Can you stand in the intelligent lighting of the wind?

So that the "Internet +" popular violent sweeping, LED is also inevitably included in a new era of intelligent. Nowadays, many giants in various industries are looking at the field of pan-LEDs, and they are willing to cross the border, which means to seize the smart entrance. The addition of the giants has made the intricate pattern become confusing and subversive. In the face of knowing the facts, in the face of the subversive, the advantages of the traditional strategy are not worth a glimpse. When the outsiders are in the same new field, the past experience of the LED old-fashioned traditional enterprises is almost clear, and the advantages of the accumulated products may also be It will become as burdensome as a baggage.

When you mention subversion, you will think that there are always a group of people who are not so well-being in the world, such as the Joe who is "to live to change the world." “Apple is subverting six industries, not six companies – this is an anecdote that can teach people to “think about fear.” It is true that six companies are not simple, and the former is involved in the former. Thousands of enterprises? If someone can play "subversion" to the extreme, it is probably nothing more than this kind of gesture.

Those Apple mobile phones that have been turned out to be almost completely invisible have exposed a period of "naked" historical lessons to the people, and more industries have begun to realize an unprecedented "no." The subtlety of subverting yourself gives people subversion. Since the various subversive innovation cases of various lines have appeared frequently, and the cross-border attacks have often been seen, the faces of competitors have become increasingly blurred. When even your own "environment" does not appear, or if there is no unknown number of births, most LED lighting companies are not willing to work for the sake of the grass and wood. After all, "the gun is easy to block, the dark arrow is difficult." Anti-".

However, the more eras that cannot be prevented, the more it is necessary to guard against it, and it is necessary to consider peace of mind in order to resist the sacred "foreign shackles" that are not expected. We assume that it is not necessarily that the peers have become the "new normal" in the past, which means that all traditional industries will eventually enter a so-called "uncertain age." From now on, it is easy to plan, no matter whether the future achieves the effect of defense, transcendence or self-subversion, it is a good move.

In this special plan, we will focus on intelligence and subversion, and hand over the “sounding stage” to all aspects of the intelligent lighting industry chain, such as GE Lighting, Samsung, Feile Audio, TCL Lighting, Tongfang Lighting, represented by LED lighting companies. , Hongyan Electric; Xiaomi represented by the Internet; Marvel and Qingke represented by intelligent gateway; CSA and GSC represented by organization; Aladdin, Zhongzhao.com and large lighting represented by media...

Our original intention is pure, we don't play gimmicks, we don't sensationalism, we don't even make weird conspiracy theories. We don't hesitate to pay attention to the pen and ink, and only spend a lot of time thinking about forging the present, forging weapons, and defeating the enemy.

The Four Kingdoms of Intelligent Romance

In the past two years, the giants have entered the smart home and become a bloody battlefield. What followed was the unclear concept, the product was not fired, the gateway was too much, the platform was chaotic... Who can win the industry, who can rise and fall, the controversy continues, the competition is fierce...

First, the concept of the dispute: intelligence or pseudo-intelligence, is there any play to play?

What is the smart lighting? Nowadays, the market is popular with smart bulbs that emphasize color, dimming and induction. Some people think that this is the primary stage of intelligence. Just as China is in the primary stage of socialism, it is not known whether it will be in the long term. Some people think that this is not intelligent at all. At best, it is just automation. Just as a fan can shift files. The toilet has a large amount of water. The function that can be realized through the line is far from the "smart"; more consumers bluntly: my family does not need to Nightclub bar, the wisdom of dimming color is not very useful.

In this way, are smart bulbs wrong with the target users? Is the theme restaurant, hotel, cinema, etc. more inconsistent?

Perhaps the complete and precise definition of smart lighting will take some time. However, if LED companies continue to follow the trend blindly, the whole industry will play with such a number of ways, and focus on the dimming color that has no technical difficulty and has already been realized. Above, I am afraid I have to play myself badly sooner or later.

The concept of dispute, clarification can only see its essence.

Second, the product dispute: human design is still beautiful?

The concept of intelligent lighting is different, but it is quite interesting that the smart light bulb product has become very popular in recent years. Philips, Osram, Sony, LG, Samsung, Belkin, Xiaomi, Meizu, Cree, GE and other major manufacturers have taken turns. Each of them uses dimming color, remote control, scene setting, timing and circadian rhythm, etc., which are considered to meet the needs of human beings. But is this practical or gimmick? Where is the “explosive product”? Can you assume the responsibility of popularizing intelligent lighting? Can it usher in its own spring?

Philips HUEGO: Support Wi-Fi, five modes, no wires, rechargeable design, ¥619

Sony Smart LED Bulb: Bluetooth, can change color, features speakers can broadcast music, ¥ 119

Samsung: Based on Bluetooth, the dedicated transmitter can achieve a connection range of up to 600 meters, and support 64 bulbs at a time. The price is unknown.

LG-smart- Lamp : Wi-Fi, Bluetooth pass-through, caller blinking, anti-theft function, flashing with music rhythm, ¥200

Belkin WeMo: Based on WIFI connection, it supports 50 bulb connections and control at one time, and can automatically adjust the mode according to personnel changes, ¥155

Xiaomi Yeelight: support Bluetooth, only connect to millet router, easy to pair, remote control, scene setting, ¥129

To the cloud from Lifesmart 433 two-way wireless communication protocol, 16 million colors can be connected with smart devices, ¥ 499

IKEA Home Smart II Lighting Collection, which mimics the lighting components of the sunrise and automates the control of home appliances. All functions of the system are placed in the bulb, the price is unknown.

Osram, the independent Hub, can be connected by scanning the QR code with the mobile app, and does not support a wide range of RGB color adjustments.

