The essence of webcasting lies in maintaining certain ethical standards. The webcasting platform should aim to attract more active and creative content creators while cracking down on speculative behavior and avoiding crossing moral boundaries to capture attention. Simultaneously, platforms need to clearly define their responsibilities and establish robust management systems. Professional personnel should be hired according to the scale of operations to ensure proper information verification and security measures, along with implementing on-duty inspections and emergency response plans.
Hotspot Background
Some readers argue that the webcasting industry is due for significant restructuring. However, Zhu Xi believes the impact might not be as pronounced. Many legal violations and immoral practices persist within the industry. The low-quality and vulgar content produced by practitioners remain two major issues plaguing the live-streaming landscape.
Focus
The 12-Year-Old Boy Who Lost His Mother's Savings to Support an Anchor
July 14, 2017 - 17:18
Source: Network, pictured is a streamer
In recent years, cases of minors secretly tipping anchors and recharging virtual items have become increasingly common. This time, the story involves a 12-year-old elementary school student. In order to support his favorite game anchor, he secretly spent 40,000 yuan from his mother’s savings. Ms. Li, a sanitation worker from Haikou, Hainan, works multiple jobs to make ends meet. She primarily uses WeChat for financial transactions. When she checked her wallet recently, she discovered that despite months of hard work, less than $300 remained. After tracing the issue, she found out her 12-year-old son, Xiaolong, was responsible.
Transaction records reveal that starting April 30, there were numerous transfers from Ms. Li’s account to "Dragon Ball Live Platform" and "4399 Small Games." The largest single transfer was $3000 to Dragon Ball Live, with rough estimates indicating a total of $28,000 sent to the Dragon Ball Live platform alone. The game anchor, while honest, is also a minor who has dropped out of school. Due to his age, he cannot directly sign contracts with the platform, so he joined a guild called AE to protect his interests. As a result, the funds Xiaolong tipped were eventually distributed among the three parties involved.
When the底线of live streaming is breached, someone’s broadcast suffers.
July 14, 2017 - 17:18
Source: Network, pictured is a streamer
To stand out in the crowded field of webcasting, some anchors resort to risky behaviors, openly challenging societal norms, good taste, and even engaging in illegal activities. Behind the so-called "eyeball economy," there is a hidden logic and anxiety that outsiders often fail to comprehend. Consequently, the content of live streams has devolved into shock value, including stunts like live eating, dangerous pranks, and more. In March 2016, a female internet personality named "Syringe Gun" collaborated with others to produce obscene videos to boost her popularity. The court ruled that her actions constituted the crime of producing and disseminating pornographic material.
"An anchor must rely on talent and hard work to win over their audience, just like any other form of performance art," explained a representative from a live streaming platform. Such sensationalist acts, like drunk-driving live streams or reckless car races, pose significant risks to the safety and property of innocent individuals and the general public. These behaviors must be strictly prohibited, as argued by Wang Tianyi.
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