Artificial intelligence + education will surely become the development model of future education. It will be a trillion-dollar market scale, just needed and user demand is booming, leading the industry to open a personalized, customized and diversified education era. Behind the battlefield of AI+ education, the technical challenge is behind the arms race of talent and technology.
Education is a good business. Learners gain the great value of “changing destinyâ€, and the educators pay for knowledge, labor or technology. Nowadays, every participant in the education circle follows the principle of “business†of equivalent exchange.
Education is a big business. The trillions of market scale, just need and the user demand is booming, the customer price is high, the concentration of key industries is not high, there are many subdivisions and opportunities, and players in various ways have risen in recent years.
"Give me a fulcrum, I can pick up the earth." This is a famous saying by the ancient Greek physicist Archimedes. Under the "Internet +" tide, players in the online education field once again launched a new journey with high-profile, looking for the new fulcrum of the business lever of stimulating education - the artificial intelligence (AI) empowerment.
From the Internet to AI: the trillion market, the new track competitionEven in the years when online education has developed rapidly, the education industry is still too traditional and clumsy. In essence, it is still a resource-driven and labor-intensive industry. The investment cycle is long, the learning effect is not satisfactory, and the scale is not economic. The elbow is obvious. The education industry has long had the basic contradiction between the growing individual demand and the increasingly scarce teachers. The Internet+ cannot solve this contradiction. The 1.0 era, which is mainly aimed at solving the geographical and temporal problems of education, is actually a departure from the users. Core needs. Online education has developed for several years, and it is currently no more than 100 billion.
Even we can judge this way, educating this business, relying on the Internet alone, there is limited opportunity for the rapid growth in the short term, but with the intervention of AI, there is now a new opportunity. Thanks to the explosive development of AI in the past two years, education has become one of the best scenes for its application. As we enter 2017, we can see that the wave of AI+ education has almost swept the entire industry and is like a thunder. The speed, New Oriental, good future, Hu Jiang, VIPKID, English fluently said... The size of the players is almost in step to push the online education to a new stage of intelligent education, it is not an exaggeration to use the word education mutation.
This kind of collective carnival phenomenon is both good and bad. The advantage is that AI is full of imagination in improving learning "effects", solving teacher conflicts, breaking development bottlenecks, and grabbing market share. Can it really do? As iResearch pointed out in the 2017 White Paper on Chinese Adult Online Foreign Language Education Industry, online education companies represented by Hujiang are accelerating the layout.
Artificial intelligence + educationThis will help companies establish new barriers to competition and lead the industry to open up a personalized, customized and diverse education era.
The trend is not waiting for people, the layout is always early. Moreover, after 90 or even 95, the young group is becoming the mainstream of consumption, and various types of knowledge payment are constantly competing for the attention of fragmented users. Can they strengthen their recognition of smart education products in a form that is more popular and more experienced? Knowing and using habits is almost imperative.
Of course, the downside is that when everyone is flocking to a track, the so-called corner overtaking and lane change overtaking are almost non-existent. The final competition is the intensive cultivation of content, operation and service. The other question is, when everyone is holding AI high, are they true AI? Is AI really effective? Is such an AI really what the user needs?
AI+ Education this year: a testament to the need for a victorySquandering is fascinating, whether it is "I am serious about AI+ education", the ITS system or mirror system launched in the future, or the first release of New Oriental, which has "fed aside 1.5 billion but feels like a splash" Intelligent learning product RealSkill, or VIPKID's newly upgraded Homework system, 51talk's Air Class air classroom, homework to help some fuzzy artificial intelligence technology, face recognition technology that has not been developed in English, etc., AI The application of education has basically covered all aspects of learning, training, reform, measurement and evaluation. In fact, it is a bit embarrassing to take stock up. As the biggest feeling of users, I am afraid that - so many artificial intelligence technologies, how can I do it? I just want to make my mouth more sloppy.
In other words, on the battlefield of AI+ education, everyone has come up with their own smart weapons, but they have intentionally avoided talking about the practicality of these weapons. Of course, from the perspective of industry development, these different dimensions of intelligent technology are helpful to the improvement of efficiency to a certain extent, but the key issue remains that it is different from the 1.0 era of online education and advanced by artificial intelligence. In the 2.0 era, the most important solution should be the core problem of "effect". In principle, in the context of education, the effect should be the core appeal of the user, and it is the key to whether the business model can form a closed loop.
I think, just as Ali and JD have to pick a node every year to take stock of development and declare victory, the year of AI+ education booming, it is time to have a decent victory to prove its effectiveness and universality. .
Recently, the vertical field of betting on artificial intelligence, the most fierce Shanghai River, with a more practical double-twelve learning performance report, gave its own answer sheet, the data shows that millions of Hujiang network users experienced version 3.0 Uni Compared with non-intelligent courses, users are more than 150% willing to apply for smart courses. The Hitalk, a popular language role-playing and scene-based teaching, is based on rich data collection and adaptive learning matching. Nearly a thousand real oral application scenarios, learning to participate in intelligent education throughout the whole process, since its listing on July 10, has attracted more than 45,000 students to experience the real-life role-playing courses. This at least illustrates two problems. First, the user's willingness to pay for the smart curriculum is strong. Second, the user's acceptance and satisfaction with the smart curriculum is greatly improved.
