TCL, Konka, Skyworth, Changhong and other major domestic TV manufacturers have recently released smart TV products, and 2011 is destined to become the first year of China's smart TV. But behind the smart TV speculation, how to build a smart TV operating system platform and application store? What institutional risks will be faced? Need domestic TV manufacturers to think deeply.
Is the Android system free forever?
Most of the smart TVs that have been released by major domestic TV companies have adopted Google's Android system platform. Only TCL has also launched products based on the Microsoft Windows system platform.
In addition, the alternative system platform is Apple's iOS system, but Apple will not open to the outside world; Samsung's Bada system platform is still difficult to become a short-term climate; Nokia's MeeGo and Symbian, has not yet been optimistic about. However, the above system platforms are basically aimed at smart phones. Only Google Android system and Apple iOS system have relevant smart TV products.
Domestic color TV companies have also announced that they have developed their own system platforms based on the Linux operating system, such as Konka Netray TV platform, Hisense Widget system, Haier card system, Changhong Xuanyuan software platform, but these system platforms and Google Android system, Apple iOS There is a big gap in the system, and even some are just "variations" of the Android system.
Due to its open source and open nature, Google's Android system also uses the Android TV system as a selling point for its new smart TV products. At present, the Android system is open source and open, but it does not mean that the high version will be open.
In an interview with a reporter from China Electronics News, Cheng Gang, deputy director of the network television technology research center of Hisense Multimedia Research and Development Center, said that most of the Android systems widely used in smart phones and smart TVs are 2.2 or 2.3 versions. Tablet PC, rational smart TV to use 4.0, but 3.0, 4.0 will not be free?
In fact, Google has recently announced the suspension of the 3.0 version of open source. If domestic smart TVs have adopted the Google Android platform, system upgrades will certainly be a problem in the future. "If this problem is not resolved, domestic TV companies and even the entire smart TV industry will only work for Google," Cheng said.
Can the application store be jointly developed?
One of the essential features of Smart TVs that distinguish them from other TV products is that users can download and install various applications from the App Store. Therefore, how to develop sufficient application software is a problem that smart TV terminal manufacturers and operators need to discuss.
According to statistics, Apple's application store program number is about 350,000, Google is about 180,000, Microsoft has just exceeded 10,000, and most of these applications are for smart phone users.
“There are many application stores for smart phones and flat-panel TVs, and the number of applications is also considerable. However, the applications for smart TVs are far from being viewed from a global perspective.†Yi Haibo, deputy general manager of Konka Global Multimedia Research and Development Center, told China Newsletter reporter.
Experts pointed out that office software and QQ that are applicable to mobile phones are actually not suitable for televisions, but programs that provide convenience of life such as food and maps are more applicable.
South Korea's Samsung Electronics, which is at the forefront of smart TVs, currently has only about 200 smart TV applications. The number of 100,000 in smart TVs and smart phones is still far short.
Although domestic color TV companies have also announced the support of a large number of application software while launching smart TVs, it is difficult for individual companies to attract more developers to participate in the event that the standards of the system platform are not uniform.
Konka, Changhong, Hisense and other products are all developed based on the Android system. TCL launched the smart TVs of Android platform and Windows system respectively. SVA developed products based on the MeeGo system.
Yan Xiaolin, vice president of TCL Group, told the “China Electronics News†reporter: “For domestic companies, it is not possible for everybody to do their own application store. Developers cannot develop for each company, so they have to harmonize standards, or Several companies have a single application store, which is the main issue facing the industry."
How can supervision better promote industrial development?
As of now, the development of smart TV by the broadcasting and TV division is still in a silent period. The reporter also only noticed that Hangzhou Hua Digital Media had some cooperation with South Korea’s LG Electronics, Shanghai Best Connect and Konka in the smart TV field.
The broadcasting and TV department has implemented a licensing system for Internet TV issues, requiring that all Internet TV products of color TV manufacturers can only be bundled with Hangzhou Huada, Shanghai Media and other licensed operating companies.
Yang Dan, deputy chief engineer of Changhong Electric, told the “China Electronics News†reporter that smart TVs have greater scalability, users can install programs through the application store, and Internet TV can provide pipeline support for smart TVs.
"Smart TV is an upgraded version of Internet TV, greatly enriching the content of Internet TV applications." Yang Dongwen, vice president of Skyworth Group, told the "China Electronics News" reporter.
However, in reality, the development of Internet TV in our country is not ideal.
Compared with smartphones and tablets, a large part of smart TV applications involve video services, such as high-definition movies, 3D videos, etc. This is also an advantage of smart TVs compared to other smart terminals, but these video services are bound to involve broadcast control. Regulatory issues.
In addition, another feature of smart TVs that differs from traditional TVs is that significant changes have taken place in the way people interact with television. Touch, gestures, and voice are all optional, breaking the single interaction mode of the remote control alone. The change of human-computer interaction makes somatosensory games and video telephony become the hallmark applications of smart TVs, but it also involves regulatory issues.
Zhong Hua Sheng, general manager of Sheng Ying Audio Co., Ltd., told China Electronics News that it is a trend for terminal manufacturers to step into content services, but content supervision must not be lacking. He suggested that a model of classified supervision should be implemented for content supervision, and different content services should be supervised by different departments.
