Smart home appliances meet "three big mountains": standard lag / high price / limited demand

What kind of home appliances can be considered smart? What kind of smart home appliances are needed for modern families? At the 2014 smart product IQ evaluation results conference held yesterday, China Electronics Chamber of Commerce and Consumer Electronics Informatization Promotion Committee on the current smart home appliances from hardware technology, software systems, content applications and autonomy and multi-screen collaboration The angle has been standardized, and the current mainstream smart home appliances are tested for IQ.

The evaluation is based on the "Consumer Electronics Informatization Index and Product IQ Evaluation Specification", which clearly defines smart products and functions, including smart TVs with intelligent operating systems, software and hardware upgrades, environmental sensors, and people. Machine interaction, network interconnection; washing machine needs to have frequency conversion function, home appliance interconnection function, automatic identification function, automatic adjustment function. The refrigerator needs to have a touch control interface, automatic purification function, frequency conversion function, and software upgrade function.

Smart home appliances meet "three big mountains": standard lag / high price / limited demand

At the same time, the "White Paper on Smart Home Appliances Market" pointed out that there are three major bottlenecks in the smart home appliance industry.

First of all, the standard is relatively lagging. As early as 2010, with the launch of Haier's launch of IoT refrigerators, smart TVs and other products, the intelligent craze has already hit. The first "General Principles of Intelligent Technology for Smart Household Appliances" in China was officially launched on September 1, 2012. The delay in the standard has led to a mixed market for smart appliances. In addition, the "General Principles of Intelligent Technology for Smart Household Appliances" has not specifically specified the assessment of the intelligent level of specific household appliances. The only reference is the Consumer Electronics Informatization Index Evaluation General Rules issued by the Consumer Electronics Informatization Promotion Committee. 》.

Second, the price of smart home appliances is high. At present, the prices of smart home appliances are generally high. The primary and secondary markets are currently facing a trend of slowing growth. The main growth point of China's home appliance market is in the third and fourth grade markets, but the above markets are still popular markets and are subject to consumption power. Restricted, sensitive to price.

Third, consumer demand needs to be stimulated. At present, domestic consumers have a certain degree of attention to smart home appliances, but the actual purchase acceptance is not high, and it is difficult for consumers to support the relatively large smart home appliance market.

Li Jian, secretary-general of the Consumer Electronics Informatization Promotion Committee, believes that today's intelligent home appliances are talking about human-computer interaction with human sensory functions such as voice control, somatosensory control, gesture recognition, facial recognition, and smart home appliances. Thinking about behavior, the intelligence of home appliances is just like human IQ, and there should be high and low points.

Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, said: How to strengthen the ecological interconnection between the Internet and smart devices, the synergistic interaction between people and smart devices, and the personalized development of smart products will be the future home appliance manufacturers in smart home appliances. The top priority on the road to development.

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