Shadow bar, mass-market movie bar, micro cinema, fresh words have been quietly born in these two years, maybe you still feel embarrassed about this new word, but its industrial chain is growing at the fastest rate.
In the first-tier cities, traditional cinemas abound, consumers are becoming more and more critical, traditional theaters are difficult to meet the needs of different types of customers, and businesses have opened up a new kind of cinema (shadow bar), this theater Not only does it have a huge library, it also offers a 24-hour self-service.
People no longer have to watch the movie with the wheel of the theater, and they don't have to worry about being late for the movie. This gives the audience a more intimate viewing space. The market that everyone will consume is the real big market. As a film industry that is suitable for all ages, the per capita consumption is between 30 yuan and 100 yuan, which can almost meet the needs of all people and full-time consumption.
The reason why the new movie bar is popular is:
1. Consumer age: Covering people can go from children to old people;
2, time: from Monday to Sunday during the day, from morning to late night;
3. On the time of the week: the majority of the elderly are watching during the day from Monday to Thursday. At night, there are many couples and wage earners. On weekends, there are many students, families or friends gathering to attend the event;
4, the degree of freedom: the audience can order on their own, while also providing multiple studios to broadcast a private room and VIP suites ranging from 2 to 15 people.
5, management costs: generally only a small number of service personnel can manage the entire business premises.
6. Consumption environment: It is much easier to get support and understanding from family members than KTV and nightclubs. It is more classy, ​​healthier and more populous.
7. Investment risk: It is far less expensive than KTV, night total and other entertainment venues, and it is easier to recover costs.
8. Operating environment: Less access to the three religions and nine streams, less yellow, gambling, and poisoning, and less chance of accidents.
9. Macro-conditions: This project belongs to the government's vigorously provided and supported, and the people's health, leisure, entertainment, audio-visual culture industry, do not have to worry about the policy control and security law enforcement departments to check and seal.
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