Today, the compact SUV market in China is already fiercely competitive, and even the mid-sized segment is no longer a piece of cake. However, the large and mid-sized SUV market still holds immense potential. Recently, we’ve seen several new players entering this segment, putting significant pressure on established joint venture models like the Volkswagen Tiguan, Toyota Highlander, and Nissan Pathfinder. These well-established brands are now facing stiff competition from rising domestic brands, such as the domestically popular Great Wall Haval H9, Changan CS95, and the much-talked-about GAC Trumpchi GS8. Meanwhile, the SAIC Maxus D90, which made its debut at the Shanghai Auto Show, has caught the attention of many consumers and sparked a lot of interest. Let’s dive into what makes this vehicle so intriguing!
The SAIC Maxus D90 is a robust, large 7-seater SUV designed specifically for younger audiences who crave ample space, high safety standards, and powerful performance. From its exterior design, it's clear that the D90 draws inspiration from competitors like the Haval H9 and Changan CS95 but brings its own unique twist. The front grille is massive, with intricate chrome details and a muscular front bumper that gives the car a stylish yet rugged appearance. The dimensions of the D90 are impressive—its length reaches 5005mm, with a width of 1932mm, height of 1875mm, and a wheelbase of 2950mm. This gives the vehicle a commanding presence on the road without appearing overly bulky.
Inside, the D90 features a modern dual-tone interior with black and brown tones, giving it an elegant yet sporty feel. The central console is sleek and minimalist, topped with a large 12.3-inch floating touchscreen that enhances the car's tech-savviness. The steering wheel is a four-spoke, flat-bottom design, adding a touch of sportiness to the cabin. The dashboard is spacious, with a prominent digital display, creating an atmosphere of premium quality. Additionally, the D90 offers seating configurations in five, six, and seven-seater options to cater to diverse consumer preferences.
In terms of technology, the D90 is packed with features such as six airbags, an active safety system, ACC adaptive cruise control, lane departure warnings, tire pressure monitoring, and a 360-degree surround view camera. It also includes advanced conveniences like automatic parking, three-zone climate control, LED headlights, a 12-inch touch screen, and a DT Plus infotainment system with voice recognition. An inductive automatic tailgate and panoramic sunroof further enhance the user experience.
Under the hood, the D90 offers two powertrain options—a 2.0-liter turbocharged gasoline engine and a 2.0-liter turbocharged diesel engine. There are rumors that future models might include fully electric, plug-in hybrid, or even fuel-cell variants. One of the most innovative aspects of the D90 is its "B2C" approach during the development phase, where users can actively participate in the configuration selection and pricing process. This customization option adds an extra layer of personalization, making the D90 more appealing to individual buyers.
What truly sets the D90 apart is its off-road capability. It can be equipped with either a full-time four-wheel-drive system or a part-time one, depending on consumer needs. With an all-terrain intelligent four-wheel-drive system, the D90 can handle challenging terrains such as sand, mud, rocks, and snow, making it a true off-road champion.
As the first SUV from SAIC Maxus to adopt the C2B (Customer-to-Business) design and development philosophy, the D90 breaks away from traditional R&D models. After its launch, the D90 will undoubtedly shake up the market with its emphasis on large space, high value, and customizable features, posing a serious challenge to rivals like the Changan CS95 and GAC Trumpchi GS8. In the near future, SAIC Maxus plans to expand its lineup with a more family-oriented MPV positioned below the G10, along with a compact SUV called the Chase D50. The company's SUV portfolio will continue to grow, offering consumers more choices and pushing boundaries in innovation and design.
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