Similar to the mobile phone industry, the domestic Internet TV market is definitely not a suitable trial venue for “beginners†online Daguai upgrades. In particular, Leshi, Xiaomi, and Kukai have pioneered these industry pioneers before they have formed a scale. From the breakout becomes extremely difficult. However, there is a dark horse that is simply going against the tide in such a hostile environment. It is just a micro-whale that has announced its 78-inch flagship TV product.
Burning money, but low-key burning micro-whale and Chinese culture
In today's television industry, there are not many brands that can and dare to launch large-size flat-screen TVs. Even TV brands with LCD panel production capabilities do not dare to lay out in this way. However, there are people who like to use this rather topical product. To create public opinion, such as LeTV, Max120 had fiercely occupied the headlines of major media at the beginning of its release. In contrast, micro-whales, which are only a year old, have the same 120-inch TV production and sales capabilities as the Internet TV brands. But they are low-key and their focus at the conference is a 78-inch segment for end users. Curved TV canopy, 120-inch TV as a professional-oriented custom models do not land on the official website sales. In fact, its appearance was also related to the installation and delivery of the first 120-inch TV of the first micro-whale yesterday. Now it has entered the studio of Shanghai Oriental Media Group Co., Ltd. (SMG). In the future, we should be able to operate at Shanghai TV and Dragon TV. See it in the studio.
120-inch Micro Whale TV Enters Shanghai TV Studio
LeTV is already recognized by the industry as the first brand of Internet TV (sales), and the micro-whale is a cutting-edge face just after one-year birthday. The 120-inch and 78-inch flagship models can catch up with LeTV's natural strength. In fact, the operation of the micro-whale brand in the past year is not less than that of LeTV. For example, the new Chinese song “National†entertainment program has just been named. Some time ago, because of the problem of “eco-lawn,†the Manchester United vs. Manchester City derby was not held in the Bird’s Nest. There was also the "title" of the micro-whale. It wasn't quite appropriate to claim that the title was Chinese culture. In December last year, the Chinese culture that owned the micro-whale brand purchased a 13% stake in Manchester City for 2.5 billion yuan. They were originally shareholders of Manchester City. one.
In some industry news, you can also see that competing companies participating in the acquisition of Vizio TV and TV brands in the United States include Alibaba and Chinese culture. In the past few years, micro-whales have been established. Chinese culture has not paved the way for the content industry, but these The big events are not as high-profile as "PPT companies."
The introduction of the micro whale brand is here, and our report still has to return to the theme of the product. Since the 120-inch TV is not closely related to our daily life, we skip it directly. After all, the 120-inch monster is not the focus of micro whale promotion.
Large TVs that can move into elevators and indoors
Micro whale 78 inches sky TV
At the “better†micro whale television anniversary launch conference, the absolute protagonist was a 78-inch split-body curved television skyroof. This is the flagship mass-produced TV set for the Internet TV brand in the sales model, and its LCD panel is powered by Samsung. Display and the company's joint research and development of micro-whales is also the world premiere of Samsung's new 78-inch curved TV panel. As a flagship model, the 78-inch sky canopy has the industry's highest 4000R superb curvature, 4K HDR display, 90% color gamut coverage, 20 backlight partitions, and the micro whale's next-generation image engine, Sharpi II. Of course, there is also an appearance that comes with "art style children."
In the definition of the micro-whale, this 78-inch new product is "a sky-thickness sky," and its size is "big and appropriate." According to Li Huaiyu, CEO of Micro Whale Technology, the height limit of elevators in our country's residential environment is 2.3 meters, while the average height of door frames is 2.1 meters. In order to be able to enter the home without removing windows and doors, the micro whale can be seen through this data. The size is set at 78 inches. Its outer box size is 2.062 x 1.325 x 0.475 meters, which can be moved into the room.
The structure of the 78-inch canopy
The first time the split-type design of the micro-whale canopy was used to design the modern minimalist style. The canopy TV frame and the pedestal are seen in a top-down view and organically blended. The crescent moon styling more vividly highlights its surface shape. In addition, the micro-whale canopy does not use a double-human base that has been "played bad." Although the frontal view looks a bit like Samsung's base style for the past two years, it looks absolutely different from the top of the base. . However, it is a pity that we did not see the base of the canopy at the scene because it was hung on the wall. It is not difficult to see from the picture that although it is a curved surface television, the microwhale canopy is still very “sticky.†The official data is 80mm.
