The first sunshine in the morning is slowly opened with the automatic curtains, which opens up a good day for the new day; the air conditioner is turned on and automatically adjusted to the appropriate temperature, the rice cooker starts to cook rice and soup, and the TV automatically opens to the news channel or It is the CD player that starts playing your favorite music; when the washing is finished, the breakfast is automatically done. When you go out, press the button on the smart terminal, all the lights and background music that are turned on are automatically turned off, the fan and air conditioner enter the standby state or the power is turned off, the living room curtains are slowly closed, and the security function can also be activated in parallel.
At the end of a busy and busy day, set foot on the way home, and then use your mobile phone to press, then the home appliances started working in an orderly manner: the air conditioner in the home was opened again; the water in the bathtub already in the bathroom was ready. In the kitchen, the rice cooker and the microwave oven start to steam the rice, cook the dishes, and the electric teapot heats the water, ready to brew the green tea for you...
This is an imaginary dream life, showing us a beautiful picture, and the house seems to have a "soul." The reason why the house has a "soul", thanks to the intelligent home integration system, intelligent home lighting system, control system, security system and curtain system together become the soul of the house. If we compare the hardware decoration of a house to the exterior of a house, then smart home is like the inner "soul" of the house. When a house has its own "soul" like a human being, a poetic life is no longer an illusion.
But nowadays, although the concept of “smart home†has been heated up, there are only a handful of companies that can truly “smartâ€. With the continuous development of technology, smart homes must be the general trend of home, but now they are still stuck, people can not help but wonder: Where is the spring of smart home? Where should I go? What are the hurdles to take? ......
Smart homes have been developing in China for nearly a decade, and overall, they are still in their infancy. Although smart homes have a huge market, they are still slow to develop because they do not have complete industry standards and do not really cut into user demand.
At present, sales in the smart home market are mainly concentrated in the eastern region. Shanghai accounts for 30% of the national market share, and Guangdong accounts for 14%. Coastal cities such as Beijing, Shandong and Zhejiang are the main markets for smart home consumption in the country. The central and western provinces are used in major provincial capital cities and in local markets. Although there has been some development, the outstanding problems are still obvious.
Smart home products are different from traditional home power distribution and weak electricity. They are different in design, integration and construction. The unified standard that can truly integrate the interests of all parties in smart home is still uncertain, and the user value is not clear. There is no real completeness of the company from the customer. Demand to plan. Intelligentization should be holistic, and it needs to be done in a small and small way. Point-like innovations are often not sustainable.
Due to the low barriers to entry in the early stage of the smart home market, a large number of enterprises have joined, and the current development seems to be on the right track. In fact, many companies are unable to do their best, and they are struggling between sales and the market, and the market is in a state of not hot. Experts say that in the mainstream urban population, the impression of traditional smart homes is still expensive, extravagant, impractical, poor stability, poor user experience, and complex operations.
Despite the outstanding problems, there is still a huge market for smart homes. According to international experts' prediction, the global average annual market in this field is about 50 billion US dollars. The domestic market currently has nearly 1 billion US dollars each year, mainly concentrated in provincial capital cities and developed large and medium-sized cities in the eastern region.
"At present, smart homes should target front-end users. If they are oriented to end customers, they will inevitably follow the traditional retail channels and may face backlogs of agents. And for the company, at least in a company's strategic cycle, smart homes will not break out. Sexual growth, if this direction is taken as the company's strategic direction, it is like burning money. But if you locate a certain segment of the home and combine products with customers' needs, there is a big market."
For smart home manufacturers, there are many obstacles in the process of developing markets and promoting products, including the following aspects.
1. Product cost: At present, all kinds of smart home products are expensive, often ranging from a few thousand to more than 10,000, but in fact, compared with the investment of tens of thousands and hundreds of thousands of owners’ home decoration, The proportion of such smart home products is negligible, which needs to strengthen the guidance of consumer attitudes for end users. For manufacturers, further reducing the cost of products is the key.
2, system functions: system operation complex operation, lack of humanization, low product stability, etc., all affect the development of the smart home market. To solve these problems, manufacturers need to increase research and development efforts, improve product technology, solve problems such as cost, performance and operation, and win market with stable and reliable products. I believe that once the thresholds such as cost and technology are eliminated, the entire smart home market will appear. Very large market demand.
3. Standard protocol: At present, various manufacturers produce equipment according to different interface standards and protocols, which makes interconnection and communication between different devices difficult. Although the entire smart home function is powerful, there is no standard and unified communication protocol between the systems. Each vendor operates independently and lacks coordination. With the promulgation of the "General Technical Requirements for Households and Buildings" this year, although it is not mandatory, the exploration of the standardization of the smart home industry standards will promote the development of the industry in a standardized and unified direction.
4. After-sales service: For manufacturers and users, after-sales service is also a very important factor. Due to the limited size, the relevant smart home supporting manufacturers have not yet formed a systematic maintenance system. Once the products sold by the manufacturers The issue of Sheen’s fund-raising network is a big problem.
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