Electronic enthusiasts eight o'clock in the morning: In the Chinese mobile phone market, the rapid growth caused by the price war in the past is disappearing; mobile phone companies must compete for the market by continuously increasing R&D investment and launching more black technology products.
The first trial of Huawei's rights defense case accepted by Quanzhou Intermediate People's Court was announced. Samsung (China) Investment Co., Ltd. and other three defendants constituted patent infringement against Huawei Terminal Co., Ltd., and required compensation of 80 million yuan. This is the first case that Huawei has pronounced in the national series of rights defense cases.
Huawei won the first battle with Samsung's patent war, of course, it is not the first domestic mobile phone company to win the patent warsuit. In May last year, the Beijing Municipal Intellectual Property Office determined that the design of the Apple iPhone 6 and iPhone 6 Plus infringed the patent rights of Shenzhen Kenli Technology Co., Ltd. and prohibited Apple from selling the two mobile phones in China. However, one year later, the Beijing Intellectual Property Court “revoked the decision of the Intellectual Property Office†and confirmed that Apple did not infringe the design patent rights of Shenzhen Weili.
In fact, patent warfare has become a competitive weapon for mobile phone giants. Over the years, the mobile phone boss Apple and the second child's patent litigation has been endless. Although Apple has taken the initiative to attack, but Samsung has repeatedly filed a counterclaim. Apple, which likes to sue competitors for patent infringement, has been repeatedly filed patent lawsuits by Nokia.
The patent wars of mobile phone giants are first and foremost the huge patent revenue of smartphones. According to Gartner data, in a $400 smartphone, the total cost of parts is between $120 and $150, and the patent licensing fee exceeds this amount. Therefore, the profit of mobile phones depends on how much patent technology they have mastered, and Apple's high profits are like this. If a competitor infringes patents by means of plagiarism, it will have a serious impact on the company's earnings.
Secondly, in China's mobile phone market, the rapid growth caused by price wars and demographic dividends is disappearing. User consumption upgrades, attention to mobile phone functions and brands exceed prices, which makes mobile phone companies must continue to increase R&D investment. And launch more black technology performance phones to compete for the market.
Huawei, OPPO, ZTE, Xiaomi and other domestic mobile phone companies are all establishing patent libraries. Huawei has become the largest international patent applicant. The establishment of a patent moat and the adoption of patent litigation can strengthen one's own technological advantages and form an exclusive effect on the other hand. It is one of the most effective means for the mobile phone industry leader to deal with chasers.
However, as far as the case of “Huawei wins Samsungâ€, it is premature to regard it as a patent counterattack for domestic mobile phone companies. Some people in the industry have analyzed that, unlike Apple and Samsung, which are mostly patents for design and software, Huawei is a big holder of the underlying communication technology patents. In the control of the core resources of the mobile phone patent war, domestic mobile phones are still relatively weak, and Apple, Samsung and even Nokia and Ericsson are the major patents.
In response to the phenomenon of mobile phone patent warfare, Google recently signed a patent sharing agreement with Samsung, HTC, LG and other Android mobile phone manufacturers, code-named PAX, sharing 230,000 patents free of charge. All companies joining the agreement must agree to meet Android compatibility at will. Share patents related to "Android and Google Apps" on the requested device. These patents are shared free of charge by members.
But Google is not a live Lei Feng. Mobile phone manufacturers want to adopt these free patents, they have to pre-install the Play Store and a series of Google applications, which strengthens Google's overall control over the Android ecosystem, and also meets the "first-class enterprise standards, second-rate The industry trend of enterprises doing technology and third-rate enterprises to make products.
It remains to be seen whether the patent litigation battle of mobile phone companies will disappear with Google's patent sharing alliance. However, for Huawei, Xiaomi, etc. to become the world's top three domestic mobile phone companies, continue to enhance the ability of technology originality, do not get stuck in the core of intellectual property rights, is the only choice to deal with industry reshuffle. From this point of view, the case of "Huawei wins Samsung" still has a revelatory effect.
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