At the time when 2013 is about to pass, the new companies that entered the LED industry with a passion will begin to discover that improving product quality is still one of the industry's problems. Repeated standards and lack of aspects are still the development of the industry.
Price wars lead to micro-profits, low quality
At present, although the global LED industry is in the "war era" of weak meat and tyranny, the expansion of the market has become an inevitable trend. According to the latest report from relevant research institutions in the United States, from the beginning of this year to 2019, the LED lighting market will grow at a rate of 45% per year, and is expected to grow from $4.8 billion in 2012 to $42 billion in 2019. "At present, there are many related bidding projects in the country. There are more and more LED lighting products certified by enterprises, which can foresee the booming development of the industry." Xie Zhijun of the China National Quality Certification Center Lighting Industry Department is accepting the China Economic Report The reporter said in an interview.
However, the orders in the hands of enterprises have increased sharply, but the fierce price wars have run through the entire industry chain.
"In the current and future market competition, if the company can not establish its own brand, it will be submerged in the tide of price competition under the meager profits." Jia Qiang told the China Economic Herald reporter with no worries.
In this regard, many experts are very calm, that when the industry slowly begins from the beginning to the outbreak to maturity, the number of competitors will be less, because some people will be eliminated in the middle, in the process of "killing", It must be a meager profit or even a loss. Only when the industry develops to a relatively mature stage will there be a relatively stable profit.
Multiple sets of standards make it difficult to support upstream and downstream
Standardization is a must-have for all major industries to grow and develop, and is also a hard condition for participating in global market competition. As an emerging industry in the future leading lighting market, LED needs to improve the normative standards to guide the steady development of the industry.
However, the current LED lighting application market is gradually opening up, showing a good situation, but the standard is still the "strength" of industrial development.
In this regard, Jia Qiang told the China Economic Herald reporter that the standard should be unique, but there are many standards and systems in the LED industry. Enterprises are not keen on using the standard. Most of the current LED lighting product components exist in a non-standardized form. . The lack of standards leads to the lack of evidence for product design, and the confusing product technology makes it difficult to support upstream and downstream, which hinders the large-scale application and industrial development of products.
Domestic authorities predict that LED will become the main lighting product by 2020, which has put forward higher requirements for the standardization of semiconductor lighting. It is necessary to find out the reasons for the existence of standard problems, in order to solve the problem.
Fortunately, both the government and industry organizations and enterprises are aware of the standards and have carried out some useful innovations and attempts. The National Standards Committee has also deployed LED standards development from the national level.
"The standards of any product may be missing. At present, the national standards of the LED industry are not complete enough, but this is not a separate phenomenon." Jie Zhijun frankly told the China Economic Herald reporter.
"LED is an emerging industry, product standards are just getting started from the international level, the standard needs to be improved, and due to the rapid development of semiconductor lighting technology, the development process of the national standard will be longer, and the standard will just fall behind the industry demand. Or the situation is out of the standard work. Therefore, on the one hand, we must speed up the formulation of standards, on the other hand, we must also innovate the mechanism system introduced by the standard, so that the standard can meet the requirements of product performance and can be quickly updated with the development of technology." Xie Zhijun said, "The pace of standard follow-up is now much faster than a few years ago."
Channels are the key to brand quality
At present, both LED new enterprises and traditional lighting transformation enterprises are facing major opportunities to rewrite the market structure and enhance the rebranding.
Compared with the traditional lighting industry and products, LED lighting has obvious differences, and new market trading methods and environments also provide possibilities and space for the promotion of promotional models.
The traditional channel system that currently uses specialty stores is not the main sales channel for most LED lighting companies. Enterprises are exploring a variety of new market models to achieve two-way communication in the market.
According to the China Economic Herald reporter, at present, Qinshang Optoelectronics has established corresponding "light experience centers" in major cities, hoping to use this form to achieve the goal of civilian products for LED products, and to exert their respective efforts on the channels of designers and distributors. Traditional lighting companies such as NVC and Extreme have also explored the Optical Experience Center.
"In the future, the upstream and downstream LEDs should strengthen interaction, and they are very optimistic about the innovative cooperation mode of NVC Lighting and Dehao Runda." Jia Qiang said.
Others mentioned that if there is a platform, the multi-party resources such as stores and agents will be gathered together to realize the functions of creative experience, brand promotion and product sales. Once the company is settled, it can enjoy the support of government and capital resources. "The channel platform will certainly be the channel carrier that many companies have been looking for, and it is also the best choice."
It is understood that domestic enterprises have begun to plan such a comprehensive industry service of "thematic industries + integrated market + service functions".
