Micro video plays a tricky style to launch thousands of bus advertisements

CIBN's original VST is the leading smart TV video application in China. It has a huge user base of 63 million and has the largest market share in the OTT industry. The reason why micro-audio can be favored by so many users is that, in addition to its advantages of using Tencent video and PPTV video content, it is also inseparable from its excellent marketing methods. In the recent past, Micro Audiovisual also launched a cross-border marketing campaign with a mainstream bus custom platform in China, and launched more than one thousand car body advertisements.

Older smart TV applications, new rebranding moves frequently

CIBN Microvision (formerly VST) is the earliest batch of smart TV applications in China. It has been cultivating smart TV application market for many years. With its massive content, high-definition picture quality and smoothness and stability, it has been well received by all parties. Statistics show that as of today, micro-viewing has 63 million users, ranking first in the market share of the OTT industry, and it is the first in the aggregation video software industry.

In the second quarter of this year, VST accesses the CIBN licensee and completes a comprehensive planning upgrade, officially renamed CIBN Micro Audiovisual. After the upgrade, Micro Audio and Video has become the first video application in China that has gathered a number of video website resources and complies with relevant national laws and regulations. With this feature, Micro Audiovisual frequently moves after renamed, and has successively involved in large screen e-commerce, large-screen education, large-screen self-media, and other fields to fully lay out the living room screen ecology.

First of all, CIBN Microvision has reached strategic cooperation with several copyright companies such as Tencent Video and PPTV Co., Ltd., and has in-depth cooperation in copyright content and the entire Internet TV ecosystem. In micro-viewing, you can watch the video content of several video websites such as Tencent Video and Poly Television (PPTV). This initiative breaks channel barriers between video sites and provides a link between video sites and users.

After filling its own video library, CIBN Micro-Audio also announced the implementation of big data smart recommendation system. Through the big data algorithm, mining user interest points for the user personalized intelligent recommendation video. With the explosion of the number of video content, the information contacted by the user is heavily overloaded, and it is increasingly difficult for users to find their favorite content in a large amount of video content. Helping users to filter and filter information by using intelligent algorithms for noise reduction has become an urgent need for the industry. CIBN Micro Audiovisual has an earlier layout in this area. As early as 2015 when VSTUI 3.0 was launched, this trend has been foreseen. Its intelligent recommendation bar, which was added in the home page, became the first application of big data in the smart TV field. CIBN Microvision has also become a pioneer in television smart recommendations.

Working together to bus, bustling with more than a thousand car body ads

While continuously enriching the content of the library and improving the user experience, CIBN Micro Audiovisual also exerts its full force on brand marketing. This time, Microvision has joined forces with the domestic mainstream bus custom platform, bus, and strong alliance to play cross-border marketing.

In the past two years, the embarrassing rise of the bus is a leader in the domestic Internet custom bus sector. The business covers 30 cities including the North, Guangzhou and Shenzhen, and has nearly 1,000 cooperative car companies, more than 3,500 custom lines and nearly 4 million users. scale. Its original intention of improving the quality of life of users coincides with micro-viewing.

From the perspective of the market, CIBN micro-audio and television mainstream users have a very high degree of compatibility, and the bus can meet the traffic demand of office workers in first-tier cities. CIBN Micro Audiovisual can meet the diverse needs of users. With CIBN's micro-audio and video services, the CIBN micro-viewing user group will become even richer. With CIBN micro-audio, the bus will also cover more potential users, and it will also achieve re-coverage by users. The user's perception of the brand.

This time, CIBN Microvision provided open-air advertisements for the micro-audio-visual application for the bus, and invited the self-produced program of the bus to be stationed in the CIBN micro-screen media channel “Kaleidoscope”. Multi-level and comprehensive coverage of CIBN micro-viewing 63 million users has brought more potential users to the bus. The bus also provided a body advertisement for micro-vehicles with more than one thousand buses. It covered all first-tier cities and some second-tier cities, greatly increasing the brand exposure of CIBN micro-audio.

We see that more and more Internet companies have chosen cross-border marketing. They no longer “grab” the user’s eyeballs like the original mandatory advertisements, but “sweep” users through cross-border and creativity, giving them real benefits. .