LED market appears to be in short supply, be wary of malicious competition

In an interview with mainland media, Chris James, vice president of strategy and business development at Cree, the world's top 5 LED manufacturers, pointed out that the LED market is currently in short supply and may become a long-term problem.

    The economy is gradually recovering. In response to the huge demand for LEDs in the future, Cree announced in early October 2009 that it will expand its North Carolina plant in the United States and plans to add 575 employees by the end of 2012.

    When James was asked about the lack of LED market supply for long-term or short-term problems, James thought the answer was the former, James said, the lighting market can be divided into two parts of general lighting and LED lighting, according to Philips (Philips)

    Ordinary lighting is developing steadily, and it needs to rely on continuous innovation to accumulate strength and progress. However, the LED lighting that began to develop two years ago is different, and its rapid growth has caused the market to be in short supply. LEDs are also a technical challenge, and large-scale companies are more advantageous here because they are easy to reduce costs.

    James pointed out that before the supply of LED market stabilizes, the competition among manufacturers will become more and more fierce, which may include malicious bargaining, over-exaggerated advertising and the market from TV and portable PC backlights. Control. Only those who can produce products with high quality and low reliability can become the final winner.

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