LeTV 820 push big screen quality life section power big screen shopping

What new things the LeTV 816 press conference will push will now look a bit. Just as recently, LeTV posted microblogging on the official microblogging, saying that “in the eyes of users who love shopping, LeTV is a platform that allows you to see the world of shoppingmall without regard to daily necessities or luxury products. Channels can start! More mysterious goods will be landing soon, just as in LeTV 820 large-screen quality of life festival, more games are played, please pay attention tomorrow afternoon 13:30 soft power LeTV big-screen influence summit!”

Previously, there were various versions of the speculation on the LeTV 816 release, and on the same day LeEco would also announce the release of the COOL1 eco-phone in conjunction with Coolpad. The current incumbent chairman of the Coolpad Group, Liu Jiangfeng, will complete the debut. It is said that LeTV's large screen 816 conference This news is even more earthquake.
In addition, according to a rumors rumors circulating in the investment circle, Hainan Airlines, after participating in LeTV Sports, may announce that it will invest in LeTV to make new announcements tomorrow (LeTV has released the relevant posters as official Weibo), and this is not news of groundlessness.

This early in July this year, there was news that LeTV’s new round of financing is in progress and will be formally announced soon. According to sources in the investment circle, many investors have smashed their brethren into new shares of LeTV, and LeTV, with its premium assets such as Super TV, is undoubtedly the best investment target for LeStreet's ecological hub.

There are more than 600 million TV users in the Chinese market. Most of them are still using traditional TV. In the next 5-10 years, these traditional TV users will shift to smart TVs. This market is definitely a blue ocean market. At the same time, investors are more optimistic about the value of large-screen operations behind smart TVs. According to statistics, in the first quarter of 2016, LeTV’s annual sales of large-screen ads exceeded 10 million, advertising revenue for one month was nearly 50 million yuan, advertising revenue increased by 545% from last year, and the number of advertisers increased by 557 from the same period of last year. %. With the ever-increasing sales of Super TVs, the value of big screens will grow explosively. From this perspective, LeTV is also a unique brand in smart TV brands.

In the previous round of RMB 8 billion B-round financing of LeTV Sports, it was the leader of Hainan Airlines. In the eyes of Li Mingbi, president of HNA Capital Investment Co., Ltd., Le Sports, which enjoys the advantages of a rising cycle in the sports industry, has grown into a “big head” through quick attacks in the content field. HNA attaches great importance to investing in LeTV Sports. It not only takes the lead in investment quotas, but also “excellently selects” the investors. This time, it is jointly funded by the listed company Caesar Tourism and HNA Capital Group.

Since Hainan Airlines has already decided to watch LeTV, it would be reasonable to vote for LeTV, which is a better target in LeTV. Here can also be seen from a small detail, in some of the domestic VNA's VIP lounge, you can see the LeTV super TV, such as the Capital Airport's T2 terminal.

The upcoming 816 and 820, LeTV will play what kind of big move, we will wait and see.

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