Four "two legs" strategy layout target sword refers to the global sapphire boss

After the outbreak of the financial crisis, Silian Group was the first company to “cut the bottom” overseas. After purchasing the Honeywell sapphire factory, Silian Group obtained the core technology and complete sales channels of sapphire processing, cutting into the core part of the LED industry from the most upstream raw materials, and forming a LED industry chain with an output value of 10 billion yuan.

Canada Silian Sapphire Company has become the research and development platform and market center of Chongqing Silian Optoelectronics Technology Co., Ltd. At present, Silian Group has built Asia's first and the world's top four sapphire bases in Caijia, Beibei.

The Year of the Dragon Bell has just been knocked, and the chairman of the Silian Group, Xiaobo, received a text message signed "Ha Wen". In the text message, CCTV Spring Festival Evening Director Havin thanked him for the success of the 2012 Spring Festival Gala.

Why is Havin sending a text message? Originally, the 50 million lamp beads provided by Silian Group provided a stable light source for the LED display of nearly 10,000 square meters on the Spring Festival Evening, and supported the perfect stage effect with the “0” failure rate, and dedicated to hundreds of millions of viewers. A beautiful visual feast.

In 2007, Silian Group was only an automated instrumentation manufacturer with annual sales revenue of several billion yuan. After the acquisition of Honeywell's sapphire plant in Canada, Silian Group officially established Chongqing Silian Optoelectronics Technology Co., Ltd. in August 2008, starting from the development of artificial sapphire and its wafers, LED packaging devices and LED lighting products. Production, sales and other fields. In recent years, under the strong driving force of the LED industry, the sales revenue of Silian Group has been running forward. This year, the Group is expected to become a “billion-level” enterprise. In just four years, how did the Silian Group carry out technological innovation and fight its own world in the LED field?

Continuous bullish trading at a loss
In 2008, when the Quad Group acquired the Honeywell sapphire factory, the global LED industry was at a low point. At the time, the sapphire substrate sold for only $11, and the production cost was as high as $13 to $14.

The acquisition of the Canadian sapphire factory seems to be a "losing money" business. However, Xiang Xiaobo, a "technical faction", firmly believes that the global LED industry has good prospects and the price of sapphire substrates will not be stagnant.

After nearly a year of persistence, the Silian Group ushered in a good day. In 2009, the global LED industry experienced explosive growth. Seeing that the price of sapphire substrates is rising, Silian Group has strengthened its confidence in building the LED kingdom.

After acquiring Honeywell's sapphire business in Canada, Silian Group has determined the development strategy of “two-legged” walking: on the one hand, it continues to promote the development of the sapphire business in Canada, and defines it as a market center mainly for Europe and America. And global R&D centers. On the other hand, the establishment of a larger sapphire plant in Chongqing, through the complementary advantages of the Canadian plant and the Chongqing plant, to achieve the extraordinary development of the LED industry.

In December 2008, Silian Group LED Industrial Base officially laid the foundation in Caijia Tongxing Industrial Park. This 1000-acre LED Industrial Park will be integrated into R&D, production, pilot and sales after it is fully completed and put into production in 2015. The optoelectronic industry cluster focuses on high-precision products such as sapphire single crystal materials, high-power LED lamps, LED epitaxy and chips, and builds a global LED product supply base for domestic and Asia-Pacific markets. Western China has the most complete industrial chain and the largest scale of operations. Semiconductor lighting industry base.

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