IT168 Information As more and more young people become more mobile today, on the afternoon of October 9, 2016, vivo held a press conference at the Shanghai World Expo Creative Showground to formally announce its strategic cooperation with the NBA. As the world's most advanced and professional basketball league, the NBA has attracted many Chinese brands in recent years. The vivo cooperation with the NBA is also the first time that domestic mobile phone brands have cooperated with the NBA. And after the conference, the first NBA China Games (Rocket confrontation) was held. There will be mysterious NBA superstars attending the event. During the NBA China game, vivo will also provide fans with a series of interactive activities. Vivo's first NBA-themed TV commercial will also appear during the game.
After the two sides formally enter into strategic cooperation, vivo will join hands with the NBA to launch more activities in the future, launch exclusive NBA models, and carry out more activities at major universities nationwide. At the event, the NBA vice president said that the NBA welcomes Vivo to join the NBA family. Vivo, as the only official NBA smartphone, will be more integrated into the NBA. The NBA fans' younger, mobile socialization attributes make the NBA and vivo have a good foundation for cooperation. He hopes that fans will enjoy the NBA better through vivo's vibrant smartphones. The NBA teamed with vivo to promote youth basketball.
And the director of vivo brand strategy said that the NBA is the content that young people really like. Vivo hopes to have a good cooperation with the NBA, so that users really feel the charm of sports. At the scene, NBA legend Peyton also arrived at the scene to celebrate this memorable moment with the fans on the scene and the live fans, and carried out fans' entertainment shooting.