In short, the "systematic" turn of the LED lighting market has begun. “It goes without saying that no matter what the direction of the force is, any channel needs a lot of time, energy and manpower.†Jia Qiang said.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
Price wars lead to micro-profits, low quality
At present, although the global LED industry is in the "war era" of weak meat and tyranny, the expansion of the market has become an inevitable trend. According to the latest report from relevant research institutions in the United States, from the beginning of this year to 2019, the LED lighting market will grow at a rate of 45% per year, and is expected to grow from $4.8 billion in 2012 to $42 billion in 2019. "At present, there are many related bidding projects in the country. There are more and more LED lighting products certified by enterprises, which can foresee the booming development of the industry." Xie Zhijun of the China National Quality Certification Center Lighting Industry Department is accepting the China Economic Report The reporter said in an interview.
However, the orders in the hands of enterprises have increased sharply, but the fierce price wars have run through the entire industry chain.
"In the current and future market competition, if the company can not establish its own brand, it will be submerged in the tide of price competition under the meager profits." Jia Qiang told the China Economic Herald reporter with no worries.
In this regard, many experts are very calm, that when the industry slowly begins from the beginning to the outbreak to maturity, the number of competitors will be less, because some people will be eliminated in the middle, in the process of "killing", It must be a meager profit or even a loss. Only when the industry develops to a relatively mature stage will there be a relatively stable profit.
Multiple sets of standards make it difficult to support upstream and downstream
Standardization is a must-have for all major industries to grow and develop, and is also a hard condition for participating in global market competition. As an emerging industry in the future leading lighting market, LED needs to improve the normative standards to guide the steady development of the industry.
However, the current LED lighting application market is gradually opening up, showing a good situation, but the standard is still the "strength" of industrial development.
In this regard, Jia Qiang told the China Economic Herald reporter that the standard should be unique, but there are many standards and systems in the LED industry. Enterprises are not keen on using the standard. Most of the current LED lighting product components exist in a non-standardized form. . The lack of standards leads to the lack of evidence for product design, and the confusing product technology makes it difficult to support upstream and downstream, which hinders the large-scale application and industrial development of products.
Domestic authorities predict that LED will become the main lighting product by 2020, which has put forward higher requirements for the standardization of semiconductor lighting. It is necessary to find out the reasons for the existence of standard problems, in order to solve the problem.
Fortunately, both the government and industry organizations and enterprises are aware of the standards and have carried out some useful innovations and attempts. The National Standards Committee has also deployed LED standards development from the national level.
"The standards of any product may be missing. At present, the national standards of the LED industry are not complete enough, but this is not a separate phenomenon." Jie Zhijun frankly told the China Economic Herald reporter.
"LED is an emerging industry, product standards are just getting started from the international level, the standard needs to be improved, and due to the rapid development of semiconductor lighting technology, the development process of the national standard will be longer, and the standard will just fall behind the industry demand. Or the situation is out of the standard work. Therefore, on the one hand, we must speed up the formulation of standards, on the other hand, we must also innovate the mechanism system introduced by the standard, so that the standard can meet the requirements of product performance and can be quickly updated with the development of technology." Xie Zhijun said, "The pace of standard follow-up is now much faster than a few years ago."
Channels are the key to brand quality
At present, both LED new enterprises and traditional lighting transformation enterprises are facing major opportunities to rewrite the market structure and enhance the rebranding.
Compared with the traditional lighting industry and products, LED lighting has obvious differences, and new market trading methods and environments also provide possibilities and space for the promotion of promotional models.
The traditional channel system that currently uses specialty stores is not the main sales channel for most LED lighting companies. Enterprises are exploring a variety of new market models to achieve two-way communication in the market.
According to the China Economic Herald reporter, at present, Qinshang Optoelectronics has established corresponding "light experience centers" in major cities, hoping to use this form to achieve the goal of civilian products for LED products, and to exert their respective efforts on the channels of designers and distributors. Traditional lighting companies such as NVC and Extreme have also explored the Optical Experience Center.
"In the future, the upstream and downstream LEDs should strengthen interaction, and they are very optimistic about the innovative cooperation mode of NVC Lighting and Dehao Runda." Jia Qiang said.
Others mentioned that if there is a platform, the multi-party resources such as stores and agents will be gathered together to realize the functions of creative experience, brand promotion and product sales. Once the company is settled, it can enjoy the support of government and capital resources. "The channel platform will certainly be the channel carrier that many companies have been looking for, and it is also the best choice."
It is understood that domestic enterprises have begun to plan such a comprehensive industry service of "thematic industries + integrated market + service functions".
In short, the "systematic" turn of the LED lighting market has begun. “It goes without saying that no matter what the direction of the force is, any channel needs a lot of time, energy and manpower.†Jia Qiang said.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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