On August 14th, Xiaomi had another activity. It was just different from the usual deployment of the cloth to preach the product. This time it was a disassemble, which made rice noodles and the media in the field an eye-opener. At least, Internet TV circles rarely hold similar events.
From the scene, the dismantling of the millet TV 55-inch and 60-inch two products, is the main model of the current millet TV. The engineers of Xiaomi TV personally demonstrated that the dismantling of screens and mainframes, coupled with the operation of the red beauty of the Internet, made the activities of "removing only works of art" more colorful.
Responding to doubts can hardly hide the heart of marketing
What puzzles journalists is why this dismantling event was organized. According to Lin Zhen, the vice president of Xiaomi TV, the two products have won many awards such as Red Dot Award, 2016 Innovation Product Award, 2016 Excellent Smart TV Product Award, and 2016 Excellent Display Product Award. Embodies the outstanding ability of TV design, quality, innovation and other aspects.
However, after Xiaomi received the award, he was questioned by the industry and thought that Xiaomi spent money to buy prizes. This made Xiaomi TV appear innocent. He also called the Red Dot Award an Oscar for the design world. It was not costly to buy. For this reason, following the blind test of TV picture quality of Xiaomi TV 2S and mainstream friends at home and abroad last year, Xiaomi once again questioned through the offline real machine experience event.
Of course, the response to the question is not questionable, but taking advantage of the opportunity to market has shown that Xiaomi is best at it. To say that marketing, Xiaomi is absolutely strong, Internet thinking swept everything, Lei Jun's "focus, extreme, word of mouth, fast" is regarded as a seven-point key to Internet marketing, but the era of good products scarce, relying on products from the marketing really works , However, today's product appearance, process differences are not large, through the disassemble to see the internal structure, is indeed a marketing idea.
Moreover, most reporters and rice noodles are not familiar with the internal structure of television. They cannot compare with competitors. They can only listen to one of the engineer's rhetoric. As a result, dismantling has become an alternative product presentation. For example, millet spent a lot of time to go with the foundry to run in, using the craftsman spirit to polish the product a bit to the present: the curvature of the border can not exceed three-thousandths, zero gap, metal material, thin, light Than BOSS's top stereo.
However, with the confidence to engage in dismantling activities, we can also see the confidence of Xiaomi TV in its workmanship and quality. This is also an example of Xiaomi's soft power.
Place of activity to choose the mystery of Xiaomi House
In the view of Xiao Bian, the choice of venue for this dismantling activity was quite particular. It was not in the hotel, nor was it in the B1 conference room of Xiaomi General Staff. Instead, Xiaomi’s house was chosen. First, it can save some of the cost, and even more importantly It is to attract everyone's attention to Xiaomi's home.
As we all know, after Xiaomi’s successful online channel, it once encountered the bottleneck of growth. In the top five global shipments, Huawei, OPPO, vivo, etc. are on the list, and Xiaomi and Meizu have just gotten left. It is not difficult to find out that, out of the online channels where competition is limited, competitors are under stringent layout channels. For example, LeEco sees 6,800 LePar Eco Experience Centers, OPPV+VIVO's hundreds of thousands of offline retail stores, and Huawei in full. There are 35,000 retail stores in the world, of which 11,000 are domestic ones.
It can be seen that, in a broad market outside the second and the second line, the offline experience + sales model will become the key point for the rise of Xiaomi. To this end, Xiaomi began to vigorously promote the landing and layout of the Xiaomi House, and sought to regain one city in the offline channel. This became an important channel for offline experience and product sales, but the layout of the Xiaomi House needed to be accelerated.
Despite the rise of the industry, Xiaomi’s brand value is still very large, so that when the author searched Xiaomi’s home, many franchisees asked how to prepare. This is definitely a good thing for Xiaomi.
In short, in Xiaobian’s opinion, with this activity, Xiaomi can not only do product marketing but also promote Xiaomi’s home and millet with two birds and one stone.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Millet common tutorial installation method
From the scene, the dismantling of the millet TV 55-inch and 60-inch two products, is the main model of the current millet TV. The engineers of Xiaomi TV personally demonstrated that the dismantling of screens and mainframes, coupled with the operation of the red beauty of the Internet, made the activities of "removing only works of art" more colorful.
What puzzles journalists is why this dismantling event was organized. According to Lin Zhen, the vice president of Xiaomi TV, the two products have won many awards such as Red Dot Award, 2016 Innovation Product Award, 2016 Excellent Smart TV Product Award, and 2016 Excellent Display Product Award. Embodies the outstanding ability of TV design, quality, innovation and other aspects.
However, after Xiaomi received the award, he was questioned by the industry and thought that Xiaomi spent money to buy prizes. This made Xiaomi TV appear innocent. He also called the Red Dot Award an Oscar for the design world. It was not costly to buy. For this reason, following the blind test of TV picture quality of Xiaomi TV 2S and mainstream friends at home and abroad last year, Xiaomi once again questioned through the offline real machine experience event.
Of course, the response to the question is not questionable, but taking advantage of the opportunity to market has shown that Xiaomi is best at it. To say that marketing, Xiaomi is absolutely strong, Internet thinking swept everything, Lei Jun's "focus, extreme, word of mouth, fast" is regarded as a seven-point key to Internet marketing, but the era of good products scarce, relying on products from the marketing really works , However, today's product appearance, process differences are not large, through the disassemble to see the internal structure, is indeed a marketing idea.
Moreover, most reporters and rice noodles are not familiar with the internal structure of television. They cannot compare with competitors. They can only listen to one of the engineer's rhetoric. As a result, dismantling has become an alternative product presentation. For example, millet spent a lot of time to go with the foundry to run in, using the craftsman spirit to polish the product a bit to the present: the curvature of the border can not exceed three-thousandths, zero gap, metal material, thin, light Than BOSS's top stereo.
Place of activity to choose the mystery of Xiaomi House
In the view of Xiao Bian, the choice of venue for this dismantling activity was quite particular. It was not in the hotel, nor was it in the B1 conference room of Xiaomi General Staff. Instead, Xiaomi’s house was chosen. First, it can save some of the cost, and even more importantly It is to attract everyone's attention to Xiaomi's home.
It can be seen that, in a broad market outside the second and the second line, the offline experience + sales model will become the key point for the rise of Xiaomi. To this end, Xiaomi began to vigorously promote the landing and layout of the Xiaomi House, and sought to regain one city in the offline channel. This became an important channel for offline experience and product sales, but the layout of the Xiaomi House needed to be accelerated.
In short, in Xiaobian’s opinion, with this activity, Xiaomi can not only do product marketing but also promote Xiaomi’s home and millet with two birds and one stone.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Millet common tutorial installation method
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.