Zheng Jianwen, general manager of Neo-Neon Group, believes that the LED lighting market will inevitably evolve into a cost war in 2010, especially in the dominant lighting field where product performance and price will be the key to the success of the market, not just plagiarism.
As the supply of LED industry has matured and the barriers to entry have been low, many manufacturers have been rushed in to form a small factory. However, it is different from the standardization of traditional lighting fixtures, which can reduce manufacturing costs. LED lighting has a high degree of customization, resulting in low capacity utilization rate. In addition, the point source characteristics of LEDs have led to the need to integrate LED lighting fixtures with light bulbs, and to increase LED lighting fixtures. Business cost risk. On the other hand, the traditional lighting brand manufacturers Philips, Osram and GE also cater to the market situation and have already competed to actively occupy the LED main lighting market through vertical integration or strategic alliance layout. No matter whether the gross profit rate is exploited at all levels or by strong enemies, small factories cannot escape the fate of living space.
Zheng Jianwen pointed out that LED lighting industry supply chain manufacturers are more complex than traditional lighting fixtures and have a large number of households. The cost of the most downstream lighting suppliers will increase. Whether they are similar in lamp design or price, they can grasp product differences. LED manufacturers with costs and costs have the opportunity to win. He also emphasized that the advantages of the pathways and diversified product lines laid down by traditional brand lighting companies are beyond the reach of new or smaller LED lighting companies. Once the large-scale and strong style of lighting manufacturers hit the price War, small plants will be difficult to survive.
From the analysis of demand trends in the real estate market in 2010, whether the boom in the real estate market is directly related to the cooling of the home building materials market. All companies exist in the competition, like a biosphere.
Low-carbon and energy-saving advocate, LED lighting surging. Under the idea of ​​creating a low-carbon economy with energy conservation and environmental protection, China is making a cake for the semiconductor lighting industry. According to analysis by related agencies, in 2010, the output value of China's LED industry will exceed 150 billion yuan; it will double the total output value in 2008, and the total output value in 2008 will be about 70 billion yuan.
China is the world’s largest producer of lighting sources and lamps, but mainly produces low-end products, accounting for approximately 18% of the global market share. In the industry chain, LED epitaxial wafers and LED chips account for approximately 70% of the industry's profits, LED applications account for approximately 10%-20%; LED packages are less than 10%.
In the lighting market, the penetration rate of LED lighting has rapidly expanded and the market price war is brewing to start in 2010. However, it is worth noting that because LED lighting subverts the traditional lighting and light source sales model, coupled with a high degree of customization, LED lighting manufacturers in the cost pressure, if the pocket is not deep enough, will not be able to take into account product quality and price competitiveness, And fear of falling into the fate of being merged or eliminated in the market.
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