In recent developments, GfK, a globally recognized market research firm and one of the top five research companies worldwide, has published its latest findings on the global TV market. According to the report, as of the second quarter of this year, Samsung TVs captured 34% of the global flat-panel TV market. This dominance not only outperforms Samsung’s own previous performance but also surpasses the combined market share of the second and third largest competitors.
Moreover, Samsung has seen a significant rise in the ultra-high-end segment, where TVs priced above 16,000 yuan have increased by five percentage points compared to the previous quarter. In 12 key markets, including the UK, Sweden, China, Brazil, Vietnam, and Thailand, Samsung QLED TVs have outsold OLED TVs, marking a strong shift in consumer preference.
[Image: Samsung accounts for 34% of global TV market sales]
Interestingly, despite being on the market for only five months, Samsung QLED TVs have already surpassed OLED TVs, which have been growing in popularity for four years. This rapid acceptance highlights the strong appeal of QLED technology among consumers.
As a flagship high-end television from Samsung, the QLED model delivers exceptional picture quality and a sleek, modern design that enhances any living space. The brand's long-standing reputation and technological expertise further contribute to its continued sales growth.
[Image: Samsung QLED TV is very famous]
The QLED screen utilizes advanced metal quantum dot materials, which are cadmium-free and non-toxic, offering a broader color gamut and longer lifespan. With HDR technology supporting up to 2000 nits of brightness, it can display levels of clarity and detail that most TVs cannot match. Additionally, deep anti-reflective technology helps reduce glare, ensuring an immersive viewing experience from any angle.
Beyond the screen, Samsung has designed the QLED TV with a "Q Style" approach, allowing it to seamlessly blend into different home environments. Whether mounted on the wall, placed on a stand, or shaped in an inverted arc, the TV adapts to fit the space perfectly. To minimize cable clutter, the QLED TV uses a thin, transparent 1.8mm cable that controls all external devices without disrupting the aesthetics of the room.
[Image: Lead a simple and fashionable life]
Samsung’s ability to lead in innovation and consistently introduce groundbreaking products stems from its substantial investment in R&D. In 2015 alone, the company invested $12.1 billion (13.7 trillion won) in research and development, representing 6.8% of annual sales. With 34 global R&D centers acting as the core of its innovation engine, Samsung has built a solid foundation for future advancements.
The company also holds over 100,000 global patents, ensuring it remains at the forefront of technological progress. Whether through market data or consumer feedback, Samsung QLED TV has emerged as the leading choice in the high-end TV segment this year. Its precise understanding of user needs, combined with user-centric design and superior image quality, has positioned it as a true market leader.
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