Regulators tightened their TV boxes step by step. From the 181st article of the State Press and Publication Bureau of Radio, Film and Television (hereinafter referred to as SARFT) to the joint publication of the 229th article by the four departments, from the release of Internet TV licenses to the prohibition of USB installation and other functions, since 2011, with the rapid development of the Internet The regulation of the Internet set-top box by the supervisory authorities is also increasingly strict.
On December 26th, the Division of Electronics and Information of the Bureau of Science and Technology of the SARFT and the Ministry of Industry and Information Technology held the “TVOS2.0 Launch of the Smart TV Operating System and Launching of TVOS2.0 Industrialization Application Launching Ceremony†in Changsha, Hunan Province, according to the “Hunan Daily†news. The official said that the official will force the popularization of this smart TV operating system, TVOS2.0 to unify the "TV arena."
However, a number of industry insiders told the “Daily Economic News (blog, microblogging)†reporter that in the future there will still be Android, Ali YunOS and TVOS systems coexisting in a period of time. Can the TVOS system become the only Internet set-top box? The system remains to be seen.
SARFT pushes TVOS2.0 system
In recent years, the State Administration of Radio, Film and Television has continuously increased its efforts in rectifying Internet set-top boxes. On this basis, it has also developed a TVOS operating system for smart TVs and has continuously increased its promotion efforts.
In fact, prior to the release of TVOS 2.0, SARFT had long forced the promotion of TVOS 1.0, which was developed independently, in all cable television network companies. In March of last year, Radio and TV issued a document demanding that cable TV network companies vigorously carry out TVOS 1.0 scale application trials. The first batch of pilots were Jiangsu Cable (600959) and Shanghai Dongfang Cable. In August of this year, SARFT expanded the pilot range of TVOS smart TV operating systems among cable operators. It requires that terminals such as smart TV set-top boxes purchased or integrated by each cable TV network company to be developed and installed must use TVOS 1.0 and must not be installed. Except for TVOS, other operating systems.
Some industry analysts believe that this move is mainly aimed at unifying system standards and software applications, and facilitating the regulation of Internet TV content by related departments.
Prior to the release of the TVOS 2.0 system, the television box market had experienced many regulatory disturbances. Since June last year, SARFT has issued notices on the immediate closure of illegal video software download channels in Internet TV terminal products for Internet TV licensees; in July 2014, all Internet TV boxes had to stop providing television programs. And look back at features and more. In October this year, the four departments also jointly issued "No. 229" to tighten Internet TV and crack down on illegal receiving equipment.
According to public news, the TVOS2.0 system is a combination of Huawei, Alibaba, ZTE, and Hunan Radio and Television and more than 60 member units. It is a new generation of smart TV operating system based on the integration of Huawei MediaOS and Alibaba YunOS. Smart function modules such as smart home services, media gateways, intelligent human-computer interaction, and big data collection are equipped with value-added services such as video communications and video games.
The consideration of "security" is the biggest reason why SARFT has launched the TVOS system. "Daily Economic News" reporter learned that based on the radio and television operating system TVOS radio TV, from the bottom of the technical restrictions, so that users can not obtain Root (maximum administrator) permissions, and therefore can not install third-party software, can not brush, can not Over the wall to watch some free or forbidden content. After having its own smart TV operating system, SARFT is more convenient to achieve "controllable and controllable."
It is too early for the "unified rivers and lakes"?
For SARFT released a new generation of smart TV operating system, commented from the media, "The box completely choked." “Hunan Daily†also expressed that “In addition to the traditional radio and television organizations, Huawei, Alibaba, ZTE, LeTV and other Internet TV box leaders have also become members of the TVOS. TVOS2.0 has a unified “TV and TV†momentum."
However, a number of industry experts said that it is too early for the TVOS 2.0 system to be unified as a "river of television." In fact, Ali YunOS system set-top boxes and Android systems occupy a higher proportion in the Internet set-top box market. Grummer, head of the marketing department of Alibaba's Home Internet Division, once told the reporter of the "Daily Economic News" that the market share of Ali YunOS system set-top boxes accounted for about 70% of the Internet set-top box market.
"Compared with the TVOS 1.0 system, 2.0 has broken through many technical limitations, which will accelerate the intelligentization of set-top box applications." Dong Min, general manager of Ove Cloud Network Blackpoint Division, told the Daily Economic News reporter, but wanted It will take a long time to become the industry’s only recognized system. “In the very long period of time in the future, there will be phenomena of Android, Ali YunOS, TVOS and other systems coexisting, and ultimately determine who can become the only system that needs to look at the user experience and The degree of product innovation."
Wu Chunyong, editor-in-chief of the three-network integration expert and the fusion network, stated that whether TVOS can rise to industry standards or even national standards, it also needs to look at its “maturityâ€, and certainly there will still be multiple systems coexisting. He believes that the release of the TVOS 2.0 system, which has significant technological breakthroughs, is certainly a nightmare for some enterprises that cannot keep up with industry standards. “This time SARFT released a new system and pulled it into the Ministry of Industry and Information Technology from here. It can be seen that in the future, it will not rule out the need to join the Ministry of Industry and Information Technology to issue some thresholds similar to 3C certification and network access licenses."