Third, the battle of intelligent gateway

To intelligent lighting first through the "gateway", so the battle for the gateway is inevitable. The intelligent lighting gateway directly determines whether the intelligent lighting network can be established quickly. If it is caught in the explosive growth that may be foreseen in the future, it will play the role of “the ear of the cow”.

Currently in smart home, Wi-Fi, ZigBee, and low-power Bluetooth have become the three mainstream wireless communication methods. The advantages of ZigBee technology are high security, low power consumption, strong networking capabilities, especially in conjunction with Thread, zigbee is better. The biggest disadvantage of Zigbee is that it can't connect directly to the Internet, and it has to be converted through a gateway.

So which companies are working on this link? What problems have been solved separately?

Murata Mini Gateway broke through the same frequency band coexistence technology, ensuring that Wi-Fi and ZigBee work without interference, and successfully compresses the device space into the size of the mini gateway;

NXP's LightPRO controls building lighting with a gateway system that can operate up to 500 nodes per gateway and can scale unlimitedly as needed.

Marvell also introduced Zigbee/WiFi gateway software and Zigbee network protocol stack, which is convenient for customers to build wireless dimming systems and solve the problem of RF distance and flexibility.

Texas Instruments has also introduced a ZigBee single-chip solution for smart homes and lighting gateways. The gateway-enabled ZigBee SoC chip CC2538 eliminates the ZigBee technology's transmission distance, partition attenuation and insufficient diffraction capability.

Shanghai Qingke, in conjunction with dozens of companies such as Alibaba and Silan Microelectronics, has launched an intelligent lighting service system that integrates intelligent lighting interfaces and other sales channels, intelligent platforms, power supply R&D, and optical component applications.

......

Every family has the ability to look after the home, but still can not unify the rivers and lakes, multi-gateway program seems to exist for a long time. But the more this seemingly stable, but the undercurrent, the more disruptive innovations can be multiplied.

Fourth, the platform dispute: the battle of the entrance VS ecological plan

Intelligent lighting is a comprehensive series of projects that require close cooperation between manufacturers in the industrial chain. The most popular saying today is the interconnection with all aspects of smart home.

For smart homes, the platform is like the operating system of smart phones, which plays a vital role in controlling the industrial chain and building an ecological ecosystem. Since last year, the battle for smart home platforms has begun to appear, and the giants have been racing in the smart home market to occupy the market high place - Samsung launched Smart Home, Apple also launched HomeKit, and Google has been working on the smart home ecosystem. layout. Haier, the first domestic force, launched the U+ smart life operating system, and successively pulled Ali and Meizu to form an alliance; Midea released the M-Smart smart home strategy and achieved strategic cooperation with Xiaomi and Jingdong; at the same time, Galanz, TCL, Skyworth and other home appliance companies are also making efforts. Even the three basic operators in China have launched the smart home platform strategy... From the actions of these giants, they can easily see that their ambition is not in intelligent lighting. This city is a pool, but it controls the entrance of smart homes, robs users, builds its own ecosystem, and lays out the layout for the future of all things.

From the perspective of the actions of these platform companies, smart home has evolved from a single enterprise competition to an alliance and another alliance, a competition between one platform and another.

Now, all the forces have the ambition to enter the smart home entrance, but they also have their own shortcomings and difficult climate. Home appliance companies are in the forefront, Internet companies have a smattering of knowledge, and basic operators are only taking advantage of the trend, and the chances of smart hardware attempting to make a big game with gadgets are hard to judge.

Here we focus on the intelligent hardware companies represented by lighting fixtures, how to get the best in smart lighting and even in the entrance to the smart home.

First of all, we must unify our concepts. Only by getting rid of the processing and manufacturing links with the lowest added value, LED lighting companies can talk about self-reliance and transformation and upgrading. Whether the partner is millet or rice, the throat of fate is the way out. At this stage, using the brand effect and business model of Xiaomi and Apple, LED companies must think about how to play later.

Secondly, we should ponder over what is the LED company's output in the face of external aggression and going out to see the urgent needs of the world. Is it a luminaire, is it a technology, or a standard, or a strategic decision? How can we not completely become a "staying house"? How can we not be a purely integrated OEM? Do you want to play chess or play pieces, do you want to play or play?

From the perspective of the existing technology, it is a better choice for LED companies to control the smart home by using visible light communication. This means that the luminaire can truly become the core of the smart home, such as using the visible light output signal command to control all the home elements such as curtains, appliances, lighting, etc. through sensor decoding, making it the "brain" of the intelligent system, so that the illumination will no longer be "Small parts" are optional. At the same time, LED companies that have mastered the visible light communication technology can imitate Xiaomi, cross-border cooperation in the field of home appliances, and implant interfaces with independent property rights to complete counter-measures against other industries.

The interface is the best in the world, and visible light communication is not the only way out. It is not easy for LED companies to plug in the electronic information field. However, to put it bluntly, even if it is impossible to create an ecological circle in the field of smart homes and gain the right to speak, at least the initiative should be taken in the formulation of intelligent lighting interface standards to prevent enterprises outside the industry from achieving monopoly on interfaces.

It is true that many people believe that the natural genes of Internet companies make them more likely to become the core of smart home platforms. But in fact, the entire market has not yet been formed, and more ecological links are needed to join, to achieve data sharing on a larger scale, and to create more smart home products to be able to shake this seemingly beautiful market. So, who will win in the future, there is no answer in this newly opened market. Especially when more elements are remitted, what kind of tilt will happen to the market at that time, and it is still too early to draw conclusions. In other words, even if the current LED lighting industry has a certain gap compared with the strength of other forces, it is still expected to counterattack; similarly, the original site of the LED lighting industry is also likely to be eaten by other forces.