"Which" new brand is sought after for three years to complete the "Thousand Store Project"

[Text / high-tech LED reporter Zhou Jianhua] On October 21, more than 200 outstanding distributors from all over the country gathered in Zhongshan to participate in the brand-name conference of the brand of "New". And with the new Te Li Lighting Marketing Division General Manager Zhu Ming, Marketing Director Zhang Yang, Marketing Director Zou Hui to discuss the domestic channel development of "new fashionism" home modern lamps.

“I have been acting for the new Terri brand for 6 years. This time I have considerable confidence in the positioning and products of the whisper, especially the follow-up companies will have such soft power support such as intensive training. I plan to choose another 120 to 150 in the local area. The square store's specialty store is mainly whispered." At the "2014 singer brand launch conference", the general manager of He Qing from Hubei Fuyang said.

At the meeting, Zhu Ming, general manager of Xinteli Marketing elaborated on the five aspects of brand definition, brand positioning, market positioning, style positioning and product positioning, as well as “new fashionism”, “new Teli” brand and “whispering”. "The difference between the two brands, and why the 'whispered products can have high cost performance and other issues for the participating dealers made a specific analysis.

After 18 years of precipitation, Xintel Lighting currently has more than 300 lighting stores across the country, more than 200 LED business experience museums, specialty stores are mainly distributed in municipalities, provincial capitals and key prefecture-level cities. In July this year, Xinteli launched the second brand positioned in the middle: “whispering”, which focuses on the second and third tier cities in the country, and plans to complete the construction of about 1,000 “mute” brand stores in three years.

It is understood that, unlike the high-end elites who advocate the simple style, the products are different in the European minimalist style. The product style of the whisper brand is mainly modern and simple, focusing on practicality and cost performance, facing the mass consumer class, medium The income of the family, the product affinity, and focus on creating a warm light environment. The first small-scale "air breeze" has already attracted attention in the industry. This conference attracted more than 200 dealers to sign up for the event.

Zou Hui, the director of Xinteli Market, also introduced the investment promotion policy of the brand, and comprehensively interpreted the market positioning, rent level, store area, location selection, area requirements, decoration standards, distribution requirements, and furniture materials. .

It is understood that the "whispering" brand not only continues the new franchise franchise model, but also maximizes the use of new resources in product R & D design, manufacturing, management models, management experience and other aspects of the rational use.

In addition, Xinteli will also set up a unified training and evaluation standard for the “whispering” shopping guides, simplifying and specializing the products to summarize the selling points and summarizing the words, and setting up a grade evaluation system to effectively solve the guides. Know how to sell products.

The new brand has attracted 200 outstanding dealers to gather together.

Release meeting site

Visit the headquarters of the standard flagship exhibition hall

Taking a group photo

Solid wire is based on the high end of the metal film capacitor market demand,the use of advanced production technology,with a better surface and inner quality and good stability,is a variety of film capacitor end of the iderl material,especially suitable for hig-end capacitor manufacturing.

Solid Solder Wire

Solid Solder Wire,Soldering Wire,Lead Free Solder Wire,Soldering Copper Wire

Shaoxing Tianlong Tin Materials Co.,Ltd. , https://www.tianlongspray.com