Experts pointed out that under the premise of ensuring information security and cultural security, how the regulatory authorities enhance the innovation vitality of the smart TV industry to meet the diverse needs of consumers is a problem that needs to be solved.
Is the Android system free forever?
Most of the smart TVs that have been released by major domestic TV companies have adopted Google's Android system platform. Only TCL has also launched products based on the Microsoft Windows system platform.
In addition, the alternative system platform is Apple's iOS system, but Apple will not open to the outside world; Samsung's Bada system platform is still difficult to become a short-term climate; Nokia's MeeGo and Symbian, has not yet been optimistic about. However, the above system platforms are basically aimed at smart phones. Only Google Android system and Apple iOS system have relevant smart TV products.
Domestic color TV companies have also announced that they have developed their own system platforms based on the Linux operating system, such as Konka Netray TV platform, Hisense Widget system, Haier card system, Changhong Xuanyuan software platform, but these system platforms and Google Android system, Apple iOS There is a big gap in the system, and even some are just "variations" of the Android system.
Due to its open source and open nature, Google's Android system also uses the Android TV system as a selling point for its new smart TV products. At present, the Android system is open source and open, but it does not mean that the high version will be open.
In an interview with a reporter from China Electronics News, Cheng Gang, deputy director of the network television technology research center of Hisense Multimedia Research and Development Center, said that most of the Android systems widely used in smart phones and smart TVs are 2.2 or 2.3 versions. Tablet PC, rational smart TV to use 4.0, but 3.0, 4.0 will not be free?
In fact, Google has recently announced the suspension of the 3.0 version of open source. If domestic smart TVs have adopted the Google Android platform, system upgrades will certainly be a problem in the future. "If this problem is not resolved, domestic TV companies and even the entire smart TV industry will only work for Google," Cheng said.
Can the application store be jointly developed?
One of the essential features of Smart TVs that distinguish them from other TV products is that users can download and install various applications from the App Store. Therefore, how to develop sufficient application software is a problem that smart TV terminal manufacturers and operators need to discuss.
According to statistics, Apple's application store program number is about 350,000, Google is about 180,000, Microsoft has just exceeded 10,000, and most of these applications are for smart phone users.
“There are many application stores for smart phones and flat-panel TVs, and the number of applications is also considerable. However, the applications for smart TVs are far from being viewed from a global perspective.†Yi Haibo, deputy general manager of Konka Global Multimedia Research and Development Center, told China Newsletter reporter.
Experts pointed out that office software and QQ that are applicable to mobile phones are actually not suitable for televisions, but programs that provide convenience of life such as food and maps are more applicable.
South Korea's Samsung Electronics, which is at the forefront of smart TVs, currently has only about 200 smart TV applications. The number of 100,000 in smart TVs and smart phones is still far short.
Although domestic color TV companies have also announced the support of a large number of application software while launching smart TVs, it is difficult for individual companies to attract more developers to participate in the event that the standards of the system platform are not uniform.
Konka, Changhong, Hisense and other products are all developed based on the Android system. TCL launched the smart TVs of Android platform and Windows system respectively. SVA developed products based on the MeeGo system.
Yan Xiaolin, vice president of TCL Group, told the “China Electronics News†reporter: “For domestic companies, it is not possible for everybody to do their own application store. Developers cannot develop for each company, so they have to harmonize standards, or Several companies have a single application store, which is the main issue facing the industry."
How can supervision better promote industrial development?
As of now, the development of smart TV by the broadcasting and TV division is still in a silent period. The reporter also only noticed that Hangzhou Hua Digital Media had some cooperation with South Korea’s LG Electronics, Shanghai Best Connect and Konka in the smart TV field.
The broadcasting and TV department has implemented a licensing system for Internet TV issues, requiring that all Internet TV products of color TV manufacturers can only be bundled with Hangzhou Huada, Shanghai Media and other licensed operating companies.
Yang Dan, deputy chief engineer of Changhong Electric, told the “China Electronics News†reporter that smart TVs have greater scalability, users can install programs through the application store, and Internet TV can provide pipeline support for smart TVs.
"Smart TV is an upgraded version of Internet TV, greatly enriching the content of Internet TV applications." Yang Dongwen, vice president of Skyworth Group, told the "China Electronics News" reporter.
However, in reality, the development of Internet TV in our country is not ideal.
Compared with smartphones and tablets, a large part of smart TV applications involve video services, such as high-definition movies, 3D videos, etc. This is also an advantage of smart TVs compared to other smart terminals, but these video services are bound to involve broadcast control. Regulatory issues.
In addition, another feature of smart TVs that differs from traditional TVs is that significant changes have taken place in the way people interact with television. Touch, gestures, and voice are all optional, breaking the single interaction mode of the remote control alone. The change of human-computer interaction makes somatosensory games and video telephony become the hallmark applications of smart TVs, but it also involves regulatory issues.
Zhong Hua Sheng, general manager of Sheng Ying Audio Co., Ltd., told China Electronics News that it is a trend for terminal manufacturers to step into content services, but content supervision must not be lacking. He suggested that a model of classified supervision should be implemented for content supervision, and different content services should be supervised by different departments.
Experts pointed out that under the premise of ensuring information security and cultural security, how the regulatory authorities enhance the innovation vitality of the smart TV industry to meet the diverse needs of consumers is a problem that needs to be solved.
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