In 2015, it was an extraordinary year for the Internet TV industry. It was a busy year. Under the background of the "Internet Plus" era, Internet TV ushered in the opportunity for rapid development, and the ecological landscape within the industry is also undergoing constant changes. On the one hand, old-fashioned Internet TV makers such as LeTV, Xiaomi, and Kukai continue to mature. On the other hand, the strong intrusion of new brands such as popular, stormy, and micro-whales influences from various dimensions including technology, services, products, and ecology. Consumers, reshaping the market structure of domestic Internet TV.
Small whale, popular, storm and other strong spoilers
On August 13, 2015, Micro Whale Technology held a new product launch conference for “Micro whale generation, big speculation†in Shanghai, officially launching a 55-inch 4K flagship smart TV micro whale WTV55K1, which opened the micro whale technology spoiler Internet The pace of market pattern. In the subsequent double-eleven business battle, 55-inch micro-whale TVs won the first place in Internet TV sales. This record also let the industry see the power of micro-whales. As the so-called iron-clad hot-spot, three months later, Micro-Whale Science and Technology officially launched a new 43-inch TV WTV43K1, nicknamed small steel guns, into the small-size TV market.
On December 2, 2015, Storm Technology held a press conference in Beijing to formally launch three different versions of Storm Super TV. As early as July, Storm Science and Technology Co., Ltd. has jointly announced the establishment of a joint venture company with four companies, namely Japan Sunshun, Aofei Animation, and Sannuo Digital Audio and Video, and its first product is a TV set. This late storm TV also played a split design, integrating its own content resources and other partners for the logistics, after-sales, channels and other resources, this share can not be overlooked.
Following the storm, in September, Popular Online jointly with Oriental Pearl, Siu Chi, Haier and Gome announced that they would enter the Internet TV industry, and the first-generation products popularized in the ultra-dimensional television also met with everyone in December. At 10 o'clock on the morning of December 22nd, TV was popularly launched at its official mall and Vipshop. The 10-day booking amount has reached 120,000. This record is enough for other friends to believe that the popular TV with five stars is ready. . In order to break the industry's low-cost marketing strategy, coupled with the content resources of the popular network and the Oriental Pearl, plus Haier and Gome's sales channels, popular TV will be a strong rising star of the Internet market. In addition, the storm also made preparations for the software resources of the TV. It is reported that Storm TV reached a strategic cooperation with the sofa butler, which became the only official application store for Storm Ultra TV. The sofa butler () is an application market for smart TV users. It contains thousands of TV APPs for users to download and install.
With the strong insertion of new generations of manufacturers represented by micro-whale, popular, and stormy, the original order of the Internet TV market was broken, and producers such as Xiaomi and Leshi felt the competitive pressure of this force.
Millet, music, cool open, etc.
As the old saying goes, the offense is the best defense. In the face of the new generation of strong advances, Xiaomi, LeTV and other big brothers did not passively defend, but took a more aggressive attack.
Under the slogan of "new domestic goods," Xiaomi has successively released millet TV 2s and a millet TV 3 with a separate design. As of now, the millet TV family has four members and its size is mainly published between 40 inches and 60 inches. In the double 11 business battle, Xiaomi TV's total sales volume was 66,000 units on that day, with a total turnover of 247 million yuan, and Xiaomi TV 3 won the championship in 55-inch and 60-inch TVs. In addition, in the 618 home appliance festival, Xiaomi TV sold 46,800 units in a single day. This record is enough to indicate Xiaomi’s position in the Internet TV industry.
In the face of the provocation of the new generation, in addition to Xiaomi feel uncomfortable, music and cool open unbearable. As a leader in the Internet TV market, LeTV has won numerous fans with its "low-cost, ecologically-subsidized hardware" pricing strategy. In this year, LeTV’s super TV family also had several new members. In September, LeTV released six new products in Hong Kong at a glance, all belonging to LeTV's third-generation super TV. On December 22, LeTV officially launched the fourth-generation super TV: 65-inch curved surface Max65 Curved, 70-inch Super 4 Max70.
Of course, the cool opening of the same person is also a blink of an eye. In July, Cooca officially released the first exclusive TV A55 in China, and four months later, the T55 TV was launched. As a veteran who has been cultivating for years in the field of smart TV, Cool Open has great strength both in hardware and content.
Tear and change coexistence content and ecological key
If you want to top the topic of Internet TV branding in 2015, I feel that “tear-off†and “change†are justified.
In the first half of the year, Xiaomi and LeTV came to a public relations campaign of “TV content.†You came and went, and there were several rounds of battles. Finally, the two high-level marketing players won a lot of eyeballs and staged a period of time. You look at me and change my show of affection. In the second half of the year, Cool Open and LeTV also staged an ecological battle. Cool Kai first took the lead to say that LeTV is a "pseudo-ecological." LeTV responded by saying that friends and businessmen did not understand the ecology, and that both of you had a good chance of success.
Putting aside the realities of the tearing process, we can see that content and ecology are both important factors in Internet TV.
