Where is the spring of the up and down 2015! TV box?

2015 Radio and TV on the control of the box increased

As 2015 is about to pass, this year is also an unsettled year for TV boxes. The regulatory power of TV broadcasting for TV boxes has only increased in 2015, and the TV box market has experienced even greater in this year. Tested, but from the perspective of market reactions and overall sales, consumers still have high demand for TV boxes. This reflects the fact that the Internet is infiltrating our lives. What happened to the TV box market in 2015? How should the development of the future TV box go?


Broadcasting spoils the shadow of box development If it is said that the radio and TV boxes have repeatedly imposed restrictions on the development of TV boxes in 2014, consumers will undoubtedly feel that TV and TV boxes are bigger in 2015. Regulatory intensity. So far the most effective one was in October 2015. The Supreme People's Court, the Supreme People's Procuratorate, the Ministry of Public Security, and the General Administration of Press, Publication, Radio, Film and Television jointly issued Circular No. 229. The illegal television network receiving equipment illegal activities will be severely hit.

In November 2015, the TV box with Ali YunOS system was automatically upgraded and shielded from numerous third-party applications installed by users. Subsequently, we found that the TV box of the Android kernel system will also have relevant policy requirements when installing third-party applications. In late November, some boxes in the market also blocked the function of installing applications through external installation packages. Naturally this has also triggered many users' dissatisfaction.


Many box installation third-party applications are limited

In general, the radio and television broadcasting regulations for TV boxes have increased in 2015. On the one hand, it is the need to regulate the market, but consumers certainly hope to have more flexible and humane control methods, otherwise they will buy back their own products. The box can even be forced to automatically upgrade and delete the application. The dissatisfied voice of consumers is also understandable. The development of television boxes will naturally be overshadowed by various targeted policies.

Imperfections in smart TVs give box development opportunities

In recent years, smart TVs have gradually occupied the market. The essence of smart TVs is the flat-panel TVs with built-in TV boxes. So in the era of smart TVs being popularized, many people will have television boxes that will decline due to the popularity of smart TVs. Doubts.


Smart TV with box is still a good choice

However, it is precisely the imperfections in the development of smart TVs and the inflexibility of hardware upgrades that give TV boxes a great deal of room for survival. The increase in shipments of smart TVs will also indirectly boost sales of TV boxes. In the next few years, boxes will further increase. With the development of standardization, TV boxes will still have room to develop steadily due to the diversity of their contents and the flexibility of their replacement and low cost.

Large brand sales still strong Manufacturers have embraced the "Internet"

Because television boxes are often subject to control, a public television box manufacturer will naturally seek a more stable development. Relying on the provision of video content by the seven licensees cannot satisfy today's users' pursuit of content, and more TV box manufacturers. The video resources inside the box will continue to be enriched, and cooperation with numerous Internet video portals or regular video producers has become a shortcut for television box manufacturers to enrich the contents of the box.


So we can see that Internet video operators such as Mango TV and Sohu Video also chose to cooperate with TV box manufacturers. As a result, the content of TV boxes has become more substantial. Even if the box cannot install third-party applications, manufacturers can still calm down. To deal with, after all, can provide a lot of regular video resources to users, the attractiveness of the TV box is still not small.


Skyworth Sohu Box S1

The mainstream TV box manufacturers in the market have achieved very good sales results in 2015. After Skyworth Digital entered the Internet business in an all-round way, the sales of OTT boxes from January to September 2015 increased by 162.71% year-on-year. This growth rate is undoubtedly very high. The powerful and self-owned brands of Skyworth boxes currently rank among the top three in the total sales of e-commerce platforms such as JD.com and Taobao, and have more than 4 million user data, which is also a remarkable achievement.


Skyworth i71S II

In this year's Double 11 Shopping Festival, the Tmall Box was only sold for 45 minutes, and the Tmall Box M13 sold 10,000 units, and the entire network sold 100,000 units in 1 hour and 56 minutes. The Lynx Box has sold 200,000 units and won the first place in the industry.

Lynx Box

Of course, other mainstream brands, such as the Huawei Glory Box, Huawei Box, and Haimeidi's Mango Q Q7, all have good sales in the market. When users choose a box, they still tend to consider brands. It is not surprising that the more powerful TV box products and the big brand TV box products are more sought after by consumers.

The level of hardware development is stable

In 2015, the hardware level of the TV box did not develop by leaps and bounds. The quad-core processor is still the mainstream configuration of most TV boxes on the market. According to authoritative statistics given by Ovid Cloud Network, the 49th week of 2015 The market share of the quad-core TV boxes was still as high as 81% after three consecutive weeks of declining market share. On the contrary, in the 49th week, the market share of the eight-core TV boxes was 14%, but the growth trend was presented.


Quad-core TV box has price advantage

At present, there are not too many TV box products with eight-core processors, and they are all flagship products under their respective brands. The price is generally higher than that of quad-core processors by 100 yuan, and quad-core and eight-core are In the absence of significant differences in actual experience, the quad-core TV boxes that are cheap and easy to use are indeed more likely to capture most of the market share at this stage.


Eight nuclear TV boxes on the market

In the next year, we should see a large number of TV boxes with eight-core processors on the market. After 2015's precipitation, the hardware level of TV boxes in 2016 will steadily increase.

In 2016, how can TV box play?

On the hardware level, in 2016, we will see more TV boxes equipped with eight-core processors. TV boxes will pay more attention to the actual experience of users. The types of entertainment and leisure games for television boxes will increase, and the quality of games will also increase. It will continue to improve, giving users a better entertainment experience, and the built-in video resources will be further improved. More Internet video site content will be introduced into TV boxes through more formal channels. The TV box is likely to usher in the "Internet +" era, and it is also expected to become an important part of the smart home.


TV box game experience is constantly improving

Edit summary:

Although television boxes have been subject to radio and television control over the past two years, we still see that many excellent TV box products have gained a firm foothold in the market. Under the premise of standardized content and applications, more Internet companies have begun to take a traditional approach. Hardware manufacturers, such as Sohu and Skyworth, have jointly launched television box products. This is a good example. In 2016, we can expect more "Internet +" TV box products to face the market, and the standardized TV box market will also be brought to the market. More and better quality software and hardware products for consumers.