In terms of configuration, A1 also adopted Acoustic Surface technology exclusively developed by Sony. At the same time, the same 4K HDR image processing chip (X1 advanced version) as Z9D was used to implement a 4K HDR 14bit smooth gradient, and a dual image database was also introduced. Technology can meet the high quality demand of large-screen TVs both in picture quality and product quality.
Sony TV A1
Why did Sony launch an OLED screen TV?
In fact, as early as ten years ago, Sony had already launched OLED TV, which was named XEL-1. Due to the poor life of OLED luminescence materials, the high price, and the lack of large-size panels, the OLED luminescence products were suspended after two years and ended in failure. Ten years ago, the technology was obviously not mature enough. However, Sony has always had a "cattle" temperament for technology and has been paying attention to, researching and developing, tracking the direction of OLED screen technology, and utilizing its own advantages in production resources. In ten years, the process has progressed and the technology has matured. Today, Introducing an OLED screen TV seems to be a matter of course. After all, the display technology is imminent. Sony took the initiative to attack this time, and it must have suppressed the flavor of Samsung and other TV manufacturers.
OLED screen TV
How does Sony TV stand in China?
It may be clear to a friend who understands the market that Sony has not developed well in the Chinese market in recent years. As notebooks and mobile phones have withdrawn from the Chinese market, the color TV business as one of Sony’s few core product lines in China is constrained by the decline in overall business.
From the two-year financial report, Sony China's operating income fell 1.1% year-on-year to 540.497 billion yen (about 32.5 billion yuan), ranking the penultimate of Sony’s six major market regions, with a 6.7% revenue share. There are even news that more than 100 stores selling Sony TV in Wuhan have left only less than 10 stores. It seems that Sony may face “collapse†in China.
In fact, the main reason for the situation is that China's TV brands have picked up. Taking the proportion of TV cumulative sales in January-February last year as an example, Skyworth’s cumulative sales accounted for 15.9%, Hisense’s sales accounted for 15.5%, TCL’s sales accounted for 13.8%, and Konka’s sales accounted for 10.6%. The cumulative sales of Changhong accounted for 10.9%. None of Sony's shadow was found in the top five. Hisense and Changhong all rushed into the top five, and the Chinese TV brands have also caused a strong pressure on Sony.
Sony
Sony's TV Industry Development
People all say that Sony TV was defeated in the era of LCD, but the accumulation of technology in other areas of television still allowed Sony to create several "industry firsts."
The world's first flat-screen TV:
In the early days of CRT cathode-ray tube television, due to the design structure of the electronic device, the television screen was spherical, and of course consumers wanted to see a flat screen. So in 1996, Sony finally developed the industry's first flat-screen CRT TV, model KV-28SF5, 28-inch wide-screen plane Territory TV, which caused a stir in the television industry at the time.
KV-28SF5
The world's first LED backlight and RGB LED-backlit LCD:
There is no exaggeration to say that QUALIA 005 is the pinnacle of Sony's Dafa. It has two titles: "The world's first LED-backlit TV" and "The world's first RGB LED-backlit TV." The color gamut of this model is up to 108% NTSC, and it is not necessarily the case that high-end TVs today have such a high color gamut.
QUALIA 005
The world's first OLED TV:
This TV can be said to be a pain point for Sony Corporation. Although the use of a new PLED screen, but still can not hide the limitations of OLED material at that time, eventually Sony chose to discontinue XEL-1 two years later.
XEL-1
Summary: The Road to Sony's Faithfulness
The Dafa has been able to seal God, and on many levels stems from excellent product industrial design. In addition to unparalleled industrial design, the strength naturally has nothing to say. Of the 11 Japanese inventions that affected the world in modern times, Sony has monopolized 7 items.
Looking back at the previous Sony Dafa, it created too many first time. The first video tape, the first wholesale CD, the first player, the first electronic camera, the first video camera, and the first 18650 lithium battery all came from Sony. It feels like Sony has always been with us. We have really accompanied us for generations.
Sony has made many start-ups. Some manufacturers have been constantly filling in, making it more perfect. The idea of ​​innovative technology is not behind any one company. It is more like "an old giant's shoulder" standing in the same place.
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