User experience iteration pushes Casa Di air conditioner to blow out "turning wind"

On June 6, according to Zhong Yikang's data of 1-22 weeks in 2018, the cumulative turnover of the air-conditioning industry in fiscal year exceeded 20.7 billion yuan, an increase of 12.3% over the same period of last year. This also intuitively shows the increase in air-conditioning demand. However, with the increasing use of air conditioners in summer, the drawbacks caused by the traditional air conditioners that only blow one wind at a time begin to stand out. In 2017, Casa Di counted more than 117 million air conditioner usage data from June to October. It was found that users need to manually adjust the temperature, wind speed and wind direction frequently. The use of air conditioners is inconvenient and unintelligent.

Casa Di air-conditioning has initiated user interaction activities since 2015. Many users think that they and the elderly have different comforts to the air-conditioning temperature: they are comfortable but the elderly and children can't stand it. They are afraid that they will suffer from heat stroke and they are afraid of family air-conditioning. The cold has a fever, and the family has serious differences in the problem of not being able to open the air conditioner. The user wants to have a smart air conditioner that can meet the temperature needs of different people.

Since then, Casa Di analyzed more than 117 million summer air conditioning usage data, found that 46% of the wind speed adjustment, 12% of the wind adjustment, wind speed, wind direction control accounted for 58%; and more than 25 million users within a day of air conditioning In the statistics of the set temperature, the ratio of the temperature of 2 stages and above is set to 62%. Obviously, the air conditioner with a single outlet mode cannot meet the temperature requirements of multiple users at the same time, which leads to the need to manually adjust the temperature, wind speed and wind direction after the user turns on the air conditioner. The inconvenient use of the air conditioner has become a major pain point for the user.

In view of the above pain points, Casa Di will connect the user needs with the product development, and in-depth study can automatically adjust the air-conditioning mode according to the different users' hot and cold feelings, and finally launch the Tianzhu air conditioner. The air conditioner is equipped with an original intelligent human body cold and heat sensing system, which can intelligently detect parameters such as body surface heat dissipation, human head temperature, position distribution and ambient temperature, thereby obtaining the hot and cold feelings of indoor personnel, and calculating the human body through big data. Subjective comfort is divided into 5 levels: “very cold, cold, comfortable, hot, very hot”.

After obtaining the user's temperature comfort requirements, the Tianzhu air conditioner realizes the “partition air supply” with the double circulation air supply system. Equipped with two independent air supply systems, the air supply range is divided into five areas, up and down, and left and right, through the layout of two motors, two left and right fans, and four air deflectors. According to the different positions in the room and the hot and cold demand of different users, intelligently adjust the air conditioning temperature, wind speed and wind direction to accurately meet the different comforts of each person in the same environment, thus blowing out the “wind that will turn” and sending exclusive to each user. Comfortable.

On the one hand, through user interaction, big data analysis, we first understand user needs, and on the other hand, relying on advanced R&D capabilities to accelerate iterative products, Casa Ditian air-conditioning blows out the “turning wind” to meet the temperature needs of different users. This is also the result of Casa Di's long-term adherence to the "one person in one" concept, deepening the needs of users, bringing personalized air-conditioning air supply mode solutions to users, and at the same time proving its technological strength to timely match user needs and industry trends. .

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