On-line and off-line blossoming micro-whale layout eco-TV sales, sales or usher in an outbreak!

According to statistics from iResearch, the number of smart TVs in China reached 136 million units in 2016, compared with 0.22 million units in 2012. In just a few years, the number of smart TVs in China has reached a geometric level. According to the forecast of iResearch, the number of smart TVs in China will reach 200 million units next year. This achievement can be achieved in addition to the current popularity of smart devices such as millet, micro-whales and other Internet companies. Joining is not unrelated. The role of Internet brands in this industry is growing. The television industry was once considered a very deep industry. When Internet companies entered the industry three or four years ago, many people still expressed skepticism, but from the two Looking at the products launched by Internet companies in the year, more and more people have turned their attention to Internet brands' smart TVs with advanced designs, reasonable prices, and humane system interaction and content resources. Of course, behind the Internet TV brand, you can see the shadows of Internet companies such as Ali and Tencent. Take the micro-whale TV as an example. Apart from the internet giants such as Ali and Tencent, there are many Chinese partners who have Chinese culture and the central and broad areas. The top company of content resources, Micro-Whale TV, has also won the German REDOT Red Dot Award, iF Design Award, China Red Dot Good Design Gold Award, Chinese Design Top Honor Award, and 2016 Innovative Design Award in the past year. A number of domestic and international design awards. Turning the user experience offline will be the same as the popularization of smart phones. The current penetration rate of smart TVs in three-to-four-tier cities is lagging behind that of first and second-tier cities, especially in some areas of towns and villages. The popularity of television is still very low. Surveys show that in last year's third-to-fifth-tier cities, more than 60% of people still watch programs through traditional television, and 35% are still using CRT, a very thick TV product. Another piece of data is also very intuitive: More than 80% of users in 3rd and 5th tier cities want to see on-demand programs on TV. Behind this phenomenon is yet another outlet for the smart TV industry: the offline market. As early as last year, Little Whale TV CEO Li Huaiyu had disclosed that in the future, micro-whales will develop 100,000 (off-line) partners in China, while the focus of the offline market will be the three-to-four-wire market. In recent days, Microwhale has held a nationwide customer conference for the "Whales" program. This is the first major customer business conference since the establishment of the microwhale. The theme of the conference is "The Tenth Experience Store." "The plan, and thus the layout of the future online market for micro-whale TV will accelerate." Offline + system content + hardware service will be another triad of Smart TVs. The purpose of the line under the three lines is very simple, is to allow more on-site to personally experience the convenience brought by the current smart TV, and as an Internet brand micro whale For television, high-quality content, user-friendly system interaction, avant-garde external design, and affordable prices will become new advantages. In the distribution system of logistics, with the introduction of Ali, an angel wheel shareholder, Alibaba’s powerful advantages have gradually begun to appear. The microwhales will team up with Tmall to build an O2O system. With the aid of Tmall’s open logistics system, it will be built to face the whole country. The logistics, sales, and after-sales platform will enable micro whale lines to be rolled out quickly this year. In the iteration of product categories and new products, the micro-whale TV has a new R&D team with new products. On March 13th, the micro-whale launches a 43-inch product in its D-series. This product will start in micro-whales from the 13th of this month. The official website, the micro-whale Jingdong flagship store, and the micro-whale Lynx flagship store are scheduled to be scheduled for sale on the 17th. At the same time, this TV will be shipped to the national experience shop. 2017 was the year of the outbreak of channels. In addition to television, OPPO mobile phones, known as offline channels, became a dark horse, and this year is an important year for channel competition. Micro whale television has accelerated this time to establish a national line. Under the channel, the user experience can be better delivered to on-site consumers, so that the online and offline ecological experience is a great advantage for both the establishment of brand image and market share, according to the current new products and strategies, The micro whale may have greater surprises to users this year. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.