Micro whale 78 inches surface split canopy TV real shot
The tiny whale canopy's split host is decorated with customizable colors of fabric material, so it doesn't seem to be anxious to tell you that it is part of the TV stereo. In fact, the full-range speaker that 360° occurs in this cylinder is installed. When working in TV mode, it only works as a subwoofer. The speakers in the TV are responsible for high-IF, and in the stand-alone audio mode, it is 360°. The speakers will all work.
Canopy TV Split Host
The SOC of the TV is also installed in this split host, which means that the main board, CPU, and I/O parts are all in separate mainframes. In the parameters announced at the conference, the main body of the canopy adopts the Mstar6A938 processor. Its significance shows that HDR video decoding can be supported. In combination with the 20 backlight partitions we know on the scene, HDR display results are definitely better than those that only support decoding. The "pseudo-HDR" that did not optimize the backlight structure outperformed too much.
More VR Chinese New Songs than Submission Videos
During the on-site experience, we learned that the intelligent system carried on this canopy did not change significantly, and the 2.0 version of the smart whale system needs to be released for some time. Of course, there were some new games played at this conference, such as the first VR experience on TV. It is reported that the micro-whale will invest 1 billion yuan for the construction of VR original content and VR platform, including 360-degree panoramic content taken by the micro-whale VR production team around the world, and VR videos recorded in cooperation with the new Chinese singing voice. Can see the VR version of the Super League game on the Little Whale TV.
According to my understanding, the VR content of China's new songs is not on demand via third-party "public" platforms such as Tencent's video, and the VR content independently produced by the "licensed" micro-whale (Chinese culture) will appear exclusively on the micro-whale TV. Other brands need to wait for the video platform to go online to watch VR content. At present, there is no similar form of video content on the line.
Use remote control to control VR video switching perspective
Different from other VRs, the new Chinese vocal clips in the microwhales display can be controlled by the remote control. As a more quality display device, they should not watch VR videos through the low-resolution headlights like Storm TV. , otherwise the existence of television would make no sense.
In the live Chinese video of watching 360° live, I have been able to feel more on-the-spot with those who have already had contact with VR. The 360° angle between the singer and tutor can let you see the entire scene. Feeling even more three-dimensional than the director switched position. On the other hand, the micro-whale TV, which has been based on sound quality for a long time, has also given me a more pure sense of hearing. Because the audio track of this VR video is also recorded by the small whale content team and recorded on site. (A part of the audience applauds the shots that the players made up after singing.) Now that you know why the sound quality is so good, it is definitely higher than the sound quality of the online broadcast content.
The micro whale TV's VR experience will appear in the entire system of micro whale 4K TV (VR content 360° field of view, the width of the resolution is 4K), so it is not the sky of the exclusive, which is undoubtedly a benefit to the users of the micro whale.
4K demonstration film screen
4K dynamic screensaver real shot
In terms of picture quality, because the scene lighting environment is more complex, we can subjectively see from the various 4K time-lapse videos that we have collaborated with the micro-whales. You also know that this kind of SLR photo stitching video has been very delicate. The color processing, so placed in the 90% color gamut covered by the micro-whale canopy is very optimistic about the visual nerve, the color is bright and saturated.
It is reported that micro-whales have purchased 4K video copyrights produced by a large number of photographers. They will appear as dynamic screensavers on micro-whale TVs. In the future, you can see them in the polar regions, Tibetan areas, and Iceland. 4K Scenery video, I believe there are other "flavors" to choose from. The emergence of 4K dynamic screensavers has made up for some of the insufficiency of resources, and this screensaver for peers and micro-whales is clearly more practical and conscience.
about the price
The 78-inch micro-whale canopy TV, priced at 39,999 yuan, will officially start selling on September 30th. However, you have purchased more than just a high-end curved surface television. Li Huaiyu, CEO of Micro Whale Technology, said that users of the microwhale can enjoy The VIP seats for the Chinese New Song Finals held in the Bird's Nest in Beijing in October, but also include round-trip flights. In addition, VIP seats for the NBA and Manchester United have been waiting for you to purchase the Sky TV. This is an ecological experience that no one else has.
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