The offensive and defensive battles between Xiaomi, Leshi, and Kukai have come to me. Other manufacturers are quick to enter the game and change, starting from the two dimensions of content and ecology, and intending to share in the market. Micro whale and storm are among them. One is the establishment of a media geek holding many content resources, and the other is the development of an integrated development of hardware and software, micro whale and storm, and the two games of tear-off between Xiaomi, Leshi, and Kukai. Shows the subject of today's Internet TV competition - content and ecology.
Small whale, popular, storm and other strong spoilers
On August 13, 2015, Micro Whale Technology held a new product launch conference for “Micro whale generation, big speculation†in Shanghai, officially launching a 55-inch 4K flagship smart TV micro whale WTV55K1, which opened the micro whale technology spoiler Internet The pace of market pattern. In the subsequent double-eleven business battle, 55-inch micro-whale TVs won the first place in Internet TV sales. This record also let the industry see the power of micro-whales. As the so-called iron-clad hot-spot, three months later, Micro-Whale Science and Technology officially launched a new 43-inch TV WTV43K1, nicknamed small steel guns, into the small-size TV market.
On December 2, 2015, Storm Technology held a press conference in Beijing to formally launch three different versions of Storm Super TV. As early as July, Storm Science and Technology Co., Ltd. has jointly announced the establishment of a joint venture company with four companies, namely Japan Sunshun, Aofei Animation, and Sannuo Digital Audio and Video, and its first product is a TV set. This late storm TV also played a split design, integrating its own content resources and other partners for the logistics, after-sales, channels and other resources, this share can not be overlooked.
Following the storm, in September, Popular Online jointly with Oriental Pearl, Siu Chi, Haier and Gome announced that they would enter the Internet TV industry, and the first-generation products popularized in the ultra-dimensional television also met with everyone in December. At 10 o'clock on the morning of December 22nd, TV was popularly launched at its official mall and Vipshop. The 10-day booking amount has reached 120,000. This record is enough for other friends to believe that the popular TV with five stars is ready. . In order to break the industry's low-cost marketing strategy, coupled with the content resources of the popular network and the Oriental Pearl, plus Haier and Gome's sales channels, popular TV will be a strong rising star of the Internet market. In addition, the storm also made preparations for the software resources of the TV. It is reported that Storm TV reached a strategic cooperation with the sofa butler, which became the only official application store for Storm Ultra TV. The sofa butler () is an application market for smart TV users. It contains thousands of TV APPs for users to download and install.
With the strong insertion of new generations of manufacturers represented by micro-whale, popular, and stormy, the original order of the Internet TV market was broken, and producers such as Xiaomi and Leshi felt the competitive pressure of this force.
Millet, music, cool open, etc.
As the old saying goes, the offense is the best defense. In the face of the new generation of strong advances, Xiaomi, LeTV and other big brothers did not passively defend, but took a more aggressive attack.
Under the slogan of "new domestic goods," Xiaomi has successively released millet TV 2s and a millet TV 3 with a separate design. As of now, the millet TV family has four members and its size is mainly published between 40 inches and 60 inches. In the double 11 business battle, Xiaomi TV's total sales volume was 66,000 units on that day, with a total turnover of 247 million yuan, and Xiaomi TV 3 won the championship in 55-inch and 60-inch TVs. In addition, in the 618 home appliance festival, Xiaomi TV sold 46,800 units in a single day. This record is enough to indicate Xiaomi’s position in the Internet TV industry.
In the face of the provocation of the new generation, in addition to Xiaomi feel uncomfortable, music and cool open unbearable. As a leader in the Internet TV market, LeTV has won numerous fans with its "low-cost, ecologically-subsidized hardware" pricing strategy. In this year, LeTV’s super TV family also had several new members. In September, LeTV released six new products in Hong Kong at a glance, all belonging to LeTV's third-generation super TV. On December 22, LeTV officially launched the fourth-generation super TV: 65-inch curved surface Max65 Curved, 70-inch Super 4 Max70.
Of course, the cool opening of the same person is also a blink of an eye. In July, Cooca officially released the first exclusive TV A55 in China, and four months later, the T55 TV was launched. As a veteran who has been cultivating for years in the field of smart TV, Cool Open has great strength both in hardware and content.
Tear and change coexistence content and ecological key
If you want to top the topic of Internet TV branding in 2015, I feel that “tear-off†and “change†are justified.
In the first half of the year, Xiaomi and LeTV came to a public relations campaign of “TV content.†You came and went, and there were several rounds of battles. Finally, the two high-level marketing players won a lot of eyeballs and staged a period of time. You look at me and change my show of affection. In the second half of the year, Cool Open and LeTV also staged an ecological battle. Cool Kai first took the lead to say that LeTV is a "pseudo-ecological." LeTV responded by saying that friends and businessmen did not understand the ecology, and that both of you had a good chance of success.
Putting aside the realities of the tearing process, we can see that content and ecology are both important factors in Internet TV.
The offensive and defensive battles between Xiaomi, Leshi, and Kukai have come to me. Other manufacturers are quick to enter the game and change, starting from the two dimensions of content and ecology, and intending to share in the market. Micro whale and storm are among them. One is the establishment of a media geek holding many content resources, and the other is the development of an integrated development of hardware and software, micro whale and storm, and the two games of tear-off between Xiaomi, Leshi, and Kukai. Shows the subject of today's Internet TV competition - content and ecology.