On December 23rd, Xiaomi Television’s 360-inch next-generation split TV won two awards: “Top Ten Flat TV Products for 2015-2016†and “Innovation Award for Business Models in TV Industry 2015-2016â€. The previous award was China’s flat panel. With the highest honor in the industry, Xiaomi TV was the only Internet TV brand selected to be the top ten boutiques, and only three brands were selected for the latter award.
Both prizes were awarded by the “(Eleventh) China Flat TV Industry Conferenceâ€. The China Electronics Chamber of Commerce (CECC) and the China Electronics Standardization Institute (CESI) have successively hosted the conference for 11 sessions and are highly authoritative.
The top ten brands that won the “Top Ten Flat TVs for 2015-2016†are: Hisense, Skyworth, Changhong, TCL, Konka, Xiaomi, Samsung, Sony, LG and Sharp.
The selection of Xiaomi TV shows that, in terms of product quality, Xiaomi TV has not been inferior to a traditional TV brand with decades of history, and it is even more advanced in the business model innovation. Wang Chuan, co-founder of millet and head of Xiaomi TV, said that as long as he insists on product first and bears his temper, he will be recognized by the market.
The selected millet TV3 was released on October 19th. Its uniqueness lies in its split design, which means that the mainframe is separate from the screen. This allows the screen to be ultra-thin, at a thinnest point of only 11.6 millimeters, while being separated. The host can also take into account the speaker function, you can reach the home theater-class audio-visual enjoyment.
Millet TV 3 also for the first time the price of 60-inch large-screen TV squat to 5000 yuan, including the host speaker is only 4999 yuan, the host is only 999 yuan, the user can buy a host to replace the traditional home TV upgrade.
Millet TV 3 has a lot of market impact. As soon as it was launched, it won the sales championship in the next double eleven big promotion. In addition, according to the Ove Cloud Network data, in the same size sales statistics in November in the millet TV 360-inch next-generation split TV again topped the list.
Therefore, the jury agreed that Xiaomi TV's 3 split design has created a new business model for the TV industry. The reason why it was selected as "Top Ten Boutiques" is because, unlike the low prices of other Internet brands, this product also has a leading performance. It uses genuine LG original 4K screens and all-metal body with a resolution of up to 3840×2160. Has a flagship TV picture quality, built-in MStar6A928 TV processor, using high color saturation NTSC up to 85%, support MEMC motion compensation technology.
In fact, counting the past millet TV products has always led the television industry. A generation of millet TV launched a 11-key remote control, which has become the standard for today's TV interactive mode; second-generation millet TV has introduced independent audio, which has become the standard for all TVs now; three generations of millet TVs have been split and ultra-thin, which has driven the entire TV trend. Split, Samsung, Storm, and many others have already launched their own split TVs, and those who have not launched will also be listed as key products in next year's plan.
Wang Chuan recently said in an interview with the media that he hopes to be an Apple on TV. Although there is no complete machine factory, every product details are designed and controlled by himself.
According to industry insiders, when foreign brands are researching Chinese TV products, Xiaomi is often singled out and other TV brands are collectively referred to as “othersâ€.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that Xiaomi will stir the entire TV market in China. He said that in addition to the traditional Chinese TV manufacturers, many brands have emerged in recent years. The total number of online and offline brands has reached more than 40, and 2016 will return to rationality. The Chinese flat-panel market will soon be reshuffled.
The development of smart TVs has been uneven for many years. Many brands either ignore the quality of hardware or cannot interact with software, or they don't have rich content programs, and they become virtually fake intelligence. Millet TV's selection of “Top Ten Products†has demonstrated its insistence on hardware quality. Not only that, Xiaomi TV has also invested heavily in content. In 2015, Xiaomi TV’s content program was three times that of last year, including movies and television sets. Games, e-sports, sports, information, music, news, and other contents, 70 of the 80 movies that have been released this year have already landed on Xiaomi TV.
Millet TV builds a complete smart TV ecosystem and will surely lead the trend and direction of true smart TVs. It will also become the color TV brand left after the reshuffle.
The conference also released 2015 China's flat-panel TV consumption and 2016 trend forecast report. The data shows that in 2015 China's flat-panel TV sales increased slightly, it will reach 44 million units, of which online flat-panel TV sales are about 10 million units. In 2016, there will not be any significant increase in consumer demand, and competition will be fierce.
