Jingdong "Double 11" Black Technology Summary: Drone, Big Data, VR

Regarding the various ideas currently announced by Jingdong, drones and unmanned vehicles have not been optimistic since they were put forward, and even said to be commercial hype, it is impossible to achieve scale use. Despite the constant suspicion of the outside world, the future must be tested by time and market, and we will wait and see.

Jingdong "Double 11": A feast of "black technology"

Another year, "Double 11", the annual "Double 11" is not only a key node for e-commerce, but also a good time to release a new strategy. Then, this year's "Double 11" has something to be missed? Jingdong’s “Double 11” came a bit fierce. It is understood that Jingdong recently announced that many smart logistics products, including unmanned vehicles, drones, and unmanned warehouses, have been put into use in this "Double 11". In addition, there is a supply chain that introduces big data analysis.

Drone, vr, robot

  
  Winning the flight license of the four provinces, Jingdong drone is dispatched soon
  
It is understood that Liu Qiangdong revealed an important message in the "2016 China Brand Forum": Jingdong has obtained drone flight licenses in four provinces and will use drones to deliver in four provinces. Liu Qiangdong did not disclose the specific names of the four provinces and the trial delivery time, but it seems that we have taken a step closer to the window.
  
Previously, Amazon was the first to propose drone delivery, hoping to deliver the goods to the designated location via drone within 30 minutes. But unlike Amazon's positioning in urban distribution, JD's drones will be mainly used in rural areas. Moreover, Jingdong's drone distribution only transports the goods from the delivery point to the designated receiving point in the village, and then is sent to the user by the rural promoters. This also means that Jingdong UAV distribution is still point-to-point distribution, which also reduces the trouble caused by many non-standardization.
  
   "Double 11" burst pressure, Jingdong also wants to use the robot tube warehouse
  
Warehousing and logistics capacity is one of the cores of e-commerce competition during the period. Many e-commerce companies have already tried robotic tube warehouses, such as KIVA robots used by Amazon.
  
Recently, Jingdong also showed their latest developments in the field of unmanned warehouses. In the unmanned warehouse of Jingdong, a variety of intelligent equipment including handling robots, shelf shuttles, sorting robots, stacking robots, six-axis robots, and unmanned forklifts are deployed. Jingdong said that unlike most of the current logistics centers that use automation technology in some aspects, Jingdong unmanned warehouses realize the full scene of smart logistics for the first time, and its storage efficiency is more than 10 times that of the traditional method.
  
   Artificial Intelligence + Big Data Jingdong "Double 11" robot pricing
  
Recently, JD.com publicly stated that JD hopes that artificial intelligence can be more applied to all aspects of its supply chain, including pricing for goods and adjusting prices. This means that this year's "Double 11", the goods you bought on Jingdong is likely to be the price set by the robot.
  
The purpose of big data pricing is different from price war, not the lower the better, but the best price corresponding to a certain point in time. In addition to pricing, big data can also be applied to demand forecasting, order calming and other aspects.
  
   VR+ retail Jingdong layout virtual shopping
  
Today, the annual Tmall "Double 11" Global Carnival is coming. In addition to traditional welfare, vr shopping will also become a fire that ignites consumer enthusiasm.
  
As one of the traditional e-commerce giants, JD's layout in VR shopping is one step ahead. In addition to the previously displayed VR shopping application "VR Shopping Galaxy", recently Jingdong Crowdfunding and the Mobile VR Industry Alliance held a communication meeting in Shenzhen.
  
It is reported that Jingdong crowdfunding spokesperson highlighted the main achievements of Jingdong Crowdfunding in recent years, classic outstanding cases, and preferential policies for joining Jingdong Crowdfunding and Mobile VR Industry Alliance. These conditions show that the use of VR technology and retail cooperation will be a development opportunity in the future e-commerce field, but now VR technology can not restore all the interactive scenes in real life, such as the tactile and olfactory experience of some goods. . Of course, with the development of VR technology, the technical breakthrough will eventually turn into a turning point. Whether Jingdong can seize the opportunity to turn the tide is still waiting for time to test.
  
  Shantou is still trending to stay in time and market to test
  
For the various ideas announced by JD.com, the construction of unmanned warehouses is the most easy to understand and accept. However, since the introduction of drones and unmanned vehicles, they have not been optimistic, and even said to be commercial hype. It is impossible to achieve scale use. However, it can be seen from Jingdong’s external tone that Jingdong has high hopes for unmanned technology from top to bottom, and hopes to bring about changes in the animal flow industry through it, thus helping Jingdong to ease the pressure brought by the current heavy asset logistics. Despite the constant suspicion of the outside world, the future must be tested by time and market, and we will wait and see.

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