However, for Internet set-top-box enterprises that already have a certain scale, if TVTV2.0 system has become the only choice for major set-top box manufacturers, it will take time for the Internet companies born to create “ecology†to make concessions. To test.
On December 26th, the Division of Electronics and Information of the Bureau of Science and Technology of the SARFT and the Ministry of Industry and Information Technology held the “TVOS2.0 Launch of the Smart TV Operating System and Launching of TVOS2.0 Industrialization Application Launching Ceremony†in Changsha, Hunan Province, according to the “Hunan Daily†news. The official said that the official will force the popularization of this smart TV operating system, TVOS2.0 to unify the "TV arena."
However, a number of industry insiders told the “Daily Economic News (blog, microblogging)†reporter that in the future there will still be Android, Ali YunOS and TVOS systems coexisting in a period of time. Can the TVOS system become the only Internet set-top box? The system remains to be seen.
SARFT pushes TVOS2.0 system
In recent years, the State Administration of Radio, Film and Television has continuously increased its efforts in rectifying Internet set-top boxes. On this basis, it has also developed a TVOS operating system for smart TVs and has continuously increased its promotion efforts.
In fact, prior to the release of TVOS 2.0, SARFT had long forced the promotion of TVOS 1.0, which was developed independently, in all cable television network companies. In March of last year, Radio and TV issued a document demanding that cable TV network companies vigorously carry out TVOS 1.0 scale application trials. The first batch of pilots were Jiangsu Cable (600959) and Shanghai Dongfang Cable. In August of this year, SARFT expanded the pilot range of TVOS smart TV operating systems among cable operators. It requires that terminals such as smart TV set-top boxes purchased or integrated by each cable TV network company to be developed and installed must use TVOS 1.0 and must not be installed. Except for TVOS, other operating systems.
Some industry analysts believe that this move is mainly aimed at unifying system standards and software applications, and facilitating the regulation of Internet TV content by related departments.
Prior to the release of the TVOS 2.0 system, the television box market had experienced many regulatory disturbances. Since June last year, SARFT has issued notices on the immediate closure of illegal video software download channels in Internet TV terminal products for Internet TV licensees; in July 2014, all Internet TV boxes had to stop providing television programs. And look back at features and more. In October this year, the four departments also jointly issued "No. 229" to tighten Internet TV and crack down on illegal receiving equipment.
According to public news, the TVOS2.0 system is a combination of Huawei, Alibaba, ZTE, and Hunan Radio and Television and more than 60 member units. It is a new generation of smart TV operating system based on the integration of Huawei MediaOS and Alibaba YunOS. Smart function modules such as smart home services, media gateways, intelligent human-computer interaction, and big data collection are equipped with value-added services such as video communications and video games.
The consideration of "security" is the biggest reason why SARFT has launched the TVOS system. "Daily Economic News" reporter learned that based on the radio and television operating system TVOS radio TV, from the bottom of the technical restrictions, so that users can not obtain Root (maximum administrator) permissions, and therefore can not install third-party software, can not brush, can not Over the wall to watch some free or forbidden content. After having its own smart TV operating system, SARFT is more convenient to achieve "controllable and controllable."
It is too early for the "unified rivers and lakes"?
For SARFT released a new generation of smart TV operating system, commented from the media, "The box completely choked." “Hunan Daily†also expressed that “In addition to the traditional radio and television organizations, Huawei, Alibaba, ZTE, LeTV and other Internet TV box leaders have also become members of the TVOS. TVOS2.0 has a unified “TV and TV†momentum."
However, a number of industry experts said that it is too early for the TVOS 2.0 system to be unified as a "river of television." In fact, Ali YunOS system set-top boxes and Android systems occupy a higher proportion in the Internet set-top box market. Grummer, head of the marketing department of Alibaba's Home Internet Division, once told the reporter of the "Daily Economic News" that the market share of Ali YunOS system set-top boxes accounted for about 70% of the Internet set-top box market.
"Compared with the TVOS 1.0 system, 2.0 has broken through many technical limitations, which will accelerate the intelligentization of set-top box applications." Dong Min, general manager of Ove Cloud Network Blackpoint Division, told the Daily Economic News reporter, but wanted It will take a long time to become the industry’s only recognized system. “In the very long period of time in the future, there will be phenomena of Android, Ali YunOS, TVOS and other systems coexisting, and ultimately determine who can become the only system that needs to look at the user experience and The degree of product innovation."
Wu Chunyong, editor-in-chief of the three-network integration expert and the fusion network, stated that whether TVOS can rise to industry standards or even national standards, it also needs to look at its “maturityâ€, and certainly there will still be multiple systems coexisting. He believes that the release of the TVOS 2.0 system, which has significant technological breakthroughs, is certainly a nightmare for some enterprises that cannot keep up with industry standards. “This time SARFT released a new system and pulled it into the Ministry of Industry and Information Technology from here. It can be seen that in the future, it will not rule out the need to join the Ministry of Industry and Information Technology to issue some thresholds similar to 3C certification and network access licenses."
However, for Internet set-top-box enterprises that already have a certain scale, if TVTV2.0 system has become the only choice for major set-top box manufacturers, it will take time for the Internet companies born to create “ecology†to make concessions. To test.