In recent developments, GfK, a globally recognized market research firm and one of the top five research companies in the world, has released its latest findings on the global TV market. According to the data, as of the second quarter of this year, Samsung TVs captured 34% of the global flat-panel TV market. This figure not only highlights Samsung's dominance in the global arena but also surpasses the combined market share of the second and third largest players.
Moreover, Samsung has seen a significant increase in the ultra-high-end segment, where TVs priced above 16,000 yuan saw a five percentage point rise compared to the previous quarter. In 12 key markets including the UK, Sweden, China, Brazil, Vietnam, and Thailand, Samsung QLED TVs outperformed OLED models in sales.
Interestingly, despite being on the market for just five months, Samsung QLED TVs have already surpassed OLED TVs, which have been dominating the global market for four years. This rapid acceptance by consumers demonstrates that QLED technology is not only innovative but also highly appealing to the mass market.
As Samsung’s latest high-end television series, QLED TVs deliver exceptional picture quality and an elegant design that enhances any living space. The brand’s strong heritage and technological expertise further contribute to its continued sales growth.
The QLED TV screen features a new metal quantum dot material that is cadmium-free and non-toxic, offering a broader color gamut and longer lifespan. It supports HDR technology with up to 2000 nits of brightness, allowing it to display levels of brightness that most TVs can't achieve. Additionally, deep anti-reflective technology helps disperse light and reduce glare, ensuring a premium viewing experience from every seat in the room.
Beyond the screen, Samsung has designed the QLED TV with a unique Q-style approach, making it easy to integrate into different home environments. Whether mounted on the wall, placed on an easel, or positioned with an inverted arc, the TV adapts to your space and delivers stunning visuals. To keep the setup clean and minimal, the QLED TV uses a 1.8mm transparent cable that controls all external devices without cluttering your living area.
Samsung's ability to consistently push the boundaries of innovation and introduce groundbreaking products stems from its substantial investment in R&D. In 2015 alone, Samsung invested $12.1 billion (13.7 trillion won) in research and development, accounting for 6.8% of its annual sales. With 34 R&D centers worldwide, the company continues to drive technological advancement and maintain its leadership in the industry.
With over 100,000 global patents, Samsung is well-prepared for future innovations. Whether through market data or consumer feedback, Samsung QLED TVs have established themselves as the benchmark for high-end television this year. Their precise understanding of user needs, combined with user-centric R&D, outstanding image quality, and stylish design, has secured their position as a market favorite.
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