LeTV TV new products released on March 30 or into a new millet TV Terminator?

Winsor is a natural law of survival. This rule also applies to the current TV market. Shortly after the launch of Xiaomi TV, LeTV will also release new products on March 30. It is also a curved screen and an ultra-thin TV. With the high hardware standards and price of LeTV's products, which are lower than the mass production cost, LeTV is likely to become the terminator of Xiaomi TV's new product.


Before Xiaomi TV's new conference, although he did a lot of work in propaganda, he also satirically teased friends. However, according to the new products released by Xiaomi TV, in addition to curved screen and ultra-thin, appearance design and hardware configuration, No bright spots and new ideas. This is no wonder that LeTV will be deemed as the President of the smart terminal for global research and production, LeTV to the new president Liang Jun Tucao, said millet TV 3S new "low to the extreme." Liang Jun said that millet's latest 43-inch TV, 1+8 storage configuration, coupled with the 908 old chip, low to the extreme. This is too far from fever. At the same time, Liang Jun shouted, "How can a product that is not for the customer's enjoyment be liked by the user?"


At the time when friends and businessmen had a hard time playing a word game, the LeTV posters won the user's frenzied forwarding praise. LeTV's poster has laid a foundation for the release of new products on March 30, and has also ridiculed mille and Hisense and other vendors. The invitation letter poster of the "Electric Crazy Season Set-up in April" released by LeTV SuperTV's official micro-LeTV attracted Levine Jia Yueting's interaction with TCL Li Dongsheng.


With LeTV's consistent style, new products will inevitably make full-scale breakthroughs at multiple levels. This is the first time that LeTV and TCL have jointly launched new products. Ultra-thin and curved surfaces will become the most intuitive selling points of the product, because TCL has accumulated a very solid technical strength in this regard, and these two points are also the future. The important breakthrough direction of smart TV can predict that the new products jointly launched by LeTV and TCL are worth looking forward to on these two levels. In addition, LeTV is expected to bring more surprises in content, configuration and price. Both the TCL and LeTV posters mentioned the meaning of hardware not all. In particular, LeTV's poster highlights the concept of “sharing the ecological world”. It is believed that under the powerful arm of the ecological system, LeTV’s New products will have stronger competitiveness. Moreover, the super high performance-to-price ratio has always been the “killer” of LeTV. Its products have almost no rivals in similar competing products, which also directly promotes the sales volume of LeTV Super TV to a higher level.

Faced with the aggressive situation of music, Xiaomi seems to cope with fatigue. Comparing with the price of millet new surface ultra-thin TV 8999 yuan, LeTV 4 Max65 Curved curved ultra-thin TV project commemorative hardware price is 6999 yuan, a full 2,000 yuan cheaper, but with music as work style, March The new products released on the 30th will certainly be lower than this price. For the time being regardless of the accessories configuration and appearance design, but from the price point of view, Leshi new products will take full advantage.

In addition, Xiaomi is an emerging enterprise led by the light asset model. There are still many deficiencies in the TV industry. In the past, color TV manufacturers and color TV vendors each performed their duties, and foundries seldom personally do product sales, but now, color TV Brand manufacturers and foundries started to make their own Internet TV brands. This is a new challenge for millet without an industrial manufacturing foundation. To put it bluntly, Xiaomi must rely on other factories for OEM, but if other factories want to do it themselves, will they continue to build millet for them? The LeTV, which was also started from the Internet, is more forward-looking in this respect. It is well-integrated with the upstream supply chain through its stake in TCL.

In general, from the perspective of LeTV's posters, there is a great momentum to end the war of color TV brands, I believe that after the release of new products, the major brands will be subject to certain impact, but the most affected will inevitably be Xiaomi. .

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