On August 8th, 2016, the team of AVIC Beijing officially entered the Microsoft Accelerator in the headquarters of Microsoft Asia-Pacific R&D Group, and all connections were successfully launched. The so-called dust settled, the way back, video technology from scratch, all the way to the present heights, have to say is the result of accumulating.
Persist in entrepreneurship and sail for dreams
Sun Li, the founder of Creative Technology, is like many successful entrepreneurs and is a devoted person. In 2002, when Sun Li from Sun Chusan began to think about his dream for the first time when he was writing, he wanted to be the richest man in the world, and like Bill Gates did as much as a charitable society. While attending university, Sun Li and his classmate Hu Jinxin began experimenting with entrepreneurial projects and started to translate their dreams into reality. They tried to write programs and do websites. Although they had been frustrated and frustrated, they persisted in it. Finally, after graduating from college in 2009, they earned the first pot of life by playing games and opened their first company. Change the world's dream to accumulate original capital.
In 2014, the concept of VR gradually rose in China. Through various information, Sun Li was acutely aware that the ultimate form of VR and even mobile smart terminals in the future would be AR. AR smart glasses are not only a kind of intelligence that can free their hands. Equipment, it can also become a production tool for a variety of different industries, it can improve work efficiency, reduce business costs, and ultimately become a force to change the world. Therefore, Sun Li decided to start a business again, and together with core members such as Hu Jinxin, he sailed and sailed to become one of the world's top 500 companies that carried and realized his dreams.
They were also joined by Dr. Fuping Harvard, a former vice president of the Dongxu Group, and Dong Ruo, optics engineer at Rochester Precision Optics, LLC (RPO) Shanghai Branch (POTC) and director of supply chain technology for Asia. Inspired by these industry elites, more than 20 leading talents from China, including Huawei, Samsung, and Rui Jiake, engaged in optical, intelligent hardware, system software, and image development top companies, quickly gathered under the shadow of the company and formed a domestic presence. The only team that has the ability to independently research and develop smart eyewear.
Video Technology Team
Devoted to research and development, to improve the product
In September 2014, the company plans to launch the first smart glasses belonging to China with the Chinese partner of the Chinese Academy of Sciences. The night before the conference, Sun Li learned that it was necessary to make a gesture operation immediately. This technology had no perfect solution in the world at that time. At that time, the company had only three members. Because of the tight schedule, Sun Li and the partner conducted debugging overnight, achieving 90% completion at two o'clock in the morning. However, when the two set the alarm clock at four o'clock in the morning and planned to finish the final closing job, the accident occurred. System problems with the computer will not boot, which means that all the code needs to be rewritten. Sun Li was desperate, and even intended to abandon this DEMO, only to demonstrate the hardware part.
This is the first release of smart glasses in China! Sun Li-hsien, who was already packing things to prepare for the meeting, was full of entanglement. He was not willing to give up. The code is gone, but the code structure in the head is still there. Is it not more than two hours' drive from the road? Then use these two hours to create a miracle!
Think of it and let it go. Sun Li took his laptop and in the two hours on the road, he actually realized all the functions with amazing memory and extraordinary talent. In the final live demonstration session, the images displayed by the smart glasses were transmitted on the same screen to the big screen. Sun Li used gestures to easily control the playback of the content. All the people were amazed and the thunderous applause of the audience was persistent.
Open up the market and let the world think differently
The excellent team is in the right direction, and the efficiency of research and development should not be underestimated. In the blink of an eye, in 2016, a number of smart glasses products have achieved phased results, but the industry's feedback has not yet reached the expected intensity. Sun Li asked the friends in the circle. Is our AR bad? The friend jokingly told him that your PR is not good.
He does not mean that. Sun Li has always been a person who has never let go of any problems and opportunities. Since our current PR investment is not enough, from now on, we will do our homework for marketing.
Under the conditions that the domestic AR industry is not mature, it is not an easy task to let potential users, especially C-end consumers, pay attention to video creation. However, Hu Jinxin, who had worked in various markets in China Mobile and Industrial Group and had his own entrepreneurial experience in the field of cultural media, did not withdraw. He led the newly formed marketing department to participate in various exhibitions, and quickly accumulated experience and contacts in the industry. . From the IGBC organized by the Games Committee to the sponsorship of the second-generation Yuan users, the CES from the highly-respected technology companies to the international awareness conference highly concerned by the industry, each of the exhibitions ended, and the popularity of the creative technology was geometric. Growth. In just a few months, AVIC has been sublimated from a low-tech R&D technical team to become a well-known leader in the industry.
