The essence of webcasting remains anchored to its foundational principles. The webcasting platform has the potential to attract more active and creative content creators while combating speculation and breaking moral boundaries to capture attention amidst the chaotic live-streaming environment. At the same time, it must clearly define the primary responsibilities it should uphold. Professional management staff proportional to the service scale should be established to develop robust information verification and security systems, alongside improved oversight and emergency response measures.
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Some readers believe the webcasting industry will undergo significant restructuring, but Zhu Xi thinks the impact might not be as dramatic. A considerable number of legal issues and broadcasts violating moral and ethical lines still persist. Low-quality and vulgar content remain two critical shortcomings among practitioners.
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The 12-Year-Old Boy Who Lost His Savings to Reward an Anchor
2017-07-14 17:18
Source: Network, image depicts a beautiful woman streaming
In recent years, it's not unusual for minors to secretly tip streamers and recharge virtual goods. This time, the protagonist is a 12-year-old elementary school student. To reward a game streamer, he secretly spent 40,000 yuan from his sanitation worker mother’s savings. Ms. Li, a sanitation worker in Haikou, Hainan Province, works extra shifts to make ends meet. She primarily transfers money through WeChat. On the 20th, when she checked her WeChat wallet, she found that after six months of hard work, she was left with only two or three hundred dollars. Tracing the issue led her to her 12-year-old son, Xiaolong.
Transaction records show that starting April 30, Ms. Li noticed numerous transfers to accounts like "Dragon Ball Live Platform" and "4399 Small Games." The largest single transfer went to the Dragon Ball Live Platform, reaching up to $3,000. Roughly estimating, the total amount transferred to the Dragon Ball Live Platform reached 28,000 yuan. The game streamer is also a minor who has dropped out of school. Since he is underage, he cannot directly sign contracts with the Dragon Ball Live Platform, so he joined a guild known as AE to protect his rights. As a result, the money Xiaolong tipped was eventually divided among the three parties.
The Bottom Line of Webcasting is Being Challenged
2017-07-14 17:18
Source: Network, image shows a woman streaming
To stand out in the competitive live-streaming landscape, some streamers take risks and openly defy public order and good morals, even engaging in illegal activities. This "eye-catching economy" operates on a hidden logic and anxiety that outsiders may not fully comprehend. Consequently, the content of live-streams has become increasingly extreme, including acts like eating live insects, jumping off buildings, and feeding wild animals. In March 2016, an internet personality named "Syringe Gun" recorded obscene videos with others to boost popularity, taking advantage of her growing fame. The court ruled that this constituted the crime of producing and disseminating pornographic material.
"Streamers need to rely on their talents and hard work to win over their audience, just like any other form of performance art," said a representative from a live-streaming platform. Regarding sensationalist acts like drunk-driving live streams or dangerous car stunts, Wang Tianyi believes such broadcasts pose significant safety risks to innocent bystanders and must be prohibited.
As the webcasting industry continues to evolve, balancing entertainment with responsibility remains crucial. The question remains whether the platforms can maintain their integrity while catering to the ever-changing demands of their audiences.
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