The car has been "driving" for over a hundred years, as is the accompanying car that has evolved. On September 11, as one of the largest suppliers of lighting accessories market in the global automotive industry, Philips Automotive Lighting celebrated its 100th anniversary in Beijing's 798 Art District. There, the old factory buildings have become a concentrated display of contemporary Chinese and avant-garde art. Just like the company that started producing lights in 1914, it is still innovating through a hundred years, and it has a moving “youth†bright color.
How can a long-established company keep up with the times and keep up with the times in the process of inheritance and development? Today, Philips car lighting, which celebrates its 100th birthday, clearly has a say in this. Shan Jun, general manager of the Greater China Business Department of the company, said this topic in an exclusive interview.
Demand-driven product innovation <br> <br> According to Philips introduces the global average in every two cars had a production company equipped with the lights. The reason why we can achieve market leading position and adhere to the concept of product innovation to lead the development of the industry plays a very important role. However, for Philips automotive lighting, the innovations it has have a premise. "Innovation is for you" - at the company's centennial celebration, this is the theme that has been around the military. And it is precisely the core concept of Philips automotive lighting, that is, any innovation must have meaning for consumers.
Shan Jun said: "Innovation for demand only makes sense. This is derived from the company's accumulated experience over the past 100 years. At the beginning of product development, we first consider what consumers are thinking about - who will pay attention to this product? Why? What problems can our products solve for them? For example, the 70-year-olds’ vision is generally 30% weaker than they were when they were 20. They need brighter lights. We develop a suitable one for these older consumers. Products, and let them have the willingness to buy, this is 'for you'."
This demand-driven product innovation runs through the 100-year history of Philips automotive lighting. It is understood that Philips automotive lighting is the first to use halogen bulbs on the lights, and in order to follow the market to continuously improve the safety of driving, in 1991, Xenon lights were invented, the brightness is three times higher than ordinary halogen lamps, and the life is almost the same as the whole vehicle. And in 1992 was first applied to the BMW 7 Series. Since 2000, as environmental issues have become more and more important worldwide, LED lights that represent Philips' new technological innovations have been born. In 2004 and 2007, the company's LED daytime running lights were applied to Audi's high-end models.
According to the introduction of the single army, LED particles can already achieve 1 mm square and emit very bright light; in the next 3 to 5 years, the development of LED lights will lead the car design into a new era.
Car Mobile Life Business Becomes New Growth Point In 2008, Shan Jun and his colleagues began to quietly promote five market research projects in China. If there is no in-depth investigation and research, I am afraid that people will not see the launch of the 100th anniversary limited edition car air purifier at the company's centennial celebration today. Shenma (network noun, equivalent to "what", expressed surprise)? Such a long-established, professionally renowned supplier of automotive lighting equipment actually produces this product? Yes, they have also expanded their business innovations to driving recorders and have tentatively entered the market this year.
It seems that the practice of not doing business is still not the main line of "innovation for you." The single army told the author: "The difference between passive change and active search for business opportunities is that the latter can sense the change in consumer demand in advance." He laughed that he was only "running with the consumer".
It is understood that the main business of Philips car lighting at that time still maintains rapid growth, and the technical and market advantages are stable. Although the close-up is not worrying, at the time, this company with a history of nearly a hundred years chose to consider the long-term. Therefore, based on the evaluation of the project research results, Philips Automotive Lighting first launched the car air purifier in the Chinese market in 2010, and then these products also landed in overseas markets such as Japan and Korea.
The single army said: "The traction effect of the Chinese auto market is very obvious. Philips has set China as the second local market. For this purpose, it has established a strong product development team responsible for the development of automotive lighting and mobile lifestyle products, with a scale of hundreds of people. The team worked with the company's quality management team in Germany, the market promotion team in France, and the marketing and sales teams in China to advance business development."
Today, Philips Automotive Lighting's mobile lifestyle business partners cover Honda, GM, Volkswagen and other OEMs, and maintain close ties and business relationships with a number of automotive distribution groups. For example, the company currently offers Philips Deluxe Edition car air purifiers exclusively for Lexington. “Motor mobile life is a brand new growth point. We are not worried that business growth in this area will exceed the market of the lamp market, but we will care more about which day will be exceeded.†At present, the other three market research projects carried out by the single army have not been revealed. Open the mystery, who knows that the 100-year-old "old man" will bring us new surprises in addition to the car air purifier and the driving recorder?