What really sets shadow technology to the benchmark of the industry is the video technology innovation summer 2016 launch conference held at the Beijing National Convention Center on July 7, 2016. At the meeting, Sun Li released four new products, more than 600 guests arrived and more than 200 media reported. The media that participated and reported covered all major portal websites and well-known video media. Among the invited guests were Microsoft Accelerator China CEO Robin Bin and CTO Wang Lei. Before this, Videotron has formally applied to join the Microsoft Accelerator Group 8 start-up team, and stood out among more than 1,200 participating companies, and was favored by Microsoft Accelerator.
Video Technology 2016 Summer New Product Launch
Working with Microsoft to give the future unlimited possibilities
July 26 was the final sprint for the recruitment of eight accelerators for Microsoft Accelerator. The 20 teams that have passed the battle will make final presentations to secure the final entry. Videotech’s reply time was arranged at 1:30 pm. After the demonstration, Sun Li will return to Shanghai to participate in the annual event China Joy.
Microsoft Global Vice President Hong Xiaowen Wears Experience with Creative Air
Because of the full preparation, the speech of the day was very smooth. However, because experts need to spend a longer time to experience the glasses, the head of the Microsoft Accelerator deliberately arranged for the tea break time to continue the demonstration, giving the film more exposure. Innocent did not live up to this love, conquered with excellent wearing experience including Microsoft Global Vice President Hong Xiaowen, Microsoft Asia Research Institute Vice President Zhang Yizheng, Microsoft General Business Client Business Department General Manager Bao Jiafeng, Microsoft Asia Pacific Group Innovation Director of Incubation Cheng Hao, IDG Partner Niu Kuiguang, Vice President of Sequoia Capital Jia Jia, Partner of Mingsight Capital Partners Zeng Yingzhe, Qiming Venture Capital Partner Yiguan Guan, Fidelity Venture Partners Asia Rao Hong, KPMG Director of KPMG Venture Institute Cai Mingdu And other final judges. On August 3, just two days after the successful completion of ChinaJoy's journey and the detonation of the industry again, Microsoft Accelerators sent an informal notice congratulating on the final list of the eighth-generation startup team.
July 26th final review committee photo
Microsoft Accelerator has landed in China since 2012 and has witnessed rapid growth and financing valuations of 126 startups in nearly four years. After being selected as alumni company, the company will receive the founding members of the venture capital industry, the founder of the star alumni company, the technical mentor team, and the leading edge technology consulting services provided by the Microsoft Asia-Pacific Research Group and Microsoft Asia Research Institute for scientific think tanks. Resources are connected with the world's top 500 companies and major customer resources of large domestic companies. In addition, as the only AR hardware company selected in the current period, after the company entered Microsoft Accelerator, it will be possible to open technical cooperation with Microsoft HoloLens.
A brand-new era is placed in front of the video, waiting for us to open it together.
Microsoft Accelerator China CEO Luo Bin welcomes the incubator team
Photo record:
On August 11, 2014, Shanghai Yingchuang Information Technology Co., Ltd. was established.
In December 2015, it received a 12 million RMB investment in Pre-A round.
In January 2016, the research and development of mixed reality smart glasses was completed.
In March 2016, we completed the Model V, a mobile phone VR case with a built-in sensor.
The Global Innovators Conference (GIC) Virtual Reality Summit was held on April 9, 2016 to participate in the roundtable discussion.
On April 15, 2016, the Airtron Air Model Machine made its debut at the 2016 International Gaming Business Conference & Interactive Entertainment Exhibition (IGBC);
From April 30th to May 2nd, 2016, cooperated with Raging Carnival to promote AR smart glasses in the secondary element field;
From May 11 to May 13, 2016, they exhibited at the Asia CES and held a small-scale launch event and began to receive attention from the industry.
In May 2016, submitted an application for Microsoft Accelerator Phase 8 project and successfully passed the first round of defense;
From June 13 to June 15, 2016, the 2016 International Digital Sensing Conference (DSE) sponsored by the IEEE participated in the exhibition, and its popularity increased rapidly.
On June 16, 2016, at the China (Beijing) VR/AR Application and Innovation Summit, CEO Sun Li delivered an important speech as a guest speaker;
On July 7, 2016, the video technology 2016 new product launch was held in Beijing National Convention Center;
On July 26, 2016, CEO Sun Li demonstrated Air Smart Glasses to the final evaluation committee of Microsoft Accelerator for the eighth period, making it the final sprint for the selection;
From July 29th to August 1st, 2016, with the real AR game exhibiting at China Joy, all the equipment used at the site have all stood the test;
On August 5th, 2016, Microsoft announced the list of the 8th start-up team, and AVIC became the only company that selected AR technology as the main item.