Extreme meters: We don't make TV. We subvert TV.

On March 23rd, no-screen TV founder Mimi and Xiaomi, an important brand of Internet TV, will release new television products in Beijing. Due to the time crash, all kinds of rumors about the two major manufacturers before the press conference were particularly eye-catching. It seems that many consumers should be in a state of wait-and-see.

Today, Miji issued a new warm-up poster through the official Weibo. "We don't make TV. We subvert TV." This move appears to be responding to Xiaomi's previous "not only TV, but also a mass-aggregation content platform." poster. However, if you think about it carefully, besides ridiculing, I am afraid that Miji is more concerned with the theme of “really looking at the investment” of his conference.



As we all know, in 2014, we proposed the product concept of “non-screen TV”, and we have implemented TV-level optimization of our products. The founder and CEO of Polar Co., Ltd. Zhong Bo had previously explained in an interview with the media: “Smart projector, product form is actually an ordinary projector plus TV box, and there is no set of core of the TV decoding system, nor for large-screen images. Image quality processing and optimization can be understood as simply simply zooming in on the screen. The non-screen TV in the meter is the branch of the smart TV. It inherits all the video decoding systems of the smart TV and the engine that optimizes the quality, as well as There are many algorithms related to dynamic noise reduction, dynamic contrast and sharpness of televisions, and optimization of the underlying system, which are not available in projectors."

On the surface, this is only the product differentiation and experience optimization, but the strategic intentions of the rice should also be related to the impact of the traditional TV market with screenless TV. Therefore, the theme of the conference is “Not only the big screen” but also “The projection of the big screen TV is in the future.”

Recalling the rumor that the resolution and brightness of the upcoming new products will be greatly improved, coupled with the price positioning of 6999 yuan for Jingmi’s new rice reservation page, this year will use a configuration and experience. The purpose of impacting the traditional TV market with high-end new products that are greatly enhanced is obvious.

Looking at Xiaomi, basically no suspense, millet's first curved TV is coming! It is speculated that the new millet TV should still be made of metal, and the TV base is still a “tree frog” shape, similar to the previous millet TV. According to the national 3C certification information, the new millet TV has 65-inch, 43-inch two, of which the former is a curved type, no accident is the protagonist of this time. However, this screen size seems to be somewhat less appealing than the "much to shoot a few meters for a few meters" and the maximum ability to cast a 300-inch screen. Of course, in accordance with the way Xiaomi before, in addition to the price and the screen, configuration and value are still two killers. This time, Xiaomi put value on the content, as its official poster said: “We are not only making television, but also a mass-aggregation content platform.”

Objectively speaking, Xiaomi’s release of new products was slower than its rivals, LeTV, to open two major Internet TV companies. However, from a novelty point of view, Xiaomi’s release of new products is slightly more The point is not enough, if there is no substantive breakthrough in the content, it is only once again to innovate the industry at a low price. However, in the end, it will be clear tomorrow, no matter whether it is the industry or the users, they will not have to wait too long.

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