Electronic enthusiasts eight o'clock: On July 20th, Lenovo will host the third Lenovo Tech World in Shanghai. In 2015 and 2016, Lenovo Global Technology Innovation Conference has held two sessions in Beijing and San Francisco.
On July 12th, Lenovo officially released the theme poster of the conference, with the theme of “Let the world be filled with AIâ€. In the poster, a “robot†is about to reach out to hold a child’s hand.
AI is a pun in this place. It can be understood as the pinyin of "love" and also represents artificial intelligence. This may mean that Lenovo will focus on artificial intelligence.
Since November 2016, the former vice president of Microsoft Research Asia, Yong Yong, has joined Lenovo as the CTO. Lenovo’s new technology strategy, “Intelligently Driven Equipment + Cloud†strategy has gradually taken shape. On March 20 this year, Lenovo Research Institute set up an artificial intelligence laboratory and dug AI expert Xu Feiyu from the German Artificial Intelligence Research Center.
Lenovo has long been content to be a company that sells only hardware, and a company that integrates one-stop solutions for devices, applications and services. In the past, Lenovo only sold the products to users, and the contact between the two parties was over. In the future, Lenovo will be the "next-generation smart device". When users purchase Lenovo's devices, the contact between the two parties has just begun.
However, artificial intelligence will really save the Lenovo in the crisis? In the tide of Internet and mobile Internet, Lenovo has invested heavily in resources and resources, and wants to make a difference, but every time there is no end, now, Lenovo once again bet on labor. Smart, will you face the same fate?
Missing the internet and mobile internet
As we all know, the BAT and portal websites on the Internet are now established between 1998 and 2000. In fact, Lenovo has not missed this wave of Internet.
In October 1999, Lenovo invested hundreds of millions of dollars to create the FM365 portal. It has news, email, search, games, software and other channels. At the same time, it signed Nicholas Tse and Zhou Xun as spokespersons for the brand image. At its peak, it was with Sina and Sohu. Netease is also known as the "four major portals."
However, Sina, Sohu and Netease all brought the company to the US, but FM365 did not. When the Internet bubble burst, FM365 felt the difficulty of doing portals, so it began to experiment with various transformations, doing e-commerce, doing young people's services, doing online product services, making changes many times, and eventually becoming somewhat "four unlike". Become an ordinary company website.
When the winter of the Internet intensified, FM365 eventually fell. When many people didn't even have time to understand what FM365's "FM" meant, it hurried to death. In October 2003, the website stopped business.
It is said that FM365 was forced to suspend business because the FM365 domain name expired due to human negligence and failed to renew. It was successfully rushed by the US SnapNames company on behalf of the customer. Although the domain name was regained in April of the following year, but the rich content was not available, and it was still in the Internet bubble period, but Lenovo simply stopped the operation of FM365 and pointed the domain name to Lenovo's official website. In the era when history could have been created, Lenovo had to watch BAT and several major portals rise, but it has nothing to do with all this glory.
As the iPhone is gradually sought after and the emergence of Xiaomi, the prelude of China Mobile (microblogging) Internet officially opened, Lenovo also hopes to seize this era. In the first half of 2012, Lenovo launched its efforts in both the operator market and the open market. The highlight is the continuous launch of three series of mobile phones in the open market, namely women's mobile phones, large-screen mobile phones and long-running mobile phones, which have achieved good results. This year, Lenovo’s performance exceeded expectations and it was profitable for nearly a year.
At that time, Liu Jun, the main person in charge of Lenovo Mobile, announced at an internal meeting that Lenovo had already surpassed Samsung’s successful China in the first quarter. He was considering whether to “hid the front†to avoid becoming a target.
But in fact, the most concerned about the Chinese market in 2012 is that the mobile phone is not from Lenovo, but the Xiaomi mobile phone released by Lei Jun (microblogging) in October 2011. But Lenovo did not put Xiaomi in his eyes from beginning to end.
At an internal executive meeting in the fall of 2012, Liu Jun gave each manager a pack of Pu'er, and then, while drinking tea, he proudly spit out the millet, saying that even if Xiaomi is very loud, it will sell millions of dollars. It is Lenovo’s defeat.
Liu Jun’s remarks directly affected his subordinates’ views on Xiaomi and the Internet model. At the end of 2012, Xiaomi announced that mobile phone sales exceeded 7 million units in the same year, and proposed that the shipment target for 2013 is 10 million units. Zeng Guozhang, head of Lenovo Mobile Open Market, said at a meeting that even if Xiaomi achieves this goal, it is only Lenovo. A fraction of that.
Until the end of 2014, when Lenovo Mobile China’s business had already fallen to the bottom, Lenovo decided to invest in the establishment of the Internet model of the mobile phone company Magic Workshop, but it was too late, the initial change of the smart machine has already been divided. In March 2015, the FM365 domain name was redirected to the ZUK website of the Magic Factory, but in less than two years, the ZUK brand was also abandoned by Lenovo.
Innovating for innovation?
This year's Lenovo Global Technology Innovation Conference, full of bets on artificial intelligence, represents that they are very optimistic about this direction. As Tong Fu, senior vice president of Lenovo Group, mentioned earlier: By 2020, the global AI market will reach 119 billion yuan, with a compound annual growth rate of 19.7%. In China, the artificial intelligence market will reach 9.1 billion in 2020. Yuan, the compound annual growth rate is as high as 50%.
However, it should be pointed out that the market size is large, and there is a fundamental difference between whether a company can make good performance in this market. The Internet market is very large, the mobile Internet market is larger, and the smartphone market is also very large. However, Lenovo has not been transformed successfully almost every time. It is still a manufacturing company with a PC that accounts for the majority of revenue.
In fact, Lenovo's past two technology innovation conferences have released countless new products, but most of the products disappeared after the press conference, and it is difficult to see that there are real consumers in the market.
In 2015, Lenovo's first science and technology innovation conference held in Beijing showed innovative products such as “smart projection mobile phone†and “magic screen smart watchâ€. In 2016, Lenovo’s second Technology Innovation Conference in San Francisco continued to focus on “Hyun Technologyâ€: foldable mobile phones, smart running shoes, VR (Think Mirror)/AR (AR Glass) and mobile phone products PHAB2 Pro, Moto Z, showcasing Lenovo's equipment innovation and the innovative results of the “equipment + cloud†integration model.
However, after the two sessions of the Science and Technology Innovation Conference, in addition to the company’s full-scale, full-force, large-scale advertising promotion, Moto Z barely achieved sales of two million in the market, and almost all other products are sinking into the sea. When we look around, it is difficult. Discover a real user. Well, users still don't pay, this is the most embarrassing thing about Lenovo innovation. Is Lenovo-style innovation innovating for users or for innovation?
If artificial intelligence is just used to "hyun", rather than really what the user needs, such artificial intelligence will be difficult to last.
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