Lu Renbo believes that in order to cope with market competition, resource integration between color TV companies will continue in 2016, especially the cooperation between traditional color TV companies and Internet companies. This is consistent with the news that Xiaomi Wang Chuan revealed to the media.
Millet TV may have bigger moves in 2016 and will increase in speed.
Both prizes were awarded by the “(Eleventh) China Flat TV Industry Conferenceâ€. The China Electronics Chamber of Commerce (CECC) and the China Electronics Standardization Institute (CESI) have successively hosted the conference for 11 sessions and are highly authoritative.
The top ten brands that won the “Top Ten Flat TVs for 2015-2016†are: Hisense, Skyworth, Changhong, TCL, Konka, Xiaomi, Samsung, Sony, LG and Sharp.
The selection of Xiaomi TV shows that, in terms of product quality, Xiaomi TV has not been inferior to a traditional TV brand with decades of history, and it is even more advanced in the business model innovation. Wang Chuan, co-founder of millet and head of Xiaomi TV, said that as long as he insists on product first and bears his temper, he will be recognized by the market.
The selected millet TV3 was released on October 19th. Its uniqueness lies in its split design, which means that the mainframe is separate from the screen. This allows the screen to be ultra-thin, at a thinnest point of only 11.6 millimeters, while being separated. The host can also take into account the speaker function, you can reach the home theater-class audio-visual enjoyment.
Millet TV 3 also for the first time the price of 60-inch large-screen TV squat to 5000 yuan, including the host speaker is only 4999 yuan, the host is only 999 yuan, the user can buy a host to replace the traditional home TV upgrade.
Millet TV 3 has a lot of market impact. As soon as it was launched, it won the sales championship in the next double eleven big promotion. In addition, according to the Ove Cloud Network data, in the same size sales statistics in November in the millet TV 360-inch next-generation split TV again topped the list.
Therefore, the jury agreed that Xiaomi TV's 3 split design has created a new business model for the TV industry. The reason why it was selected as "Top Ten Boutiques" is because, unlike the low prices of other Internet brands, this product also has a leading performance. It uses genuine LG original 4K screens and all-metal body with a resolution of up to 3840×2160. Has a flagship TV picture quality, built-in MStar6A928 TV processor, using high color saturation NTSC up to 85%, support MEMC motion compensation technology.
In fact, counting the past millet TV products has always led the television industry. A generation of millet TV launched a 11-key remote control, which has become the standard for today's TV interactive mode; second-generation millet TV has introduced independent audio, which has become the standard for all TVs now; three generations of millet TVs have been split and ultra-thin, which has driven the entire TV trend. Split, Samsung, Storm, and many others have already launched their own split TVs, and those who have not launched will also be listed as key products in next year's plan.
Wang Chuan recently said in an interview with the media that he hopes to be an Apple on TV. Although there is no complete machine factory, every product details are designed and controlled by himself.
According to industry insiders, when foreign brands are researching Chinese TV products, Xiaomi is often singled out and other TV brands are collectively referred to as “othersâ€.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that Xiaomi will stir the entire TV market in China. He said that in addition to the traditional Chinese TV manufacturers, many brands have emerged in recent years. The total number of online and offline brands has reached more than 40, and 2016 will return to rationality. The Chinese flat-panel market will soon be reshuffled.
The development of smart TVs has been uneven for many years. Many brands either ignore the quality of hardware or cannot interact with software, or they don't have rich content programs, and they become virtually fake intelligence. Millet TV's selection of “Top Ten Products†has demonstrated its insistence on hardware quality. Not only that, Xiaomi TV has also invested heavily in content. In 2015, Xiaomi TV’s content program was three times that of last year, including movies and television sets. Games, e-sports, sports, information, music, news, and other contents, 70 of the 80 movies that have been released this year have already landed on Xiaomi TV.
Millet TV builds a complete smart TV ecosystem and will surely lead the trend and direction of true smart TVs. It will also become the color TV brand left after the reshuffle.
The conference also released 2015 China's flat-panel TV consumption and 2016 trend forecast report. The data shows that in 2015 China's flat-panel TV sales increased slightly, it will reach 44 million units, of which online flat-panel TV sales are about 10 million units. In 2016, there will not be any significant increase in consumer demand, and competition will be fierce.
Lu Renbo believes that in order to cope with market competition, resource integration between color TV companies will continue in 2016, especially the cooperation between traditional color TV companies and Internet companies. This is consistent with the news that Xiaomi Wang Chuan revealed to the media.
Millet TV may have bigger moves in 2016 and will increase in speed.