Who killed Nokia?

In the era of being a functional machine, Nokia once looked forward to the glory, in addition to its cast of quality status people look forward to, but also by its hand-deduced Saipan system is a sign of an era.

In the mobile phone market, it is amazing to be able to maintain the championship for 14 years. However, for a number of reasons, Nokia’s leadership advantage has gradually diminished over the past few years. The following analysis of Nokia's three mistakes beyond the:

1, delayed response delay

With the emergence of iOS and Android systems, Symbian systems are increasingly unable to keep pace with the times. At the same time, the smart phone market is also becoming more and more mature - more and more mobile phone users want to pursue a better smartphone experience, tired of boring WAP browser.

2, "both ends" are injured

In addition to delays in response and delays, Nokia did not address the low-end smartphone market. Other smartphone brands such as HTC, Huawei and ZTE have taken the opportunity to enter the low-end smartphone market such as China.

3, Nokia has no gimmick

Nokia's classic candybars and greedy snake games can give consumers nostalgic feelings, but this is precisely the problem - consumers (especially emerging market consumers) will therefore feel Nokia has become history . In today's market, having the latest and most dazzling mobile phones is the most attractive to them.

Nokia did not become an innovator, and frankly, they did not really have much to do with innovation, at least before the development of Windows Phone phones.