It has been a mystery how many acquisitions Apple has made. However, how much money Apple spent on the acquisition transaction, but a glimpse of the company's public financial statements. Technology and business media have been trying to figure out Apple's acquisition target, but no media has noticed that Apple's global investment is rapidly increasing.
Apple's quarterly acquisition investment
In the first quarter of fiscal 2014 (October-December 2013), Apple acquired three companies, namely personal assistant software developer Cue, Israeli somatosensory technology company PrimeSense, and social media data analysis company Topsy Labs. It is reported that in order to acquire the above three companies, Apple spent a total of 595 million US dollars, more than Apple's own announced mergers and acquisitions related cash expenditures of nearly 100 million US dollars. In addition, two other acquisitions exposed during the same period, geographic information service startup BroadMap and cloud information integration company Catch, seem to have completed before the start of the first quarter of fiscal 2014.
In addition to the “M&A-related†cash outlays, in the first quarter of fiscal 2014, Apple made a larger investment in “real estate, factories and equipment†and “intangible assetsâ€, amounting to US$1.96 billion and 59 million respectively. Dollar. “Intangible assets†are also referred to as goodwill credits, and intangible assets acquisitions refer to acquisitions at prices that exceed the market value of the net assets of the acquired company.
According to Apple's financial report, Apple's acquisition expenses can be broken down into three main areas: the target company's non-depreciation asset acquisition expenses (such as the value of the target company's employees and technology); real estate, building and equipment purchase expenses (its value is easy With time devaluation; and goodwill expenses (such as the intangible value of the acquired company's customers and reputation, this part of the value is also a non-depreciated asset).
In this way, in the past five quarters, the total amount of investment approved by Apple officially was $11.12 billion, excluding the $1.02 billion "enterprise acquisition" cash outlay. Obviously, Apple has been quietly investing in technology, capacity and talent acquisitions, and the investment amount far exceeds the knowledge of various technology and corporate media.
Apple's acquisition speed is comparable to that of Google
In terms of acquisition expenses, Google has always been unscrupulous. Throughout 2013, Google spent $7.36 billion on “real estate and equipment†purchases and $1.45 billion on acquisitions of “intangible assets and other assetsâ€. In contrast, in fiscal 2013, Apple had $8.17 billion for "real estate, factory and equipment" purchases, $496 million for "business acquisitions" and $911 million for "intangible asset acquisitions."
It seems that Apple's annual acquisition expenses are comparable to Google's. However, Apple's fiscal year 2013 begins in the fourth quarter of 2012, while Google's data is calculated based on the 2013 calendar year. Therefore, after the quarterly adjustment, in the 2013 calendar year, Apple's "real estate, factory and equipment" acquisition expenditure was 7.84 billion US dollars, "business acquisition" expenditure was 773 million US dollars, and "intangible assets acquisition" expenditure was 832 million US dollars.
If not calculated according to the category investment accounting unit, in 2013, Apple's total acquisition expenditure was 9.45 billion US dollars, and Google was 8.81 billion US dollars.
However, who knows that Apple’s acquisition investment last year exceeded Google’s? As Apple CEO Tim Cook told shareholders on Friday, the company did not publish the data because it did not want to compete with other companies on acquisition expenses. Cook also said that Apple does not have to compete with other companies to buy more people and less. But it is obvious that Apple is not worried about the return on investment.
Apple's acquisition transaction value exceeds Google
Now, let's see what value Apple can get through recent acquisitions. At the end of July 2012, Apple announced the acquisition of AuthenTec, a fingerprint sensor chip manufacturer for $356 million. The fingerprint identification function (Touch ID) on the iPhone 5S was developed by the company. On Friday, Cook said that the fingerprint recognition function "has received unprecedented praise." As one of the driving forces for the iPhone 5s sales increase, the fingerprint recognition function has attracted a large number of customers to Apple, and the price of the iPhone has continued to be higher than the average selling price.
With the acquisition of Authen Tec, Apple took the lead in monopolizing the market-leading technology, and the iPhone 5s sales record, the fingerprint recognition function can be said to be indispensable. In contrast, due to the higher shipments of low-end Android phones, the average selling price of Android devices is 2.5 times lower than that of the iPhone.
Before Apple acquired AuthenTec, Google acquired Motorola Mobility for $12.5 billion, the largest acquisition by Google. However, Motorola Mobile, which was bought at a high price, did not help Google establish its own hardware business, nor did it improve Google’s hardware profit margin. In contrast, in the seven quarters after the acquisition, Motorola Mobile lost more than $2.3 billion. Now, Google has thrown Motorola to Lenovo.
For Google's acquisition of Motorola, the media has always been concerned about the value of Motorola's patents, but the fact is that these patents have not made anything for Google. Most of Motorola's products can't even be sold, and its technology is also like a chicken rib, not the most advanced, and it is not the market leader in any aspect.
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