Recently, the 2017 Global Creators VR Video Contest launched by UCCVR unveiled the final winner list in Shanghai. In the nine awards, the amount reached 300,000 yuan, which was officially set by the official "VR Business Application 'Beijing' Award". The other day was an additional concern. The combination of e-commerce and VR also has a posture that is not the same as people's impression.
The ambiguity of the concept of virtual reality has kept e-commerce VR in the state of being mentioned for the past two years. According to the information learned by the Game Daily, in addition to the layout of the industry, technology, and the establishment of a content distribution platform, Jingdong is fully deployed in the VR field, and related e-commerce applications will be launched to provide shoppers with virtual reality technology experience.
When talking about this, Xiao Longjun, director of Jingdong’s platform operations department, shared a group of data. “In 2014, 90% of Jingdong’s purchases came from PCs, and this year, 90% of purchases It's from the mobile phone," he said. "The changes in the times have also changed the consumer's shopping habits. They should have chosen to make their shopping experience more comfortable. Now is the age of big data, three years later." , Our shopping experience is likely to be wearing VR glasses, not too much operation, based on your past records and data will be able to take you into a scene you want.Be aware that the application of computer big data is more than you got you."
In addition, Xiao Langjun also mentioned other application experiences of VR in e-commerce shopping. "In the just-concluded 618, what kind of experience is there to look for coupons everywhere on the website?" He was a bit of a joke. The question asked, in the few years of the online shopping carnival, the search for coupons everywhere was made into a game by consumers. It was fresh and interesting. However, with the increase in similar activities and the uncertainty of the amount of discounts, this kind of relying on the mouse everywhere to find ways has been difficult to meet the needs of young consumers, that is, the main force of consumption.
"If we say that the three years are too long, then can we think about something relatively simple, such as double 11? Now that the coupon experience is not good, then whether the Double 11 can bring you different things. What about VR coupons?†Xiao Longjun said, and at the same time, he said that even if VR cannot mature in a short period of time, VR videos incorporating related concepts have great commercial value and industrial layout for e-commerce platforms. significance.
In this regard, UCCVR founder and CEO Fu Guoxin also mentioned that more and more companies are trying to use VR to showcase their products and services. “Because everyone has an expectation value, users will be more cautious about buying goods and services for goods and services.†Fu Guoxin said, “But I think both good and bad are relative because we haven’t done it before, so we need a In the process, it came slowly to find a way out. After all, the iPhone broke into the IPhone4.â€
It is undeniable that compared to last year, negative information such as VR investment slumping by 80% has more or less confirmed the cold weather of the industry. However, in the view of Fu Guoxin, this is actually a big wave of ebbing and sanding. There is no exaggeration to cover up the surplus. It is nature that we are content and do technique with peace of mind. Consumers do not look at investment. They only look at whether the content application is cost-effective. After 618, people discussed VR e-commerce and thought that they saw the practicality of VR/AR in their bodies. In the final analysis, it was actually because of technology. The innovations that have come so far have made people see the possibility of improving their living conditions.