOLED itself, other panel manufacturers are actively absorbing In Cell technology. In order to accelerate the entry into the customer supply chain, the panel factory will first promote the FHD In Cell model without Touch and Display Driver IntegraTIon (TDDI) in the second half of 2015 to improve its market visibility as a priority. After the end of the year, TDDI completed mass production, and then launched the FHD In Cell with TDDI model. In 2016, In Cell technology may bloom everywhere, and the adoption rate in the smart phone market has a significant growth.
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