Why is the Frankfurt exhibition officially only releasing design trends without technical trends? Hey, where is the technology going? People in the lighting circle like to go to Frankfurt to see "What new technology is there."
In fact, this year's show also can see a lot of promising and remarkable technologies, such as the preparation of IoT applications and technologies, OLED, chip, optical communication, intelligent control to scene-based applications. Lighting product line innovation (such as commercial lighting multi-scene modularization, museum lighting multi-stage zoom to change light distribution), etc., as small as packaging, heat dissipation, lens material, automotive lighting, granite concrete punching light transmission technology innovation, etc. They are the highlights that attract the attention of professional lighting people. With some clever demonstrations, they are even more enjoyable.
A few simple examples may be related to our answer to the question:
Left - LG's OLED display at the Frankfurt show seems to be very popular, murdering a lot of friends, but don't forget, the previous year is basically this level. It seems that the large-scale application of OLED still has a level yet. Hey.
The OLED decorative wall lamp displayed by the Finnish brand TUNTO at the right-2014 Frankfurt show.
Photo: Australia's XAL's modular business application is amazing, and the FLOS and LUCIFELOS brands have also launched their own modular applications, arguably the largest modular lead unit of the year.
Photo: Philips' luminous carpet, in fact, is the arrow of the previous year indicating the carpet variant.
Figure: Based on the application of visible light communication, Philips can borrow the optical signal obtained by the camera of the mobile terminal to achieve accurate positioning error within 30cm.
Figure: iG home to IP68 outdoor soft light strip, excellent anti-aging function and soft lamp body, almost zero dark area connection, are promising application technology.
The strange thing is that these new technologies that can be clicked out are difficult to find the release and information of the system from the official exhibition.
Instead, each of the Frankfurt Lighting Fairs officially has an important venue to showcase and publish trends in lighting and architectural applications over the next two years.
This release, talk about and only talk about "set! count!"
From the name and the venue, this release is quite authoritative, because it directly uses the theme name of the Frankfurt exhibition, called:
"Light+building trends 2016-17"
Let's take a look at the horse first (more on this later). This authoritative release has announced four trends:
01, the lamps will have more and more decorative
This is simply too prominent. Even the functional lighting that has always advocated "seeing the light without seeing the light" has been covered with bright outerwear at this year's show, with a variety of rings and enchanting skills.
Well, the rigorous godfather ERCO will actually add a colorful ring to the downlight. I will tell you this?
02, rough, natural materials will appear more and more on the lamps
This trend was actually similar in the 2014 Frankfurt trend two years ago. It can be seen that two years have passed, and this expression of sentiment is still popular.
Figure: Concrete, ceramics, stained glass... Which of these trends seems to be of great value, it is worthy of consideration by manufacturers.
03, free and changeable artistic style will increase, please refer to the selling lantern
As early as ten or twenty years ago, FLOS, Artemide, and Moooi were widely known for playing light art installations, so this trend has always been, but it has become more and more intense.
Cats, dogs, dogs and cats can be turned into lamps, so this means more humorous, more design-oriented lamps (even with color, materials) will be more and more popular.
By the way, the age of the nobles who have been admired has been slowly reduced. It is definitely a good way to get the art to sell cheaper and cheaper. It is a good way to see IKEA. With the cheap and good design, this trick has robbed the lighting profession. market?
Even the aristocrats such as Foscallini have cooperated with DESEL to launch a more grounded product line. You have to see the money in the ground, and you are willing to bow, don’t you?
04, storytelling ability is more and more important, with cultural symbols or feelings
If the third point above is to sculpt a lamp like a sculpture, then the fourth point is to think about the development of a lamp as a building.
Figure: Liberalism means that there is no restriction on creation. Why can the German style be seen at a glance, obviously with significant cultural symbolic factors.
Going back to the question itself, why is the official only published design trends?
The above are all opening remarks. This article is intended to discuss with you, why is the official of the exhibition directly "ignoring" the release of technology and very seriously exhibiting the "exhibition hall"?
Obviously, design is more important than technology, right?
I think there are at least three reasons why you can't take me if you don't agree.
1. Designing the progress of the leading experience, not the technology
Because the market is led by an experience-led lifestyle, not technology, and lifestyle is the ultimate service motivation for design.
For example, Motorola, the former godfather of the mobile phone industry, has always led the market by the technical department. In the past, this has no problem, but once Apple has experienced the ultimate experience design, then it is only a matter of time. Only.
Traveling across the European continent, we are highly praised for the wide replacement of LEDs? No, on the contrary, most of the application scenarios use traditional lighting, why?
Because energy saving technology is not as important as we think, because energy saving is a healthy and green way of life, such as not using light in some inexplicable places, such as using automatic control, people leave the lights to extinguish, not one Technology.
2, there is no trend in technology, applications have
Have you ever wondered why the full name of the Frankfurt exhibition is “Light + building†(light and building), which is quite different from most of the lighting exhibitions in China?
In fact, without the division of the application scene, all the lights have no meaning.
The "lighting exhibition" that we have understood in the past is actually called "light show" strictly, such as the spring lantern festival of the ancient town.
The information of the exhibition is one-sided. The lighting exhibition should have the owner, the designer, and even the audio technology side, taking into account the processes and equipment that meet the needs of these applications.
This is why the need to stand at the forefront is actually the application-side insight and organizational level.
3. Protecting your last bottom line, technical intellectual property issues
Once a new technology is on display, companies must be prepared to promote and protect.
The best example of the year is of course that the linear luminaires developed by iG were plagiarized at this year's show, and the product designers estimated that they could cry in the toilet.
Therefore, there are some reasons why we can believe that the concerns and considerations of intellectual property are also the reasons.
Finally, whether it is a designer or a lighting company, it is a shortcut to guide the development of research by focusing on lifestyle changes and focusing on design trends.
So, the seemingly awesome "techniques" at the beginning of the article can really go into the application?
What else is needed in the middle?
There is no need to have a dragon knife.
China IOT Conference Series [The 3rd China LED Intelligent Lighting Innovation Application Summit Forum ] will invite Zigbee Alliance, WiFi, Bluetooth and 2.4G technology major supplier executives to share their market insight and latest development results, I hope you can grasp This rare opportunity to exchange, find better business opportunities, and find a higher partner.
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