The value of Chinese domain names is geometric, and cybersquatting behavior is frequent
The recent news of "Chinese .cn" domain name cybersquatting is one after another. The storm of "Chinese domain names of one hundred famous enterprises have been registered" has not subsided, and there is now news that "Samsung Company registered 470 '.cn' domain names for self-protection at one time". The behavior of squatting for a while has caused a lot of waves in the domain name registration industry.
From the perspective of domain name investment, in the domain name secondary market, there is considerable controversy about whether Chinese domain names are worth investing in. Many people think that the Chinese domain name is not suitable for building a website alone, but that it must be driven by an English domain name website to play a greater role. Therefore, the investment in Chinese domain names will not be too hot. However, China currently has a large base of Internet users, and the number of middle-aged and elderly Internet users has increased. This particularity has led to the importance of the ".China" domain name in China. Compared with English domain names, Chinese domain names are more in line with the daily language habits of Chinese people. For middle-aged and elderly people, it is a great convenience to search information on the Internet directly in Chinese.
In terms of investment value, Chinese domain names and English domain names are not directly comparable. Chinese domain names are created to cater to the online habits of Chinese netizens. Domain name investors do not need to register Chinese domain names of well-known companies to grasp the value of Chinese domain names. Some professionals said that as a Chinese domain name investor, the most sensible thing is to squat industries, products, services and other keywords with high demand for enterprises. From the user's point of view, without knowing what brand of the series of products, directly enter "product name" + ".China" and then come to a company's website, then remember the company's name and product for users , To enhance the company's popularity among users will play a big role. As an enterprise, it should also implement its own Chinese domain name strategy as soon as possible, and register domain names in industries related to its own brand, which will be very beneficial to establishing a competitive advantage in the future.
The author recently visited Times.com, one of the five-star ".cn" domain name registration agencies, and the relevant person in charge of the organization told the author: "In fact, there are many ways to invest in domain names. We do n’t want domain name disputes to occur. More than that, it will cause losses to everyone. At present, we have launched the "Buy One Get Four" "Chinese.cn" domain name registration activity, which is to help companies protect domain name resources and reduce squatting disputes, hoping to protect the domain investment industry. Normal order plays a role. "
Although the Chinese domain name squatting against the company name may be legal and impeccable, when this kind of behavior spreads, it will damage the interests of an industry. Therefore, investors should avoid short-sighted behavior. There are many ways to invest in Chinese domain names, not just the only one.
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