It is not difficult to understand that data and application scenarios are the guarantee of the power of artificial intelligence technology. Without data, artificial intelligence is simply impossible to talk about. As the author has pointed out, the popularity and success of smart education, massive data is the foundation, which not only includes historical data but also real-time and up-to-date data, which means that a large number of users need to participate. To verify and continuously improve the effectiveness of smart education. Of course, even if you have data, run through the model, and lack the right scene to verify, it is also a fake. Fu Cairui, founder and CEO of Hujiang, said recently that in education, there is no point in the "artificial intelligence + education" without scenes. Artificial intelligence is a low-level technology, how do you apply it to your products, users, customers? is very important.
From these two dimensions, most domestic education companies may find it difficult to tell the story. If the user pool is not big enough, and the user data and course content data are not enough, the artificial intelligence is very good. The feeling is that it is harder to tell how artificial intelligence can effectively improve the user's learning effect. This story is convincing.
Three Conjectures on the New Normal of Intelligent EducationOf course, it must be admitted that in the entire education industry, all in AI, more and more users intentionally or unintentionally being involved in various types of artificial intelligence applications, intelligent education has become the new normal is already a trend. But in the same way, the competition under the new normal will be extremely fierce. Personally, the focus of competition will be at least on the technical level, the user level, and the erosion level against the payment of knowledge.
1. The challenge behind technology is the arms race of talent and technology.
As mentioned above, the fusion of AI and education is a sudden change. The other meaning of this sentence is that the integration of the two is too rapid, even if it is not a fusion, it is only trying, education itself is a slow industry. The year is too short, three to five years is not long, and it is unrealistic to see it immediately. It must be patient. What's more, the development of artificial intelligence is still in its infancy, and the current level of technology is still very poor from commercial applications.
This means that the development of artificial intelligence technology itself and the development of artificial intelligence in the field of education are likely to be parallel in both directions. It is not wise to wait for the development of artificial intelligence technology itself, and to try to achieve the cornering overtaking by virtue of it, just as Ma Huateng’s meeting in Wuzhen As mentioned above, enterprises must change from followers of new technologies to drivers and contributors. For example, in the future, Hu Jiang, such as the strength of the industry players, I am afraid to take the initiative to invest a lot of money, talents to promote artificial intelligence in the field of education technology With progress and effective integration, it is possible to create a more deterrent "chopper" when everyone has the "sickle" of AI. In fact, the competition for artificial intelligence talent in the field of education has begun and is global.
2, there is no high-value data of billion users, AI you can't play
And the competition around users is still the main battlefield of the future. The data and scenario verification mentioned above may be only the first level of competition, but only this level of competition may eliminate most players out of the game or kick out the competition main camp, because the education segmentation track There are many, and the user groups are independent, such as K12 and adult education, both in terms of user characteristics and content attributes, data collection and mining difficulty is greatly improved, and it is a challenge to allow data to form sufficient density in specific areas. What's more, cross-cutting data is also valuable for comprehensively precipitating user data. Like Hujiang's online learning database, there are tens of terabytes of data processing tasks every day, and these demanding requirements may not be played by most players. Turned.
Another level of competition is related to the user itself, that is, how to eliminate the user's learning inertia. As far as the education industry is concerned, the importance of this issue is even higher than that of artificial intelligence itself. Most people are naturally lazy, there are not enough motivations, and no powerful technology can drive the long-term learning. However, if the problem of inertia cannot be effectively eliminated, it will inevitably affect the achievement of learning effects, and thus affect the foundation of AI+ education. Form a vicious circle. This problem is not obvious in traditional education. On the one hand, there is a strong drive for exam-oriented education. On the other hand, there are some emotional and social factors. At present, most online education companies use some incentives to deal with it. How can it be difficult to say.
3, under the knowledge of baptism, you will never be able to become "Mi Meng"
Knowledge payment is on the cusp. Many people think that knowledge payment is eroding educational territory. I think that as the competition for users' attention becomes more and more fierce, education and knowledge payment will have a battle in the future, but it is more likely that education will gradually To eat away most of the living space of so-called knowledge payment, users will gradually return and feed back education.
From the current point of view, knowledge payment is basically based on user interest, relying on the unique personal charm or characteristics of the big V, opinion leaders, to output experience, opinions or skills to users, to stimulate users to pay. The current intersection of knowledge payment and education is here. Education companies such as Hujiang, which have more complete ecological products, have already precipitated many categories based on interest and skill education, but the personal attributes are not as big as the head of the knowledge-paying field. We. Of course, the difference between the two is also here. At present, most of the "knowledge payment" products only provide the "teaching, learning" scene, and have not yet reached the ability to "practice and test". In contrast, online education is more systematic. The service is heavier.
However, I think there is a big paradox in the payment of knowledge. No matter how much you pay and how many times you listen to the words and deeds, you are almost impossible to become the same person as the big V. Otherwise, the fee will be charged. That person will become you, you can't become Cai Kangyong, and you can't become Mi Meng. When you return to real life, you will still leave Cai Kangyong's "emotional intelligence" behind, and it is unlikely to rely on Mi Meng's "guidance." "Get a monthly salary of 50,000. I think that after the knowledge payment is over, perhaps when the education industry seizes the opportunity, those individuals/platforms who really want to do a good job of knowledge delivery will probably start to pay attention to infrastructure construction, provide more services, and evolve into the same as the education industry. a part of the education industry
Of course, some people may say that I am interested in Cai Kangyong, simply want to listen to them and spend the time. If this is the case, then there is no need to worry about the problem of knowledge payment eroding educational territory. There are two groups. However, who can guarantee that people who are now spending their time leisurely can continue to wear it? After all, the pressure of survival is so great, so many people are so anxious, in any case, education - is still a retreat for everyone.
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