How can a long-established company keep up with the times and keep up with the times in the process of inheritance and development? Today, Philips car lighting, which celebrates its 100th birthday, clearly has a say in this. Shan Jun, general manager of the Greater China Business Department of the company, said this topic in an exclusive interview.
Demand-driven product innovation <br> <br> According to Philips introduces the global average in every two cars had a production company equipped with the lights. The reason why we can achieve market leading position and adhere to the concept of product innovation to lead the development of the industry plays a very important role. However, for Philips automotive lighting, the innovations it has have a premise. "Innovation is for you" - at the company's centennial celebration, this is the theme that has been around the military. And it is precisely the core concept of Philips automotive lighting, that is, any innovation must have meaning for consumers.
Shan Jun said: "Innovation for demand only makes sense. This is derived from the company's accumulated experience over the past 100 years. At the beginning of product development, we first consider what consumers are thinking about - who will pay attention to this product? Why? What problems can our products solve for them? For example, the 70-year-olds’ vision is generally 30% weaker than they were when they were 20. They need brighter lights. We develop a suitable one for these older consumers. Products, and let them have the willingness to buy, this is 'for you'."
This demand-driven product innovation runs through the 100-year history of Philips automotive lighting. It is understood that Philips automotive lighting is the first to use halogen bulbs on the lights, and in order to follow the market to continuously improve the safety of driving, in 1991, Xenon lights were invented, the brightness is three times higher than ordinary halogen lamps, and the life is almost the same as the whole vehicle. And in 1992 was first applied to the BMW 7 Series. Since 2000, as environmental issues have become more and more important worldwide, LED lights that represent Philips' new technological innovations have been born. In 2004 and 2007, the company's LED daytime running lights were applied to Audi's high-end models.
According to the introduction of the single army, LED particles can already achieve 1 mm square and emit very bright light; in the next 3 to 5 years, the development of LED lights will lead the car design into a new era.
Car Mobile Life Business Becomes New Growth Point In 2008, Shan Jun and his colleagues began to quietly promote five market research projects in China. If there is no in-depth investigation and research, I am afraid that people will not see the launch of the 100th anniversary limited edition car air purifier at the company's centennial celebration today. Shenma (network noun, equivalent to "what", expressed surprise)? Such a long-established, professionally renowned supplier of automotive lighting equipment actually produces this product? Yes, they have also expanded their business innovations to driving recorders and have tentatively entered the market this year.
It seems that the practice of not doing business is still not the main line of "innovation for you." The single army told the author: "The difference between passive change and active search for business opportunities is that the latter can sense the change in consumer demand in advance." He laughed that he was only "running with the consumer".
It is understood that the main business of Philips car lighting at that time still maintains rapid growth, and the technical and market advantages are stable. Although the close-up is not worrying, at the time, this company with a history of nearly a hundred years chose to consider the long-term. Therefore, based on the evaluation of the project research results, Philips Automotive Lighting first launched the car air purifier in the Chinese market in 2010, and then these products also landed in overseas markets such as Japan and Korea.
The single army said: "The traction effect of the Chinese auto market is very obvious. Philips has set China as the second local market. For this purpose, it has established a strong product development team responsible for the development of automotive lighting and mobile lifestyle products, with a scale of hundreds of people. The team worked with the company's quality management team in Germany, the market promotion team in France, and the marketing and sales teams in China to advance business development."
Today, Philips Automotive Lighting's mobile lifestyle business partners cover Honda, GM, Volkswagen and other OEMs, and maintain close ties and business relationships with a number of automotive distribution groups. For example, the company currently offers Philips Deluxe Edition car air purifiers exclusively for Lexington. “Motor mobile life is a brand new growth point. We are not worried that business growth in this area will exceed the market of the lamp market, but we will care more about which day will be exceeded.†At present, the other three market research projects carried out by the single army have not been revealed. Open the mystery, who knows that the 100-year-old "old man" will bring us new surprises in addition to the car air purifier and the driving recorder?
1.6 years product warranty (material and workmanship), 25 years module power output warranty
2.Industry leading plus only power tolerance: 0+3%
3.Strong framed module, passing mechanical load test of 5400Pa to withstand heavier snow load 4.17% conversion efficiency,reducing installation costs and maximizing the kwh output per unit area.
Polycrystalline Solar Panel,Poly Panel,Poly Solar Panel
Yangzhou Beyond Solar Energy Co.,Ltd. , https://www.ckbsolar.com